Don Quixote Audience in Germany
Don Quixote has an estimated audience of 447,281 people in Germany. 51.9% are female, 48.1% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Israel, Škoda Kodiaq.
The average Don Quixote fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.58× the country average). Demographically, the Don Quixote audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Don Quixote fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.8 |
| Estimated audience size | 447,281 |
Audience persona
The typical Don Quixote fan in Germany is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,825 | 1.06× |
| Bayern | 76,509 | 1.06× |
| Sachsen | 63,712 | 2.9× |
| Baden-Württemberg | 63,426 | 1.04× |
| Hessen | 40,961 | 1.2× |
| Niedersachsen | 36,870 | 0.85× |
| Berlin | 33,358 | 1.67× |
| Rheinland-Pfalz | 19,559 | 0.87× |
| Schleswig-Holstein | 12,393 | 0.77× |
| Brandenburg | 10,568 | 0.76× |
| Hamburg | 10,434 | 1.03× |
| Sachsen-Anhalt | 8,322 | 0.72× |
| Thüringen | 8,144 | 0.71× |
| Mecklenburg-Vorpommern | 5,212 | 0.61× |
| Saarland | 3,758 | 0.68× |
| Bremen | 3,156 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.58× | Music & Radio |
| KLIX (AM) | 3.1× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.36× | Travel & Leisure |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Home Delivery | 2.29× | Food & Beverages |
| Handmade Gifts | 1.63× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.37× | Music & Radio |
| Building insulation | 2.58× | Home & Garden |
| Volvo V60 | 2.68× | Cars & Mobility |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Liberace | 3.04× | Music & Radio |
| Alaska | 1.77× | Travel & Leisure |
| Picnic | 1.74× | Kids & Family |
| San Gil | 1.85× | Travel & Leisure |
| Glashütte | 1.9× | Travel & Leisure |
| Zagreb | 1.73× | Travel & Leisure |
| Theocracy | 4.3× | Music & Radio |
| Coworking | 1.64× | Business & Career |
| Hatten | 2.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.24 |
| Travelling | THRILL | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 80.6% |
| United States | 8.3% |
| Spain | 1.3% |
See Don Quixote audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Don Quixote have in Germany?
Don Quixote has an estimated audience of 447,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Don Quixote fans?
51.9% of Don Quixote fans are female, 48.1% are male, with an average age of 36.8 years.
Which brands do Don Quixote fans like most?
Don Quixote fans show strongest brand affinity for Gil Ofarim (1.58×), KLIX (AM) (3.1×), and Stradivarius (1.97×) over the country average.
Where do Don Quixote fans live in Germany?
Don Quixote fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,825), Bayern (reach 76,509), and Sachsen (reach 63,712). These three regions account for the largest share of the active audience.
What other brands do Don Quixote fans also like?
Beyond Don Quixote itself, the audience over-indexes on KLIX (AM) (3.1×), Stradivarius (1.97×), Israel (2.36×), and Škoda Kodiaq (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Don Quixote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.