Rascasse Audience Intelligence

Don Quixote Audience in Germany

A data profile of the people who buy, follow and care about Don Quixote in Germany — modelled from more than twelve digital signal sources. Don Quixote has an estimated audience of 441,370 people in Germany.

#254among Concert venue in Germany#1129among POI in Germany#1518in Music & Radio

The average Don Quixote fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.6× the country average).

Demographically, the Don Quixote audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Don Quixote fan in Germany is balanced, around 36.1 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Quixote profile in Germany.

Audience size
441K
in Germany
Gender
53.4%♀
46.6% male
Age
36.1
average years
Country rank
#12945
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don Quixote fans

53.4% are female, 46.6% are male, average age 36.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Don Quixote audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age36.1
Estimated audience size441,370
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Don Quixote audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Don Quixote audience comes from Germany.

Worldwide audience distribution share by country for Don Quixote
CountryShare
Japan74.0%
United States14.0%
Spain2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Quixote audience in Germany is strongest.

Fig. 05

Top regions by affinity

Don Quixote fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K3.36×
02Berlin~30K1.60×
03Hessen~30K1.04×
04Nordrhein-Westfalen~90K0.94×
05Bayern~70K0.94×
06Baden-Württemberg~50K0.90×
07Hamburg~9K0.90×
08Bremen~3K0.80×
09Sachsen-Anhalt~9K0.77×
10Rheinland-Pfalz~20K0.76×
11Brandenburg~10K0.73×
12Thüringen~8K0.73×
13Niedersachsen~30K0.71×
14Saarland~4K0.71×
15Schleswig-Holstein~10K0.70×
16Mecklenburg-Vorpommern~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Don Quixote, Germany
0.64×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Quixote audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Quixote audience
#·InterestCategoryAffinity×
01EurodanceMusic & Radio3.04×
02ConcertsMusic & Radio2.80×
03NatureHome & Garden2.60×
04VacationsTravel & Leisure2.53×
05Self-confidenceHealth2.04×
06MSNNews2.03×
07Underground hip hopMusic & Radio2.00×
08Robert RedfordMovies & TV1.98×
09FamilyKids & Family1.96×
10LodgingTravel & Leisure1.96×
11Music festivalsMusic & Radio1.90×
12LivemusicMusic & Radio1.79×
13German languagePolitics & Society1.74×
14EmailTechnology & Electronics1.72×
15DrawingHome & Garden1.68×
16HugendubelShopping1.64×
17Self careHealth1.58×
18StuttgartTravel & Leisure1.54×
19Modern artArts & Culture1.52×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Quixote audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Quixote audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
TraditionCONSERVATISM1.29×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Quixote audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don Quixote have in Germany?

Don Quixote has an estimated audience of 441,370 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Don Quixote fans?

53.4% of Don Quixote fans are female, 46.6% are male, with an average age of 36.1 years.

03

Which brands do Don Quixote fans like most?

Don Quixote fans show strongest brand affinity for Nature (2.6×), Concerts (2.8×), and Family (1.96×) over the country average.

04

Where do Don Quixote fans live in Germany?

Don Quixote fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Sachsen (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Don Quixote fans also like?

Beyond Don Quixote itself, the audience over-indexes on Concerts (2.8×), Family (1.96×), Germany (1.51×), and Vacations (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in Germany

See Don Quixote audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Don Quixote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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