Dertour Audience in Germany
Dertour has an estimated audience of 1,576,348 people in Germany. 56.5% are female, 43.5% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nurse education, Pantsuit, Home Delivery, Preacher (comics), Esra Erol.
The average Dertour fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nurse education, Pantsuit, Home Delivery, with strongest over-indexing on Nurse education (2.07× the country average). Demographically, the Dertour audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Dertour fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.0 |
| Estimated audience size | 1,576,348 |
Audience persona
The typical Dertour fan in Germany is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Nurse education.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 461,328 | 0.96× |
| Bayern | 364,644 | 1.03× |
| Baden-Württemberg | 299,189 | 0.99× |
| Niedersachsen | 182,878 | 0.85× |
| Hessen | 175,286 | 1.04× |
| Sachsen | 137,853 | 1.27× |
| Rheinland-Pfalz | 111,005 | 1× |
| Thüringen | 84,579 | 1.5× |
| Brandenburg | 83,487 | 1.22× |
| Sachsen-Anhalt | 74,115 | 1.3× |
| Schleswig-Holstein | 72,126 | 0.91× |
| Berlin | 66,956 | 0.68× |
| Mecklenburg-Vorpommern | 40,966 | 0.97× |
| Hamburg | 35,433 | 0.71× |
| Saarland | 24,320 | 0.9× |
| Bremen | 12,382 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nurse education | 2.07× | Kids & Family |
| Pantsuit | 4.75× | Fashion & Accessoires |
| Home Delivery | 1.95× | Food & Beverages |
| Preacher (comics) | 3.51× | Literature |
| Esra Erol | 2.77× | Movies & TV |
| Cachorro | 1.72× | Pets & Animals |
| Glashütte | 2.04× | Travel & Leisure |
| Euphonium | 4.72× | Music & Radio |
| Jaguar F-Pace | 2.72× | Cars & Mobility |
| Keeper (password manager) | 1.69× | Technology & Electronics |
| The Equalizer | 1.79× | Movies & TV |
| Volvo V60 | 1.61× | Cars & Mobility |
| Throne of Glass | 1.9× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Elina Svitolina | 2.02× | Sports |
| Wolverine (comics) | 1.82× | Literature |
| Theocracy | 3.32× | Music & Radio |
| Carrie (novel) | 1.77× | Literature |
| Competitive dance | 1.7× | Sports |
| Molly Hatchet | 3.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Sports Activity | POWER | 1.36 |
| Indulgence | JOY | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.7% |
| Austria | 4.6% |
| Switzerland | 2.6% |
See Dertour audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Dertour have in Germany?
Dertour has an estimated audience of 1,576,348 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dertour fans?
56.5% of Dertour fans are female, 43.5% are male, with an average age of 41.0 years.
Which brands do Dertour fans like most?
Dertour fans show strongest brand affinity for Nurse education (2.07×), Pantsuit (4.75×), and Home Delivery (1.95×) over the country average.
Where do Dertour fans live in Germany?
Dertour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 461,328), Bayern (reach 364,644), and Baden-Württemberg (reach 299,189). These three regions account for the largest share of the active audience.
What other brands do Dertour fans also like?
Beyond Dertour itself, the audience over-indexes on Pantsuit (4.75×), Home Delivery (1.95×), Preacher (comics) (3.51×), and Esra Erol (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dertour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.