Rascasse Audience Intelligence

Canyon Audience in Germany

A data profile of the people who buy, follow and care about Canyon in Germany — modelled from more than twelve digital signal sources. Canyon has an estimated audience of 351,748 people in Germany.

#30among Department store in Germany#5672among Topic in Germany#1237in Travel & Leisure

The average Canyon fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle wheel, Shimano, Esso, with strongest over-indexing on Bicycle wheel (14.59× the country average).

Demographically, the Canyon audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canyon fan in Germany is more male, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Bicycle wheel.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canyon profile in Germany.

Audience size
352K
in Germany
Gender
31.9%♀
68.1% male
Age
41.7
average years
Country rank
#15461
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canyon fans

31.9% are female, 68.1% are male, average age 41.7.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Canyon audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age41.7
Estimated audience size351,748
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Canyon audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3926%
40-4931%
50+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Canyon audience comes from Germany.

Worldwide audience distribution share by country for Canyon
CountryShare
United States37.5%
Italy6.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canyon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canyon fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.82×
02Baden-Württemberg~60K1.29×
03Bayern~70K1.28×
04Hessen~30K1.23×
05Saarland~5K1.10×
06Nordrhein-Westfalen~80K1.04×
07Sachsen~20K1.03×
08Hamburg~8K1.00×
09Thüringen~9K0.98×
10Niedersachsen~30K0.89×
11Schleswig-Holstein~10K0.83×
12Brandenburg~8K0.77×
13Sachsen-Anhalt~7K0.73×
14Berlin~10K0.72×
15Mecklenburg-Vorpommern~5K0.70×
16Bremen~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Canyon, Germany
0.62×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canyon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canyon audience
#·InterestCategoryAffinity×
01CampagnoloCars & Mobility29.70×
02Eddy MerckxSports20.00×
03Grand Canyon National ParkTravel & Leisure20.00×
04Bicycle wheelCars & Mobility14.59×
05Getty ImagesTechnology & Electronics12.67×
06Maxi-CosiKids & Family12.27×
07SalewaFashion & Accessoires11.13×
08ShimanoCars & Mobility10.10×
09Cyclo-crossSports8.65×
10BMXSports7.21×
11Vuelta a EspañaSports7.14×
12Nicholas HoultMovies & TV6.36×
13EssoCars & Mobility5.80×
14Tour de FranceSports5.46×
15Electric bicycleCars & Mobility4.71×
16Western UnionBusiness & Career3.47×
17Lindsey VonnSports3.03×
18TransfermarktSports2.16×
19TagesschauMovies & TV2.00×
20NatureHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canyon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canyon audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.65×
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canyon audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canyon have in Germany?

Canyon has an estimated audience of 351,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canyon fans?

31.9% of Canyon fans are female, 68.1% are male, with an average age of 41.7 years.

03

Which brands do Canyon fans like most?

Canyon fans show strongest brand affinity for Bicycle wheel (14.59×), Shimano (10.1×), and Esso (5.8×) over the country average.

04

Where do Canyon fans live in Germany?

Canyon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Canyon fans also like?

Beyond Canyon itself, the audience over-indexes on Shimano (10.1×), Esso (5.8×), Maxi-Cosi (12.27×), and Tour de France (5.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Canyon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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