Rascasse Audience Intelligence

Carthage Audience in Germany

A data profile of the people who buy, follow and care about Carthage in Germany — modelled from more than twelve digital signal sources. Carthage has an estimated audience of 259,784 people in Germany.

#40among Department store in Germany#1859among POI in Germany#1572in Travel & Leisure

The average Carthage fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Sparkasse, AutoScout24, Solar energy, with strongest over-indexing on Sparkasse (3.83× the country average).

Demographically, the Carthage audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carthage fan in Germany is more male, around 47.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sparkasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carthage profile in Germany.

Audience size
260K
in Germany
Gender
25.8%♀
74.2% male
Age
47.0
average years
Country rank
#19163
POI in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carthage fans

25.8% are female, 74.2% are male, average age 47.0.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Carthage audience in Germany
MetricValue
Female25.8%
Male74.2%
Average age47.0
Estimated audience size259,784
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Carthage audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3917%
40-4930%
50+37%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Carthage audience comes from Germany.

Worldwide audience distribution share by country for Carthage
CountryShare
Germany13.5%
United States13.1%
Italy11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carthage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carthage fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.40×
02Berlin~20K1.39×
03Saarland~4K1.24×
04Hessen~20K1.12×
05Bayern~50K1.11×
06Sachsen~10K1.05×
07Nordrhein-Westfalen~60K1.04×
08Rheinland-Pfalz~10K1.03×
09Hamburg~6K1.02×
10Thüringen~6K0.98×
11Bremen~2K0.91×
12Niedersachsen~20K0.90×
13Brandenburg~7K0.87×
14Sachsen-Anhalt~6K0.83×
15Schleswig-Holstein~7K0.80×
16Mecklenburg-Vorpommern~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Carthage, Germany
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carthage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carthage audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden7.90×
02MotorboatCars & Mobility6.14×
03Motor oilCars & Mobility5.78×
04Aral AGCars & Mobility4.51×
05Solar energyHome & Garden4.24×
06toom BaumarktShopping4.17×
07SparkasseBusiness & Career3.83×
08Used carCars & Mobility3.22×
09AutoScout24Cars & Mobility3.19×
10Efficient energy useTechnology & Electronics3.11×
11Deutsche BankBusiness & Career3.07×
12Solar powerHome & Garden2.92×
13Hardware storeHome & Garden2.76×
14PostbankBusiness & Career2.46×
15InsuranceBusiness & Career2.46×
16BankingBusiness & Career2.43×
17CommerzbankBusiness & Career2.33×
18RyanairTravel & Leisure2.11×
19EBayShopping1.98×
20Obi (store)Shopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carthage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carthage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.80×
Need for SecurityCONSERVATISM2.46×
TraditionCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carthage audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.47×
MindfulnessBALANCE0.56×
ExtroversionTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carthage have in Germany?

Carthage has an estimated audience of 259,784 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Carthage fans?

25.8% of Carthage fans are female, 74.2% are male, with an average age of 47.0 years.

03

Which brands do Carthage fans like most?

Carthage fans show strongest brand affinity for Sparkasse (3.83×), AutoScout24 (3.19×), and Solar energy (4.24×) over the country average.

04

Where do Carthage fans live in Germany?

Carthage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Carthage fans also like?

Beyond Carthage itself, the audience over-indexes on AutoScout24 (3.19×), Solar energy (4.24×), Aral AG (4.51×), and Lawn mower (7.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Carthage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carthage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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