Broadway Audience in United States

Broadway logo

Broadway has an estimated audience of 4,037,709 people in United States. 53.9% are female, 46.1% are male, average age 40.6. Top regions: New York, Tennessee, California. Top brand affinities: Kia Sportage, Honda HR-V, MSN, Pre-school playgroup, Los Angeles Dodgers.

The average Broadway fan in United States is 40.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Tennessee, California. Top brand affinities include Kia Sportage, Honda HR-V, MSN, with strongest over-indexing on Kia Sportage (26.03× the country average). Demographically, the Broadway audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Broadway fans

Demographic split for Broadway audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.6
Estimated audience size4,037,709

Audience persona

The typical Broadway fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Broadway in United States
RegionReachAffinity
New York1,047,3324.64×
Tennessee462,1935.71×
California391,0160.88×
New Jersey273,2632.66×
Texas254,8320.73×
Florida215,0380.79×
Massachusetts193,5662.43×
Pennsylvania153,6281.13×
North Carolina112,7720.93×
Virginia111,0891.13×
Illinois100,6700.75×
Georgia94,3690.76×
Ohio90,0830.72×
South Carolina84,3861.39×
Maryland78,7591.13×
Connecticut74,2901.83×
Michigan68,9220.65×
Arizona53,8850.65×
Washington53,5980.66×
Colorado51,8700.82×
Indiana51,0320.69×
Minnesota47,7600.83×
Wisconsin44,7160.74×
Alabama41,6260.74×
Missouri41,4710.64×
Kentucky38,5930.76×
Louisiana36,2760.7×
Oregon30,6670.66×
Utah27,1910.75×
Oklahoma25,4840.57×
Iowa21,3290.64×
Arkansas20,0730.6×
Rhode Island19,2211.5×
Mississippi19,1280.58×
Nevada18,7550.48×
Kansas18,6090.58×
Washington, District of Columbia16,5591.36×
Maine15,9311.1×
New Hampshire14,1750.89×
West Virginia11,0740.59×
Delaware10,1150.91×
Idaho10,0560.5×
Nebraska9,4130.46×
New Mexico9,2190.46×
Hawaii8,5680.49×
North Dakota6,3970.77×
Vermont6,3410.89×
Montana4,7940.43×
South Dakota3,8510.41×
Alaska3,7710.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broadway audience
BrandAffinityCategory
Kia Sportage26.03×Cars & Mobility
Honda HR-V17.09×Cars & Mobility
MSN2.35×News
Pre-school playgroup18.81×Kids & Family
Los Angeles Dodgers3.63×Sports
Staples (Canada)2.66×Business & Career
Houston Astros4.26×Sports
Hobby Lobby1.95×Home & Garden
Concerts1.72×Music & Radio
Livemusic2.54×Music & Radio
Taco Bell1.92×Food & Beverages
Aldi1.83×Shopping
Aubrey Plaza5.44×Movies & TV
Best Buy1.79×Shopping
Jeep Grand Cherokee4.86×Cars & Mobility
Jack Black5.3×Movies & TV
Great Clips2.58×Beauty & Wellness
Bars1.55×Travel & Leisure
Non-fiction books3.1×Literature
Josh Hutcherson5.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broadway audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.18
Social Media UsageJOY1.15
IndulgenceJOY1.01
Family OrientationCONSERVATISM1.01
Luxury OrientationPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Broadway
CountryShare
United States43.2%
United Kingdom18.1%
India5.7%

See Broadway audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Broadway have in United States?

Broadway has an estimated audience of 4,037,709 people in United States, concentrated in New York and Tennessee.

What is the gender split and age of Broadway fans?

53.9% of Broadway fans are female, 46.1% are male, with an average age of 40.6 years.

Which brands do Broadway fans like most?

Broadway fans show strongest brand affinity for Kia Sportage (26.03×), Honda HR-V (17.09×), and MSN (2.35×) over the country average.

Where do Broadway fans live in United States?

Broadway fans in United States are most concentrated in New York (reach 1,047,332), Tennessee (reach 462,193), and California (reach 391,016). These three regions account for the largest share of the active audience.

What other brands do Broadway fans also like?

Beyond Broadway itself, the audience over-indexes on Honda HR-V (17.09×), MSN (2.35×), Pre-school playgroup (18.81×), and Los Angeles Dodgers (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.