Canyon Audience in United States

Canyon logo

Canyon has an estimated audience of 2,664,736 people in United States. 55.5% are female, 44.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, MK, Sailor, Voter registration, WKRN-TV.

The average Canyon fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, MK, Sailor, with strongest over-indexing on Urban Outfitters (1.52× the country average). Demographically, the Canyon audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

Demographics of Canyon fans

Demographic split for Canyon audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size2,664,736

Audience persona

The typical Canyon fan in United States is more female, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Canyon in United States
RegionReachAffinity
California639,7622.18×
Texas307,5581.34×
Florida144,0560.8×
New York124,6200.84×
Georgia96,4111.17×
Arizona88,5651.63×
Colorado76,3471.82×
Massachusetts74,5771.42×
Utah73,3593.07×
Washington70,1881.31×
Illinois68,9710.78×
Pennsylvania67,9210.76×
Virginia54,5970.84×
North Carolina54,5530.68×
Michigan50,7920.73×
Ohio47,3490.58×
New Jersey46,8300.69×
Oregon38,5701.26×
Nevada37,1521.44×
Tennessee33,0640.62×
Indiana32,3650.66×
Maryland31,6570.69×
Minnesota31,0460.81×
Wisconsin28,7250.72×
Missouri27,8620.65×
Idaho26,0471.95×
South Carolina25,5700.64×
Oklahoma24,4750.83×
Alabama24,4340.66×
Louisiana21,9880.64×
Connecticut19,5720.73×
Kentucky18,7760.56×
Kansas18,4380.88×
New Mexico18,1771.36×
Arkansas17,7160.81×
Iowa14,2680.65×
Montana14,1111.91×
Hawaii13,1281.15×
Mississippi11,2320.51×
Nebraska9,5970.72×
New Hampshire9,1280.87×
Washington, District of Columbia7,6580.96×
Maine7,3800.77×
West Virginia7,3300.59×
Wyoming7,2501.84×
Alaska5,6560.99×
Vermont4,9571.06×
Rhode Island4,9540.58×
South Dakota4,8890.79×
Delaware4,3280.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canyon audience
BrandAffinityCategory
Urban Outfitters1.52×Shopping
MK1.69×Music & Radio
Sailor1.93×Travel & Leisure
Voter registration1.82×Politics & Society
WKRN-TV2.15×Movies & TV
Diane Sawyer2.63×Movies & TV
A Streetcar Named Desire (1951 film)3.19×Movies & TV
Northrop Grumman1.71×Business & Career
Enrique Hernández (baseball)3.57×Sports
Voltron: Legendary Defender3.74×Movies & TV
Information technology consulting1.6×Technology & Electronics
Nasal cavity1.78×Health
Elina Svitolina1.82×Sports
Tech News1.82×Technology & Electronics
New Era (Namibia)1.56×News
A Enfermagem1.63×Health
Hattiesburg, Mississippi1.72×Travel & Leisure
Eddie George1.82×Sports
Bruklinas2.79×Travel & Leisure
JFK (film)1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canyon audience
TraitClusterScore
Sports ActivityPOWER1.4
PatriotismCONSERVATISM1.36
SustainabilityBALANCE1.35
TravellingTHRILL1.35
Community OrientationOPEN1.24
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Canyon
CountryShare
United States37.6%
Italy6.8%
United Kingdom6.8%

See Canyon audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Canyon have in United States?

Canyon has an estimated audience of 2,664,736 people in United States, concentrated in California and Texas.

What is the gender split and age of Canyon fans?

55.5% of Canyon fans are female, 44.5% are male, with an average age of 43.0 years.

Which brands do Canyon fans like most?

Canyon fans show strongest brand affinity for Urban Outfitters (1.52×), MK (1.69×), and Sailor (1.93×) over the country average.

Where do Canyon fans live in United States?

Canyon fans in United States are most concentrated in California (reach 639,762), Texas (reach 307,558), and Florida (reach 144,056). These three regions account for the largest share of the active audience.

What other brands do Canyon fans also like?

Beyond Canyon itself, the audience over-indexes on MK (1.69×), Sailor (1.93×), Voter registration (1.82×), and WKRN-TV (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.