Rascasse Audience Intelligence

Don Quixote Audience in United States

A data profile of the people who buy, follow and care about Don Quixote in United States — modelled from more than twelve digital signal sources. Don Quixote has an estimated audience of 5,602,013 people in United States.

#50among Concert venue in United States#407among POI in United States#512in Music & Radio

The average Don Quixote fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Concerts, Shopping malls, Discount stores, with strongest over-indexing on Concerts (1.89× the country average).

Demographically, the Don Quixote audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Quixote fan in United States is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Quixote profile in United States.

Audience size
5.6M
in United States
Gender
54.1%♀
45.9% male
Age
40.3
average years
Country rank
#6050
POI in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don Quixote fans

54.1% are female, 45.9% are male, average age 40.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Don Quixote audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size5,602,013
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Don Quixote audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Don Quixote audience comes from United States.

Worldwide audience distribution share by country for Don Quixote
CountryShare
Japan74.0%
United States14.0%
Spain2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Quixote audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Quixote fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K21.71×
02California~400K1.15×
03Washington~60K0.91×
04Alaska~6K0.85×
05New Hampshire~10K0.84×
06Oregon~30K0.78×
07New York~100K0.74×
08Utah~20K0.72×
09Texas~200K0.68×
10Massachusetts~40K0.68×
11Nevada~20K0.68×
12Arizona~40K0.67×
13Washington, District of Columbia~6K0.67×
14Virginia~50K0.66×
15Indiana~40K0.66×
16Colorado~30K0.66×
17New Mexico~10K0.64×
18Oklahoma~20K0.63×
19Illinois~60K0.61×
20New Jersey~50K0.61×
21Maryland~30K0.61×
22Connecticut~20K0.60×
23Rhode Island~6K0.59×
24Florida~100K0.58×
25Kansas~10K0.58×
26Nebraska~9K0.58×
27Vermont~3K0.58×
28Minnesota~30K0.57×
29Idaho~9K0.57×
30Maine~6K0.56×
31North Carolina~50K0.55×
32Montana~5K0.54×
33Pennsylvania~60K0.53×
34Georgia~50K0.53×
35Kentucky~20K0.53×
36Missouri~30K0.51×
37Iowa~10K0.51×
38Arkansas~10K0.51×
39Delaware~4K0.51×
40North Dakota~3K0.51×
41Alabama~20K0.50×
42Michigan~40K0.49×
43Wisconsin~20K0.49×
44Ohio~50K0.48×
45Tennessee~30K0.48×
46West Virginia~7K0.47×
47South Dakota~3K0.46×
48South Carolina~20K0.44×
49Louisiana~20K0.44×
50Mississippi~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Don Quixote, United States
0.41×1.00×21.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Quixote audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Quixote audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio1.89×
02Anne HathawayMovies & TV1.89×
03Weather forecastingHome & Garden1.84×
04FedExBusiness & Career1.76×
05Us WeeklyInternet & Social Media1.72×
06Compact carCars & Mobility1.71×
07LotteryGames1.71×
08Tabloid (newspaper format)Literature1.69×
09Discount storesShopping1.67×
10Sustainable energyHome & Garden1.65×
11QVCMovies & TV1.65×
12Labor DayPolitics & Society1.61×
13Renewable energyBusiness & Career1.59×
14Car rentalsCars & Mobility1.57×
15First class travelTravel & Leisure1.57×
16Shopping mallsShopping1.51×
17Movie theaterMovies & TV1.51×
18FandomLiterature1.51×
19Political scienceBusiness & Career1.51×
20LinkedInInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Quixote audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Quixote audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
ExtroversionTHRILL1.22×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Quixote audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don Quixote have in United States?

Don Quixote has an estimated audience of 5,602,013 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Don Quixote fans?

54.1% of Don Quixote fans are female, 45.9% are male, with an average age of 40.3 years.

03

Which brands do Don Quixote fans like most?

Don Quixote fans show strongest brand affinity for Concerts (1.89×), Shopping malls (1.51×), and Discount stores (1.67×) over the country average.

04

Where do Don Quixote fans live in United States?

Don Quixote fans in United States are most concentrated in California (reach ~400K), Hawaii (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Don Quixote fans also like?

Beyond Don Quixote itself, the audience over-indexes on Shopping malls (1.51×), Discount stores (1.67×), FedEx (1.76×), and Renewable energy (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Don Quixote audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Quixote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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