Dean & David Audience in Germany
Dean & David has an estimated audience of 454,841 people in Germany. 59.7% are female, 40.3% are male, average age 38.3. Top regions: Bayern, Berlin, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, Vapiano, Giotto, Tagesschau, Spiegel Online.
The average Dean & David fan in Germany is 38.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, Vapiano, Giotto, with strongest over-indexing on Netto Marken-Discount (3.03× the country average). Demographically, the Dean & David audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Dean & David fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 38.3 |
| Estimated audience size | 454,841 |
Audience persona
The typical Dean & David fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 204,687 | 2.82× |
| Berlin | 60,165 | 2.98× |
| Baden-Württemberg | 48,509 | 0.79× |
| Nordrhein-Westfalen | 48,418 | 0.49× |
| Hessen | 36,988 | 1.08× |
| Niedersachsen | 31,619 | 0.72× |
| Hamburg | 21,528 | 2.11× |
| Rheinland-Pfalz | 17,653 | 0.78× |
| Sachsen | 17,097 | 0.77× |
| Brandenburg | 8,425 | 0.6× |
| Schleswig-Holstein | 6,193 | 0.38× |
| Sachsen-Anhalt | 5,463 | 0.47× |
| Bremen | 4,320 | 1.12× |
| Thüringen | 3,617 | 0.31× |
| Mecklenburg-Vorpommern | 2,769 | 0.32× |
| Saarland | 1,294 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 3.03× | Shopping |
| Vapiano | 13.46× | Food & Beverages |
| Giotto | 21.73× | Food & Beverages |
| Tagesschau | 2.03× | Movies & TV |
| Spiegel Online | 1.83× | News |
| Pets | 1.55× | Pets & Animals |
| Family | 1.56× | Kids & Family |
| Airbnb | 1.85× | Travel & Leisure |
| IKEA | 1.6× | Home & Garden |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| Transfermarkt | 2.01× | Sports |
| Rossmann | 1.8× | Shopping |
| Volvic | 13.08× | Food & Beverages |
| Vacations | 1.98× | Travel & Leisure |
| Mon Chéri | 13.83× | Food & Beverages |
| H&M | 1.56× | Shopping |
| Real property | 3.1× | Home & Garden |
| North Rhine-Westphalia | 1.79× | Travel & Leisure |
| SunExpress | 3.18× | Travel & Leisure |
| Indeed.com | 1.93× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.26 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.8% |
| Austria | 10.0% |
| Switzerland | 3.9% |
See Dean & David audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- Hans im Glück (1,424,811)
- McCafé (1,415,927)
- Vapiano (835,588)
- Redo XXL (822,902)
Frequently asked questions
How many fans does Dean & David have in Germany?
Dean & David has an estimated audience of 454,841 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Dean & David fans?
59.7% of Dean & David fans are female, 40.3% are male, with an average age of 38.3 years.
Which brands do Dean & David fans like most?
Dean & David fans show strongest brand affinity for Netto Marken-Discount (3.03×), Vapiano (13.46×), and Giotto (21.73×) over the country average.
Where do Dean & David fans live in Germany?
Dean & David fans in Germany are most concentrated in Bayern (reach 204,687), Berlin (reach 60,165), and Baden-Württemberg (reach 48,509). These three regions account for the largest share of the active audience.
What other brands do Dean & David fans also like?
Beyond Dean & David itself, the audience over-indexes on Vapiano (13.46×), Giotto (21.73×), Tagesschau (2.03×), and Spiegel Online (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dean & David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.