Chiemsee Audience in Germany
A data profile of the people who buy, follow and care about Chiemsee in Germany — modelled from more than twelve digital signal sources. Chiemsee has an estimated audience of 240,093 people in Germany.
The average Chiemsee fan in Germany is 37.6 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Lindsey Vonn, Tipico, Nature, with strongest over-indexing on Lindsey Vonn (4.71× the country average).
Demographically, the Chiemsee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chiemsee fan in Germany is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.
At a glance
The key figures that characterise the Chiemsee profile in Germany.
Search interest · 12-month trend
Demographics of Chiemsee fans
57.8% are female, 42.2% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.6 |
| Estimated audience size | 240,093 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Chiemsee audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 66.8% |
| Switzerland | 14.6% |
| Italy | 9.3% |
Geography
Where the Chiemsee audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 4.17× | |
| 02 | Baden-Württemberg | ~40K | 1.35× | |
| 03 | Rheinland-Pfalz | ~10K | 1.08× | |
| 04 | Hessen | ~20K | 1.04× | |
| 05 | Thüringen | ~6K | 0.97× | |
| 06 | Saarland | ~3K | 0.93× | |
| 07 | Sachsen | ~10K | 0.88× | |
| 08 | Nordrhein-Westfalen | ~40K | 0.84× | |
| 09 | Niedersachsen | ~20K | 0.76× | |
| 10 | Sachsen-Anhalt | ~4K | 0.70× | |
| 11 | Brandenburg | ~5K | 0.64× | |
| 12 | Schleswig-Holstein | ~5K | 0.58× | |
| 13 | Hamburg | ~3K | 0.58× | |
| 14 | Berlin | ~6K | 0.56× | |
| 15 | Mecklenburg-Vorpommern | ~2K | 0.53× | |
| 16 | Bremen | ~1K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chiemsee audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 4.71× | ||
| 02 | Felix Neureuther | Sports | 4.71× | ||
| 03 | Xabi Alonso | Sports | 4.71× | ||
| 04 | Der Bergdoktor (2008) | Movies & TV | 4.71× | ||
| 05 | Cross-country skiing | Sports | 4.71× | ||
| 06 | Tipico | Games | 3.70× | ||
| 07 | Ski mountaineering | Sports | 3.26× | ||
| 08 | Nature | Home & Garden | 2.41× | ||
| 09 | Alpine skiing | Sports | 2.33× | ||
| 10 | Aral AG | Cars & Mobility | 2.26× | ||
| 11 | Solar energy | Home & Garden | 2.24× | ||
| 12 | RB Leipzig | Sports | 2.16× | ||
| 13 | Ryanair | Travel & Leisure | 2.12× | ||
| 14 | VfB Stuttgart | Sports | 2.09× | ||
| 15 | Vacations | Travel & Leisure | 2.09× | ||
| 16 | Borussia Mönchengladbach | Sports | 2.07× | ||
| 17 | Sportschau | Sports | 1.67× | ||
| 18 | Family | Kids & Family | 1.62× | ||
| 19 | Borussia Dortmund | Sports | 1.58× | ||
| 20 | Müller (company) | Food & Beverages | 1.53× |
Personality of the Chiemsee audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Risk Appetite | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Mindfulness | BALANCE | 0.82× | |
| Creativity | OPEN | 0.83× |
Frequently asked questions
How many fans does Chiemsee have in Germany?
Chiemsee has an estimated audience of 240,093 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Chiemsee fans?
57.8% of Chiemsee fans are female, 42.2% are male, with an average age of 37.6 years.
Which brands do Chiemsee fans like most?
Chiemsee fans show strongest brand affinity for Lindsey Vonn (4.71×), Tipico (3.7×), and Nature (2.41×) over the country average.
Where do Chiemsee fans live in Germany?
Chiemsee fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Chiemsee fans also like?
Beyond Chiemsee itself, the audience over-indexes on Tipico (3.7×), Nature (2.41×), Borussia Dortmund (1.58×), and Ryanair (2.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Chiemsee audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chiemsee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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