British Army Audience in United States

British Army logo

British Army has an estimated audience of 4,013,751 people in United States. 48.8% are female, 51.2% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: nbc chicago, Al Ahly SC, Buenavista (Madrid), British Grand Prix, Roaming.

The average British Army fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include nbc chicago, Al Ahly SC, Buenavista (Madrid), with strongest over-indexing on nbc chicago (2.87× the country average). Demographically, the British Army audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of British Army fans

Demographic split for British Army audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.9
Estimated audience size4,013,751

Audience persona

The typical British Army fan in United States is balanced, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for British Army in United States
RegionReachAffinity
California477,2861.08×
Texas354,5221.03×
New York279,2091.24×
Florida258,8880.95×
Georgia149,4671.21×
Virginia149,4221.53×
North Carolina144,7411.2×
Illinois127,7790.96×
Pennsylvania124,3600.92×
New Jersey104,2351.02×
Ohio94,7860.77×
Washington94,5211.17×
Massachusetts85,8781.09×
Michigan85,1850.81×
Arizona75,3220.92×
Maryland74,6341.08×
Louisiana71,2571.38×
Tennessee67,5980.84×
Indiana63,2600.86×
Colorado61,1550.97×
Missouri56,4460.87×
Kentucky50,9951.01×
Minnesota50,0810.87×
South Carolina48,8770.81×
Oklahoma46,9581.05×
Alabama45,5050.81×
Oregon43,7490.95×
Connecticut41,5251.03×
Nevada40,0061.03×
Kansas36,9511.17×
Wisconsin35,1960.58×
Mississippi31,6840.96×
Arkansas26,4920.8×
Iowa24,9600.75×
Utah24,1600.67×
Washington, District of Columbia20,5811.71×
Hawaii20,3591.18×
New Mexico19,1420.95×
West Virginia18,4640.99×
Nebraska14,2760.71×
New Hampshire13,9460.88×
Maine13,4580.94×
Alaska13,0511.52×
Idaho12,7880.64×
Vermont10,2341.45×
Montana10,0390.9×
South Dakota9,2481×
Rhode Island8,5690.67×
North Dakota8,3611.01×
Wyoming8,0901.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for British Army audience
BrandAffinityCategory
nbc chicago2.87×Movies & TV
Al Ahly SC1.57×Sports
Buenavista (Madrid)1.5×Travel & Leisure
British Grand Prix2.08×Sports
Roaming1.61×Technology & Electronics
Gemma Ward1.63×Fashion & Accessoires
John Gray (U.S. author)2.57×Literature
Monroe Carell Jr. Children's Hospital at Vanderbilt1.69×Travel & Leisure
Cachaça1.71×Food & Beverages
Gouda cheese1.6×Food & Beverages
Just Cause 31.53×Games
Canino1.92×Travel & Leisure
All You Need Is Love1.93×Music & Radio
Hypnagogia1.68×Health
Ottumwa, Iowa1.87×Travel & Leisure
Los Cadetes de Linares1.5×Music & Radio
JTG2.45×Sports
Jbc1.82×Kids & Family
Jc caylen1.96×Internet & Social Media
Beardyman2.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by British Army audience
TraitClusterScore
Family OrientationCONSERVATISM1.69
IndulgenceJOY1.4
Quality AwarenessPREMIUM1.27
Community OrientationOPEN1.23
TraditionCONSERVATISM1.23
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for British Army
CountryShare
United States23.3%
United Kingdom18.4%
India8.8%

See British Army audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does British Army have in United States?

British Army has an estimated audience of 4,013,751 people in United States, concentrated in California and Texas.

What is the gender split and age of British Army fans?

48.8% of British Army fans are female, 51.2% are male, with an average age of 38.9 years.

Which brands do British Army fans like most?

British Army fans show strongest brand affinity for nbc chicago (2.87×), Al Ahly SC (1.57×), and Buenavista (Madrid) (1.5×) over the country average.

Where do British Army fans live in United States?

British Army fans in United States are most concentrated in California (reach 477,286), Texas (reach 354,522), and New York (reach 279,209). These three regions account for the largest share of the active audience.

What other brands do British Army fans also like?

Beyond British Army itself, the audience over-indexes on Al Ahly SC (1.57×), Buenavista (Madrid) (1.5×), British Grand Prix (2.08×), and Roaming (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Army. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.