Dean & David Audience in Germany
Dean & David has an estimated audience of 454,841 people in Germany. 59.7% are female, 40.3% are male, average age 38.3. Top regions: Bayern, Berlin, Baden-Württemberg. Top brand affinities: Home Office, Unique Gifts, Stradivarius, Picnic, Keeper (password manager).
The average Dean & David fan in Germany is 38.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Baden-Württemberg. Top brand affinities include Home Office, Unique Gifts, Stradivarius, with strongest over-indexing on Home Office (1.68× the country average). Demographically, the Dean & David audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Dean & David fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 38.3 |
| Estimated audience size | 454,841 |
Audience persona
The typical Dean & David fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 204,687 | 2.82× |
| Berlin | 60,165 | 2.98× |
| Baden-Württemberg | 48,509 | 0.79× |
| Nordrhein-Westfalen | 48,418 | 0.49× |
| Hessen | 36,988 | 1.08× |
| Niedersachsen | 31,619 | 0.72× |
| Hamburg | 21,528 | 2.11× |
| Rheinland-Pfalz | 17,653 | 0.78× |
| Sachsen | 17,097 | 0.77× |
| Brandenburg | 8,425 | 0.6× |
| Schleswig-Holstein | 6,193 | 0.38× |
| Sachsen-Anhalt | 5,463 | 0.47× |
| Bremen | 4,320 | 1.12× |
| Thüringen | 3,617 | 0.31× |
| Mecklenburg-Vorpommern | 2,769 | 0.32× |
| Saarland | 1,294 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.68× | Business & Career |
| Unique Gifts | 1.54× | Shopping |
| Stradivarius | 1.58× | Shopping |
| Picnic | 3.1× | Kids & Family |
| Keeper (password manager) | 3.59× | Technology & Electronics |
| Hibachi | 7.32× | Food & Beverages |
| Bank account | 1.76× | Business & Career |
| Slipper lobster | 12.02× | Pets & Animals |
| Cachorro | 2.09× | Pets & Animals |
| Home Delivery | 1.64× | Food & Beverages |
| Sixx | 1.78× | Movies & TV |
| Granola | 5× | Food & Beverages |
| Zahlé | 6.04× | Travel & Leisure |
| Ipekyol | 1.58× | Shopping |
| Durban University of Technology | 1.87× | Business & Career |
| EVO Fitness | 3.28× | Sports |
| Volvo V60 | 1.75× | Cars & Mobility |
| Morgan Plus 8 | 4.24× | Cars & Mobility |
| Huck (magazine) | 3.24× | Internet & Social Media |
| Gender-neutral language | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.26 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.8% |
| Austria | 10.0% |
| Switzerland | 3.9% |
See Dean & David audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
Frequently asked questions
How many fans does Dean & David have in Germany?
Dean & David has an estimated audience of 454,841 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Dean & David fans?
59.7% of Dean & David fans are female, 40.3% are male, with an average age of 38.3 years.
Which brands do Dean & David fans like most?
Dean & David fans show strongest brand affinity for Home Office (1.68×), Unique Gifts (1.54×), and Stradivarius (1.58×) over the country average.
Where do Dean & David fans live in Germany?
Dean & David fans in Germany are most concentrated in Bayern (reach 204,687), Berlin (reach 60,165), and Baden-Württemberg (reach 48,509). These three regions account for the largest share of the active audience.
What other brands do Dean & David fans also like?
Beyond Dean & David itself, the audience over-indexes on Unique Gifts (1.54×), Stradivarius (1.58×), Picnic (3.1×), and Keeper (password manager) (3.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dean & David. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.