Chiemsee Audience in Germany
Chiemsee has an estimated audience of 240,093 people in Germany. 57.8% are female, 42.2% are male, average age 37.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Hawesko, Progressive rock, Chalkidiki, Stradivarius.
The average Chiemsee fan in Germany is 37.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Hawesko, Progressive rock, with strongest over-indexing on Goes (2.7× the country average). Demographically, the Chiemsee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Lake
Demographics of Chiemsee fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.6 |
| Estimated audience size | 240,093 |
Audience persona
The typical Chiemsee fan in Germany is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 153,386 | 3.97× |
| Baden-Württemberg | 46,973 | 1.43× |
| Nordrhein-Westfalen | 46,464 | 0.88× |
| Hessen | 19,621 | 1.07× |
| Niedersachsen | 17,906 | 0.77× |
| Rheinland-Pfalz | 13,272 | 1.1× |
| Sachsen | 10,589 | 0.9× |
| Berlin | 6,506 | 0.61× |
| Thüringen | 5,794 | 0.95× |
| Schleswig-Holstein | 4,946 | 0.57× |
| Brandenburg | 4,572 | 0.61× |
| Sachsen-Anhalt | 4,178 | 0.67× |
| Hamburg | 3,236 | 0.6× |
| Saarland | 2,587 | 0.88× |
| Mecklenburg-Vorpommern | 2,291 | 0.5× |
| Bremen | 983 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.7× | Travel & Leisure |
| Hawesko | 4.71× | Food & Beverages |
| Progressive rock | 1.79× | Music & Radio |
| Chalkidiki | 4.71× | Travel & Leisure |
| Stradivarius | 1.55× | Shopping |
| Oliver Kahn | 3.14× | Sports |
| JDSU | 2.3× | Business & Career |
| Natural rubber | 1.58× | Cars & Mobility |
| Building insulation | 2.93× | Home & Garden |
| Noodle (Gorillaz) | 2.14× | Music & Radio |
| Google Analytics | 1.71× | Internet & Social Media |
| 12 Monkeys (TV series) | 3.99× | Movies & TV |
| Alaska | 2.27× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.03× | Music & Radio |
| Bull riding | 3.87× | Sports |
| Home Delivery | 1.56× | Food & Beverages |
| Private Jets | 3.7× | Cars & Mobility |
| Pro-Ject | 3.39× | Music & Radio |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Standing rib roast | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Sports Activity | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.29 |
| Travelling | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.1% |
| Switzerland | 14.5% |
| Italy | 9.1% |
See Chiemsee audiences in other countries
More Lake audiences in Germany
- Lake Constance (1,237,027)
- Lake Bled (557,428)
- Wolfgangsee (373,100)
- Lake Iseo (298,972)
- Müritz (267,921)
Frequently asked questions
How many fans does Chiemsee have in Germany?
Chiemsee has an estimated audience of 240,093 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Chiemsee fans?
57.8% of Chiemsee fans are female, 42.2% are male, with an average age of 37.6 years.
Which brands do Chiemsee fans like most?
Chiemsee fans show strongest brand affinity for Goes (2.7×), Hawesko (4.71×), and Progressive rock (1.79×) over the country average.
Where do Chiemsee fans live in Germany?
Chiemsee fans in Germany are most concentrated in Bayern (reach 153,386), Baden-Württemberg (reach 46,973), and Nordrhein-Westfalen (reach 46,464). These three regions account for the largest share of the active audience.
What other brands do Chiemsee fans also like?
Beyond Chiemsee itself, the audience over-indexes on Hawesko (4.71×), Progressive rock (1.79×), Chalkidiki (4.71×), and Stradivarius (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chiemsee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.