Canyon Audience in Germany
Canyon has an estimated audience of 351,748 people in Germany. 31.9% are female, 68.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle wheel, Mountain biking, Western Union, Allgäu, Cyclo-cross.
The average Canyon fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle wheel, Mountain biking, Western Union, with strongest over-indexing on Bicycle wheel (22.19× the country average). Demographically, the Canyon audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Department store
Demographics of Canyon fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 41.7 |
| Estimated audience size | 351,748 |
Audience persona
The typical Canyon fan in Germany is more male, around 41.7 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle wheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,110 | 1.07× |
| Bayern | 74,684 | 1.32× |
| Baden-Württemberg | 63,908 | 1.33× |
| Hessen | 34,254 | 1.28× |
| Rheinland-Pfalz | 32,428 | 1.84× |
| Niedersachsen | 30,115 | 0.88× |
| Sachsen | 17,728 | 1.03× |
| Berlin | 11,830 | 0.75× |
| Schleswig-Holstein | 10,472 | 0.83× |
| Thüringen | 8,466 | 0.94× |
| Brandenburg | 8,291 | 0.76× |
| Hamburg | 8,011 | 1.01× |
| Sachsen-Anhalt | 6,196 | 0.68× |
| Saarland | 4,550 | 1.05× |
| Mecklenburg-Vorpommern | 4,368 | 0.65× |
| Bremen | 1,780 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle wheel | 22.19× | Cars & Mobility |
| Mountain biking | 11.1× | Sports |
| Western Union | 8.42× | Business & Career |
| Allgäu | 10.31× | Travel & Leisure |
| Cyclo-cross | 15.24× | Sports |
| Maxi-Cosi | 14.41× | Kids & Family |
| Tour de France | 8.92× | Sports |
| Shimano | 9.45× | Cars & Mobility |
| Satire | 6.23× | Literature |
| Campagnolo | 34.26× | Cars & Mobility |
| SRAM Corporation | 9.11× | Cars & Mobility |
| German television comedy | 6.48× | Movies & TV |
| Focus Bikes | 14.67× | Cars & Mobility |
| Eddy Merckx | 20× | Sports |
| Electric bicycle | 4.25× | Cars & Mobility |
| Lake Constance | 8.05× | Travel & Leisure |
| Pets | 1.73× | Pets & Animals |
| Esso | 4.27× | Cars & Mobility |
| Škoda Kodiaq | 5.99× | Cars & Mobility |
| Lindsey Vonn | 3.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.53 |
| Patriotism | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.42 |
| Travelling | THRILL | 1.33 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.6% |
| Italy | 6.8% |
| United Kingdom | 6.8% |
See Canyon audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Canyon have in Germany?
Canyon has an estimated audience of 351,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canyon fans?
31.9% of Canyon fans are female, 68.1% are male, with an average age of 41.7 years.
Which brands do Canyon fans like most?
Canyon fans show strongest brand affinity for Bicycle wheel (22.19×), Mountain biking (11.1×), and Western Union (8.42×) over the country average.
Where do Canyon fans live in Germany?
Canyon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,110), Bayern (reach 74,684), and Baden-Württemberg (reach 63,908). These three regions account for the largest share of the active audience.
What other brands do Canyon fans also like?
Beyond Canyon itself, the audience over-indexes on Mountain biking (11.1×), Western Union (8.42×), Allgäu (10.31×), and Cyclo-cross (15.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.