Rascasse Audience Intelligence

Daily News and Analysis Audience in Germany

A data profile of the people who buy, follow and care about Daily News and Analysis in Germany — modelled from more than twelve digital signal sources. Daily News and Analysis has an estimated audience of 957,336 people in Germany.

#38among Newspaper in Germany#243among Website / Newspaper / Magazine in Germany#79in News

The average Daily News and Analysis fan in Germany is 45.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Mohamed Salah, Qatar, La Liga, with strongest over-indexing on Mohamed Salah (15.83× the country average).

Demographically, the Daily News and Analysis audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daily News and Analysis fan in Germany is more male, around 45.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Mohamed Salah.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daily News and Analysis profile in Germany.

Audience size
957K
in Germany
Gender
34.8%♀
65.2% male
Age
45.7
average years
Country rank
#6786
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Daily News and Analysis

34.8% are female, 65.2% are male, average age 45.7.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Daily News and Analysis audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age45.7
Estimated audience size957,336
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Daily News and Analysis audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3915%
40-4916%
50+43%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Daily News and Analysis audience comes from Germany.

Worldwide audience distribution share by country for Daily News and Analysis
CountryShare
United States14.3%
Japan12.9%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daily News and Analysis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daily News and Analysis fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.35×
02Hessen~100K1.35×
03Rheinland-Pfalz~60K1.18×
04Berlin~50K1.16×
05Bremen~9K1.07×
06Nordrhein-Westfalen~200K1.02×
07Saarland~10K1.01×
08Bayern~100K0.98×
09Hamburg~20K0.98×
10Schleswig-Holstein~30K0.90×
11Brandenburg~30K0.90×
12Sachsen~40K0.89×
13Thüringen~20K0.87×
14Niedersachsen~80K0.85×
15Mecklenburg-Vorpommern~10K0.80×
16Sachsen-Anhalt~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Daily News and Analysis, Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daily News and Analysis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daily News and Analysis audience
#·InterestCategoryAffinity×
01Mohamed SalahSports15.83×
02Real BetisSports13.36×
03QatarTravel & Leisure11.04×
04Al JazeeraMovies & TV10.65×
05Everton F.C.Sports10.63×
06God in IslamPolitics & Society9.41×
07InternshipBusiness & Career9.02×
08ScholarshipKids & Family7.98×
09Daily MailNews6.02×
10La LigaSports5.55×
11Paris Saint-GermainSports4.99×
12Tottenham Hotspur F.C.Sports4.99×
13Political scienceBusiness & Career4.94×
14Online newspaperNews3.12×
15FlixBusCars & Mobility2.98×
16Netto Marken-DiscountShopping2.35×
17CommerzbankBusiness & Career2.12×
18Deutsche BahnCars & Mobility1.97×
19TagesschauMovies & TV1.87×
20FIFA World CupSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daily News and Analysis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daily News and Analysis audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.62×
SpiritualityBALANCE2.18×
Career OrientationPOWER2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daily News and Analysis audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
ExtroversionTHRILL0.54×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daily News and Analysis have in Germany?

Daily News and Analysis has an estimated audience of 957,336 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Daily News and Analysis fans?

34.8% of Daily News and Analysis fans are female, 65.2% are male, with an average age of 45.7 years.

03

Which brands do Daily News and Analysis fans like most?

Daily News and Analysis fans show strongest brand affinity for Mohamed Salah (15.83×), Qatar (11.04×), and La Liga (5.55×) over the country average.

04

Where do Daily News and Analysis fans live in Germany?

Daily News and Analysis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Daily News and Analysis fans also like?

Beyond Daily News and Analysis itself, the audience over-indexes on Qatar (11.04×), La Liga (5.55×), Internship (9.02×), and Political science (4.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Daily News and Analysis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daily News and Analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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