Carthage Audience in Germany
Carthage has an estimated audience of 259,784 people in Germany. 25.8% are female, 74.2% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Sparkasse, AutoScout24, Used car, Thomas Gottschalk.
The average Carthage fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Sparkasse, AutoScout24, with strongest over-indexing on Aral AG (2.59× the country average). Demographically, the Carthage audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Carthage fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 47.0 |
| Estimated audience size | 259,784 |
Audience persona
The typical Carthage fan in Germany is more male, around 47.0 years old, with strong Need for Security tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,884 | 1.11× |
| Bayern | 48,745 | 1.17× |
| Baden-Württemberg | 43,563 | 1.23× |
| Hessen | 23,490 | 1.19× |
| Niedersachsen | 23,222 | 0.92× |
| Berlin | 17,857 | 1.54× |
| Rheinland-Pfalz | 13,747 | 1.06× |
| Sachsen | 13,705 | 1.08× |
| Schleswig-Holstein | 7,361 | 0.79× |
| Brandenburg | 6,835 | 0.85× |
| Hamburg | 6,353 | 1.08× |
| Thüringen | 6,191 | 0.94× |
| Sachsen-Anhalt | 5,299 | 0.79× |
| Mecklenburg-Vorpommern | 3,684 | 0.74× |
| Saarland | 3,029 | 0.95× |
| Bremen | 1,937 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 2.59× | Cars & Mobility |
| Sparkasse | 2.93× | Business & Career |
| AutoScout24 | 2.38× | Cars & Mobility |
| Used car | 2.51× | Cars & Mobility |
| Thomas Gottschalk | 2.71× | Movies & TV |
| Lawn mower | 4.8× | Home & Garden |
| Obi (store) | 1.63× | Shopping |
| Ryanair | 1.91× | Travel & Leisure |
| EBay | 1.63× | Shopping |
| Solar energy | 2.33× | Home & Garden |
| toom Baumarkt | 3× | Shopping |
| Hardware store | 2.24× | Home & Garden |
| Renault | 2.82× | Cars & Mobility |
| Škoda Auto | 1.96× | Cars & Mobility |
| Commerzbank | 1.56× | Business & Career |
| Volkswagen | 1.75× | Cars & Mobility |
| Banking | 1.69× | Business & Career |
| Solar power | 2.19× | Home & Garden |
| Ford Motor Company | 2.42× | Cars & Mobility |
| Vodafone | 1.52× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Convenience Orientation | PREMIUM | 1.65 |
| DIY Mentality | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.02 |
| Price Sensitivity | PREMIUM | 1 |
| Patriotism | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.5% |
| United States | 13.1% |
| Italy | 11.5% |
See Carthage audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Carthage have in Germany?
Carthage has an estimated audience of 259,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carthage fans?
25.8% of Carthage fans are female, 74.2% are male, with an average age of 47.0 years.
Which brands do Carthage fans like most?
Carthage fans show strongest brand affinity for Aral AG (2.59×), Sparkasse (2.93×), and AutoScout24 (2.38×) over the country average.
Where do Carthage fans live in Germany?
Carthage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,884), Bayern (reach 48,745), and Baden-Württemberg (reach 43,563). These three regions account for the largest share of the active audience.
What other brands do Carthage fans also like?
Beyond Carthage itself, the audience over-indexes on Sparkasse (2.93×), AutoScout24 (2.38×), Used car (2.51×), and Thomas Gottschalk (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carthage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.