Broadway Audience in Germany
Broadway has an estimated audience of 289,391 people in Germany. 50.8% are female, 49.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Handmade Gifts.
The average Broadway fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.82× the country average). Demographically, the Broadway audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Broadway fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 37.3 |
| Estimated audience size | 289,391 |
Audience persona
The typical Broadway fan in Germany is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,014 | 1.03× |
| Bayern | 49,014 | 1.05× |
| Baden-Württemberg | 38,390 | 0.97× |
| Rheinland-Pfalz | 34,269 | 2.36× |
| Niedersachsen | 27,699 | 0.99× |
| Hessen | 27,472 | 1.25× |
| Sachsen | 12,908 | 0.91× |
| Berlin | 11,846 | 0.92× |
| Schleswig-Holstein | 7,761 | 0.75× |
| Brandenburg | 7,516 | 0.84× |
| Hamburg | 6,293 | 0.96× |
| Thüringen | 6,291 | 0.85× |
| Sachsen-Anhalt | 5,389 | 0.72× |
| Mecklenburg-Vorpommern | 4,195 | 0.76× |
| Saarland | 3,427 | 0.96× |
| Bremen | 1,723 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.82× | Music & Radio |
| KLIX (AM) | 3.21× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.32× | Travel & Leisure |
| Handmade Gifts | 1.9× | Kids & Family |
| Home Delivery | 2.36× | Food & Beverages |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.64× | Music & Radio |
| Building insulation | 2.67× | Home & Garden |
| Volvo V60 | 2.75× | Cars & Mobility |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Alaska | 1.93× | Travel & Leisure |
| myDealZ | 1.5× | Shopping |
| Liberace | 3.01× | Music & Radio |
| Picnic | 1.81× | Kids & Family |
| Theocracy | 4.89× | Music & Radio |
| San Gil | 1.96× | Travel & Leisure |
| Glashütte | 2.01× | Travel & Leisure |
| Zagreb | 1.77× | Travel & Leisure |
| Tuscany | 1.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.2% |
| United Kingdom | 18.1% |
| India | 5.7% |
See Broadway audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Broadway have in Germany?
Broadway has an estimated audience of 289,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Broadway fans?
50.8% of Broadway fans are female, 49.2% are male, with an average age of 37.3 years.
Which brands do Broadway fans like most?
Broadway fans show strongest brand affinity for Gil Ofarim (1.82×), KLIX (AM) (3.21×), and Stradivarius (1.97×) over the country average.
Where do Broadway fans live in Germany?
Broadway fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,014), Bayern (reach 49,014), and Baden-Württemberg (reach 38,390). These three regions account for the largest share of the active audience.
What other brands do Broadway fans also like?
Beyond Broadway itself, the audience over-indexes on KLIX (AM) (3.21×), Stradivarius (1.97×), Israel (2.32×), and Handmade Gifts (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Broadway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.