Rascasse Audience Intelligence

Caleb Williams Audience in United States

A data profile of the people who buy, follow and care about Caleb Williams in United States — modelled from more than twelve digital signal sources. Caleb Williams has an estimated audience of 7,756,587 people in United States.

#54among American football in United States#334among Person in United States#370in Sports

The average Caleb Williams fan in United States is 36.5 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include NFL, Aaron Rodgers, Russell Wilson, with strongest over-indexing on NFL (1.6× the country average).

Demographically, the Caleb Williams audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caleb Williams fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caleb Williams profile in United States.

Audience size
7.8M
in United States
Gender
38.1%♀
61.9% male
Age
36.5
average years
Country rank
#4583
Person in United States
Fig. 01

Search interest · 12-month trend

+310%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caleb Williams fans

38.1% are female, 61.9% are male, average age 36.5.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Caleb Williams audience in United States
MetricValue
Female38.1%
Male61.9%
Average age36.5
Estimated audience size7,756,587
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Caleb Williams audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

91.2%

of the worldwide Caleb Williams audience comes from United States.

Worldwide audience distribution share by country for Caleb Williams
CountryShare
United States91.2%
Canada2.7%
Mexico1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caleb Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Caleb Williams fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1.5M6.10×
02Wisconsin~300K2.24×
03Iowa~100K1.91×
04Indiana~300K1.84×
05Maryland~200K1.19×
06Minnesota~100K1.19×
07South Dakota~20K1.18×
08Washington, District of Columbia~20K1.08×
09Michigan~200K1.04×
10Missouri~100K1.00×
11Arizona~200K0.99×
12North Dakota~20K0.98×
13Colorado~100K0.97×
14Ohio~200K0.95×
15Virginia~200K0.95×
16Nebraska~40K0.95×
17Pennsylvania~200K0.93×
18Kansas~50K0.89×
19Montana~20K0.87×
20Delaware~20K0.87×
21Tennessee~100K0.86×
22Kentucky~80K0.84×
23Oklahoma~70K0.84×
24North Carolina~200K0.83×
25Connecticut~60K0.82×
26Nevada~60K0.82×
27New Jersey~200K0.81×
28South Carolina~90K0.81×
29Massachusetts~100K0.80×
30California~700K0.78×
31Florida~400K0.78×
32Georgia~200K0.78×
33Washington~100K0.76×
34Mississippi~50K0.76×
35Texas~500K0.75×
36Louisiana~70K0.75×
37West Virginia~30K0.75×
38Arkansas~50K0.74×
39New Mexico~30K0.74×
40Idaho~30K0.74×
41Hawaii~20K0.74×
42Rhode Island~20K0.74×
43Alabama~80K0.70×
44New York~300K0.69×
45Oregon~60K0.67×
46Utah~50K0.67×
47New Hampshire~20K0.67×
48Maine~20K0.66×
49Vermont~9K0.64×
50Alaska~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Caleb Williams, United States
0.60×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caleb Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caleb Williams audience
#·InterestCategoryAffinity×
01Russell WilsonSports4.33×
02Dak PrescottSports3.77×
03Aaron RodgersSports3.14×
04LSU Tigers footballSports3.14×
05World SeriesSports3.06×
06Luka DončićSports2.93×
07San Francisco 49ersSports2.53×
08Thursday Night FootballSports2.45×
09Chicago CubsSports2.35×
10Chicago BearsSports2.27×
11Monday Night FootballSports2.20×
12Anime conventionLiterature1.86×
13Mixed martial artsSports1.78×
14NBA playoffsSports1.71×
15CBS SportsMovies & TV1.66×
16NFLSports1.60×
17Golden State WarriorsSports1.58×
18NBA FinalsSports1.56×
19College basketballSports1.53×
20ESPNMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caleb Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caleb Williams audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Career OrientationPOWER1.15×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caleb Williams audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.86×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caleb Williams have in United States?

Caleb Williams has an estimated audience of 7,756,587 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Caleb Williams fans?

38.1% of Caleb Williams fans are female, 61.9% are male, with an average age of 36.5 years.

03

Which brands do Caleb Williams fans like most?

Caleb Williams fans show strongest brand affinity for NFL (1.6×), Aaron Rodgers (3.14×), and Russell Wilson (4.33×) over the country average.

04

Where do Caleb Williams fans live in United States?

Caleb Williams fans in United States are most concentrated in Illinois (reach ~1.5M), California (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Caleb Williams fans also like?

Beyond Caleb Williams itself, the audience over-indexes on Aaron Rodgers (3.14×), Russell Wilson (4.33×), Chicago Bears (2.27×), and Mixed martial arts (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Caleb Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caleb Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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