Rascasse Audience Intelligence

Broadway Audience in Germany

A data profile of the people who buy, follow and care about Broadway in Germany — modelled from more than twelve digital signal sources. Broadway has an estimated audience of 367,858 people in Germany.

#308among Concert venue in Germany#1373among POI in Germany#1840in Music & Radio

The average Broadway fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.83× the country average).

Demographically, the Broadway audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Broadway fan in Germany is more female, around 32.9 years old, with strong Tradition tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadway profile in Germany.

Audience size
368K
in Germany
Gender
60.6%♀
39.4% male
Age
32.9
average years
Country rank
#14987
POI in Germany
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadway fans

60.6% are female, 39.4% are male, average age 32.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Broadway audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age32.9
Estimated audience size367,858
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Broadway audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Broadway audience comes from Germany.

Worldwide audience distribution share by country for Broadway
CountryShare
United States39.4%
United Kingdom14.1%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadway audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadway fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K2.65×
02Hessen~20K1.14×
03Bayern~40K1.03×
04Saarland~3K1.02×
05Nordrhein-Westfalen~60K0.97×
06Niedersachsen~20K0.96×
07Hamburg~6K0.94×
08Baden-Württemberg~30K0.93×
09Thüringen~6K0.89×
10Berlin~10K0.87×
11Brandenburg~7K0.86×
12Sachsen~10K0.85×
13Mecklenburg-Vorpommern~4K0.81×
14Bremen~2K0.81×
15Schleswig-Holstein~7K0.75×
16Sachsen-Anhalt~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Broadway, Germany
0.74×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadway audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.42×
02ConcertsMusic & Radio3.29×
03VacationsTravel & Leisure2.84×
04NatureHome & Garden2.83×
05FamilyKids & Family2.11×
06Self-confidenceHealth2.08×
07LodgingTravel & Leisure2.03×
08Music festivalsMusic & Radio2.03×
09Underground hip hopMusic & Radio2.02×
10MSNNews1.99×
11EmailTechnology & Electronics1.88×
12German languagePolitics & Society1.83×
13DrawingHome & Garden1.68×
14GermanyTravel & Leisure1.62×
15ZaraShopping1.60×
16LivemusicMusic & Radio1.59×
17Self careHealth1.59×
18Blues musicMusic & Radio1.53×
19Classical musicMusic & Radio1.52×
20StuttgartTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadway audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Community OrientationOPEN1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadway audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadway have in Germany?

Broadway has an estimated audience of 367,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadway fans?

60.6% of Broadway fans are female, 39.4% are male, with an average age of 32.9 years.

03

Which brands do Broadway fans like most?

Broadway fans show strongest brand affinity for Nature (2.83×), Concerts (3.29×), and Family (2.11×) over the country average.

04

Where do Broadway fans live in Germany?

Broadway fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Rheinland-Pfalz (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Broadway fans also like?

Beyond Broadway itself, the audience over-indexes on Concerts (3.29×), Family (2.11×), Germany (1.62×), and Vacations (2.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Broadway audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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