Disney+ Audience in Germany
Disney+ has an estimated audience of 839,451 people in Germany. 53.6% are female, 46.4% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Loincloth, Figure painting (hobby), Hauptschule.
The average Disney+ fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Loincloth, with strongest over-indexing on Gil Ofarim (1.5× the country average). Demographically, the Disney+ audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Social Media Usage, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Disney+ fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.6 |
| Estimated audience size | 839,451 |
Audience persona
The typical Disney+ fan in Germany is balanced, around 35.6 years old, with strong Social Media Usage tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,801 | 1.04× |
| Bayern | 164,443 | 0.96× |
| Baden-Württemberg | 135,175 | 0.93× |
| Niedersachsen | 108,953 | 1.05× |
| Hessen | 77,574 | 0.95× |
| Berlin | 56,863 | 1.19× |
| Rheinland-Pfalz | 53,771 | 1× |
| Sachsen | 51,248 | 0.98× |
| Schleswig-Holstein | 44,113 | 1.15× |
| Brandenburg | 34,467 | 1.04× |
| Sachsen-Anhalt | 26,862 | 0.97× |
| Thüringen | 25,294 | 0.93× |
| Hamburg | 23,190 | 0.96× |
| Mecklenburg-Vorpommern | 19,108 | 0.94× |
| Saarland | 11,632 | 0.89× |
| Bremen | 9,459 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.5× | Music & Radio |
| Progressive rock | 1.74× | Music & Radio |
| Loincloth | 2.58× | Fashion & Accessoires |
| Figure painting (hobby) | 2.9× | Arts & Culture |
| Hauptschule | 4.17× | Kids & Family |
| Liberace | 3.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.48× | Music & Radio |
| Hongik University | 5.19× | Business & Career |
| San Gil | 2.06× | Travel & Leisure |
| Building insulation | 2.05× | Home & Garden |
| Fantasy Earth: Zero | 3.03× | Games |
| Staycation | 1.69× | Home & Garden |
| Picnic | 1.62× | Kids & Family |
| Information sensitivity | 2.29× | Technology & Electronics |
| Google Home | 2.38× | Technology & Electronics |
| Whataburger | 2.26× | Food & Beverages |
| Headhunters (film) | 1.83× | Movies & TV |
| Huck (magazine) | 3.66× | Internet & Social Media |
| Carrie (novel) | 2.15× | Literature |
| Phil Campbell (musician) | 1.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.07 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.06 |
| Sustainability | BALANCE | 1.05 |
| DIY Mentality | THRILL | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| France | 13.4% |
| Poland | 8.4% |
See Disney+ audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Disney+ have in Germany?
Disney+ has an estimated audience of 839,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Disney+ fans?
53.6% of Disney+ fans are female, 46.4% are male, with an average age of 35.6 years.
Which brands do Disney+ fans like most?
Disney+ fans show strongest brand affinity for Gil Ofarim (1.5×), Progressive rock (1.74×), and Loincloth (2.58×) over the country average.
Where do Disney+ fans live in Germany?
Disney+ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,801), Bayern (reach 164,443), and Baden-Württemberg (reach 135,175). These three regions account for the largest share of the active audience.
What other brands do Disney+ fans also like?
Beyond Disney+ itself, the audience over-indexes on Progressive rock (1.74×), Loincloth (2.58×), Figure painting (hobby) (2.9×), and Hauptschule (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disney+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.