Don Quixote Audience in United States

Don Quixote logo

Don Quixote has an estimated audience of 3,074,944 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top regions: California, Hawaii, Texas. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, MSN, Hobby Lobby.

The average Don Quixote fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (26.09× the country average). Demographically, the Don Quixote audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Don Quixote fans

Demographic split for Don Quixote audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size3,074,944

Audience persona

The typical Don Quixote fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Don Quixote in United States
RegionReachAffinity
California401,7321.19×
Hawaii304,30223.02×
Texas172,8380.65×
New York132,2510.77×
Florida121,5110.58×
Illinois62,2660.61×
Washington55,4540.9×
Pennsylvania52,8450.51×
Virginia49,3920.66×
Georgia47,6500.5×
North Carolina47,4870.51×
New Jersey45,6930.58×
Ohio42,5630.45×
Massachusetts41,7120.69×
Arizona40,2450.64×
Michigan37,7130.47×
Colorado31,1970.64×
Indiana31,1280.55×
Maryland30,7880.58×
Tennessee28,1550.46×
Oregon25,9580.74×
Missouri24,9170.5×
Minnesota23,8310.54×
Wisconsin21,6680.47×
Oklahoma20,8150.61×
Nevada20,0780.68×
Alabama19,3450.45×
Utah19,2980.7×
South Carolina19,0540.41×
Connecticut17,5330.57×
Kentucky17,1510.44×
Louisiana15,7880.4×
Kansas12,8790.53×
Arkansas11,5990.46×
Iowa11,5370.46×
New Hampshire9,7010.8×
New Mexico9,2540.6×
Mississippi9,0140.36×
Idaho8,2090.53×
Nebraska7,4610.48×
Washington, District of Columbia6,2480.68×
West Virginia5,6840.4×
Maine5,6530.51×
Rhode Island5,3050.54×
Alaska4,6880.71×
Montana4,0120.47×
Delaware3,5170.41×
Vermont2,6710.49×
South Dakota2,4880.35×
North Dakota2,4630.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Quixote audience
BrandAffinityCategory
Kia Sportage26.09×Cars & Mobility
Honda HR-V17.4×Cars & Mobility
Pre-school playgroup18.79×Kids & Family
MSN2.09×News
Hobby Lobby1.98×Home & Garden
Houston Astros4.18×Sports
Los Angeles Dodgers3.45×Sports
Aldi1.86×Shopping
Taco Bell1.92×Food & Beverages
Livemusic2.47×Music & Radio
Staples (Canada)2.4×Business & Career
Best Buy1.79×Shopping
Jeep Grand Cherokee4.89×Cars & Mobility
Jack Black4.72×Movies & TV
Craigslist1.66×Shopping
Aubrey Plaza4.7×Movies & TV
southwest airlines2.12×Travel & Leisure
Tattoos1.54×Fashion & Accessoires
Lace wig2.09×Beauty & Wellness
Great Clips2.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Quixote audience
TraitClusterScore
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.15
Design AffinityPREMIUM1.13
Social Media UsageJOY1.12
IndulgenceJOY1.04
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Don Quixote
CountryShare
Japan80.6%
United States8.3%
Spain1.3%

See Don Quixote audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Don Quixote have in United States?

Don Quixote has an estimated audience of 3,074,944 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Don Quixote fans?

54.1% of Don Quixote fans are female, 45.9% are male, with an average age of 40.3 years.

Which brands do Don Quixote fans like most?

Don Quixote fans show strongest brand affinity for Kia Sportage (26.09×), Honda HR-V (17.4×), and Pre-school playgroup (18.79×) over the country average.

Where do Don Quixote fans live in United States?

Don Quixote fans in United States are most concentrated in California (reach 401,732), Hawaii (reach 304,302), and Texas (reach 172,838). These three regions account for the largest share of the active audience.

What other brands do Don Quixote fans also like?

Beyond Don Quixote itself, the audience over-indexes on Honda HR-V (17.4×), Pre-school playgroup (18.79×), MSN (2.09×), and Hobby Lobby (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Quixote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.