Rascasse Audience Intelligence

Canyon Audience in United States

A data profile of the people who buy, follow and care about Canyon in United States — modelled from more than twelve digital signal sources. Canyon has an estimated audience of 2,664,736 people in United States.

#25among Department store in United States#5440among Topic in United States#912in Travel & Leisure

The average Canyon fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Politico, Real property, with strongest over-indexing on Drudge Report (3.67× the country average).

Demographically, the Canyon audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canyon fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Travel & Leisure · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canyon profile in United States.

Audience size
2.7M
in United States
Gender
55.5%♀
44.5% male
Age
43.0
average years
Country rank
#11334
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canyon fans

55.5% are female, 44.5% are male, average age 43.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Canyon audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size2,664,736
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Canyon audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Canyon audience comes from United States.

Worldwide audience distribution share by country for Canyon
CountryShare
United States37.5%
Italy6.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canyon audience in United States is strongest.

Fig. 05

Top regions by affinity

Canyon fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K2.95×
02California~600K2.04×
03Idaho~30K1.90×
04Montana~10K1.83×
05Wyoming~7K1.79×
06Colorado~70K1.67×
07Texas~400K1.63×
08Arizona~80K1.53×
09Nevada~40K1.37×
10Massachusetts~70K1.36×
11New Mexico~20K1.35×
12Washington~70K1.24×
13Oregon~40K1.21×
14Georgia~100K1.17×
15Hawaii~10K1.13×
16Vermont~5K1.10×
17Alaska~6K1.07×
18Washington, District of Columbia~7K0.93×
19Kansas~20K0.92×
20New Hampshire~10K0.91×
21South Dakota~5K0.89×
22Oklahoma~30K0.86×
23Minnesota~30K0.82×
24Maine~8K0.82×
25Virginia~50K0.81×
26Arkansas~20K0.81×
27New York~100K0.80×
28Pennsylvania~70K0.80×
29Illinois~70K0.77×
30Nebraska~10K0.77×
31Florida~100K0.76×
32Wisconsin~30K0.75×
33Connecticut~20K0.75×
34Michigan~50K0.72×
35Alabama~30K0.71×
36New Jersey~50K0.70×
37Missouri~30K0.70×
38South Carolina~30K0.70×
39Maryland~30K0.69×
40Iowa~20K0.69×
41North Carolina~50K0.68×
42West Virginia~8K0.68×
43Rhode Island~6K0.68×
44Indiana~30K0.67×
45Louisiana~20K0.67×
46Ohio~50K0.66×
47Delaware~5K0.66×
48Kentucky~20K0.65×
49Tennessee~30K0.62×
50Mississippi~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Canyon, United States
0.56×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canyon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canyon audience
#·InterestCategoryAffinity×
01PoliticoPolitics & Society4.45×
02Drudge ReportSports3.67×
03Non-alcoholic beverageFood & Beverages2.65×
04New York PostNews2.61×
05Rail transportTravel & Leisure2.31×
06Real propertyHome & Garden2.23×
07Mineral waterFood & Beverages2.23×
08Sustainable energyHome & Garden2.14×
09Renewable energyBusiness & Career2.02×
10Microwave ovenHome & Garden1.94×
11Alpine skiingSports1.92×
12Ski resortTravel & Leisure1.85×
13Hardware storeHome & Garden1.79×
14Discount TireShopping1.78×
15Charitable organizationPolitics & Society1.71×
16GeneticsKids & Family1.65×
17Made in USABusiness & Career1.60×
18Nonprofit organizationPolitics & Society1.51×
19AuctionShopping1.51×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canyon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canyon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Community OrientationOPEN1.51×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canyon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canyon have in United States?

Canyon has an estimated audience of 2,664,736 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canyon fans?

55.5% of Canyon fans are female, 44.5% are male, with an average age of 43.0 years.

03

Which brands do Canyon fans like most?

Canyon fans show strongest brand affinity for Drudge Report (3.67×), Politico (4.45×), and Real property (2.23×) over the country average.

04

Where do Canyon fans live in United States?

Canyon fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Canyon fans also like?

Beyond Canyon itself, the audience over-indexes on Politico (4.45×), Real property (2.23×), New York Post (2.61×), and Nonprofit organization (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Canyon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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