Rascasse Audience Intelligence

Caleb Williams Audience in Germany

A data profile of the people who buy, follow and care about Caleb Williams in Germany — modelled from more than twelve digital signal sources. Caleb Williams has an estimated audience of 52,476 people in Germany.

#126among American football in Germany#12332among Person in Germany#4382in Sports

The average Caleb Williams fan in Germany is 33.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NFL, Buffalo Bills, Borussia Dortmund, with strongest over-indexing on NFL (5.35× the country average).

Demographically, the Caleb Williams audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caleb Williams fan in Germany is more male, around 33.7 years old, with strong Risk Appetite tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Caleb Williams profile in Germany.

Audience size
52K
in Germany
Gender
35.1%♀
64.9% male
Age
33.7
average years
Country rank
#48067
Person in Germany
Fig. 01

Search interest · 12-month trend

+94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caleb Williams fans

35.1% are female, 64.9% are male, average age 33.7.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Caleb Williams audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age33.7
Estimated audience size52,476
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Caleb Williams audience in Germany
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4915%
50+10%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Caleb Williams audience comes from Germany.

Worldwide audience distribution share by country for Caleb Williams
CountryShare
United States91.2%
Canada2.7%
Mexico1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caleb Williams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caleb Williams fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~3K1.24×
02Rheinland-Pfalz~3K1.21×
03Bayern~10K1.17×
04Hamburg~1K1.17×
05Hessen~5K1.16×
06Nordrhein-Westfalen~10K1.07×
07Niedersachsen~5K1.06×
08Bremen<1K1.02×
09Baden-Württemberg~7K0.99×
10Saarland<1K0.98×
11Schleswig-Holstein~2K0.93×
12Mecklenburg-Vorpommern<1K0.93×
13Thüringen~1K0.90×
14Brandenburg~1K0.88×
15Sachsen-Anhalt~1K0.88×
16Sachsen~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Caleb Williams, Germany
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caleb Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caleb Williams audience
#·InterestCategoryAffinity×
01Buffalo BillsSports10.68×
02Dallas CowboysSports9.88×
03NFLSports5.35×
04TonieboxKids & Family5.16×
05Deutsch lernenBusiness & Career2.91×
06Robert RedfordMovies & TV2.85×
07Chihuahua (dog)Pets & Animals2.83×
08Street photographyTechnology & Electronics2.80×
09IHF World Men's Handball ChampionshipSports2.50×
10RB LeipzigSports2.24×
11Sport BildSports2.14×
12Musical instrumentMusic & Radio2.12×
13Borussia MönchengladbachSports1.98×
14TipicoGames1.94×
15VfB StuttgartSports1.87×
16SportschauSports1.85×
17House musicMusic & Radio1.83×
18SV Werder BremenSports1.64×
19Borussia DortmundSports1.54×
202. BundesligaSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caleb Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caleb Williams audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.36×
PatriotismCONSERVATISM1.35×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caleb Williams audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
CreativityOPEN0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caleb Williams have in Germany?

Caleb Williams has an estimated audience of 52,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caleb Williams fans?

35.1% of Caleb Williams fans are female, 64.9% are male, with an average age of 33.7 years.

03

Which brands do Caleb Williams fans like most?

Caleb Williams fans show strongest brand affinity for NFL (5.35×), Buffalo Bills (10.68×), and Borussia Dortmund (1.54×) over the country average.

04

Where do Caleb Williams fans live in Germany?

Caleb Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Caleb Williams fans also like?

Beyond Caleb Williams itself, the audience over-indexes on Buffalo Bills (10.68×), Borussia Dortmund (1.54×), Chihuahua (dog) (2.83×), and Sportschau (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Caleb Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caleb Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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