Die Glocke Audience in Germany
Die Glocke has an estimated audience of 1,426,657 people in Germany. 50.8% are female, 49.2% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bremen. Top brand affinities: Stradivarius, KLIX (AM), Israel, Home Delivery, Volvo V60.
The average Die Glocke fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bremen. Top brand affinities include Stradivarius, KLIX (AM), Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Die Glocke audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Die Glocke fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 39.4 |
| Estimated audience size | 1,426,657 |
Audience persona
The typical Die Glocke fan in Germany is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,069,993 | 4.43× |
| Niedersachsen | 110,937 | 0.8× |
| Bremen | 89,309 | 7.32× |
| Hamburg | 50,068 | 1.55× |
| Bayern | 30,645 | 0.13× |
| Baden-Württemberg | 20,425 | 0.1× |
| Hessen | 20,296 | 0.19× |
| Rheinland-Pfalz | 16,908 | 0.24× |
| Schleswig-Holstein | 16,184 | 0.32× |
| Berlin | 10,080 | 0.16× |
| Sachsen | 8,572 | 0.12× |
| Brandenburg | 5,466 | 0.12× |
| Mecklenburg-Vorpommern | 5,335 | 0.2× |
| Thüringen | 4,087 | 0.11× |
| Sachsen-Anhalt | 4,006 | 0.11× |
| Saarland | 1,686 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.96× | Music & Radio |
| Israel | 2.28× | Travel & Leisure |
| Home Delivery | 2.04× | Food & Beverages |
| Volvo V60 | 2.79× | Cars & Mobility |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.58× | Music & Radio |
| Preacher (comics) | 3.5× | Literature |
| Zagreb | 1.83× | Travel & Leisure |
| Building insulation | 1.91× | Home & Garden |
| Glashütte | 1.9× | Travel & Leisure |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Coworking | 1.63× | Business & Career |
| Theocracy | 3.93× | Music & Radio |
| Pantsuit | 2.48× | Fashion & Accessoires |
| Competitive dance | 1.96× | Sports |
| Gender-neutral language | 1.88× | Politics & Society |
| Esra Erol | 1.9× | Movies & TV |
| Liberace | 2.05× | Music & Radio |
| The Equalizer | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.03 |
| Travelling | THRILL | 1.02 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.3% |
| United States | 6.8% |
| Poland | 1.8% |
See Die Glocke audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Die Glocke have in Germany?
Die Glocke has an estimated audience of 1,426,657 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Die Glocke fans?
50.8% of Die Glocke fans are female, 49.2% are male, with an average age of 39.4 years.
Which brands do Die Glocke fans like most?
Die Glocke fans show strongest brand affinity for Stradivarius (1.97×), KLIX (AM) (2.96×), and Israel (2.28×) over the country average.
Where do Die Glocke fans live in Germany?
Die Glocke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,069,993), Niedersachsen (reach 110,937), and Bremen (reach 89,309). These three regions account for the largest share of the active audience.
What other brands do Die Glocke fans also like?
Beyond Die Glocke itself, the audience over-indexes on KLIX (AM) (2.96×), Israel (2.28×), Home Delivery (2.04×), and Volvo V60 (2.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Glocke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.