Drake Maye Audience in Germany
Drake Maye has an estimated audience of 244,390 people in Germany. 38.2% are female, 61.8% are male, average age 33.5. Top brand affinities: Borussia Dortmund, NFL, FC Bayern Munich, Street photography, 2. Bundesliga.
Top brand affinities include Borussia Dortmund, NFL, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.36× the country average). Demographically, the Drake Maye audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Career Orientation.
Category: Sports · Type: Person · Subtype: American football
Demographics of Drake Maye fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 33.5 |
| Estimated audience size | 244,390 |
Audience persona
The typical Drake Maye fan in Germany is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.36× | Sports |
| NFL | 5.36× | Sports |
| FC Bayern Munich | 2.24× | Sports |
| Street photography | 4.2× | Technology & Electronics |
| 2. Bundesliga | 2.56× | Sports |
| 3. Liga | 3.96× | Sports |
| El Corte Inglés | 10× | Shopping |
| VfB Stuttgart | 2.54× | Sports |
| FIFA World Cup | 1.95× | Sports |
| IHF World Men's Handball Championship | 3.2× | Sports |
| Bundesliga | 1.71× | Sports |
| UEFA Champions League | 1.92× | Sports |
| Buffalo Bills | 10.73× | Sports |
| Eintracht Frankfurt | 2.05× | Sports |
| Dallas Cowboys | 10.74× | Sports |
| Alternative hip hop | 3.2× | Music & Radio |
| Electric guitar | 3.29× | Music & Radio |
| House music | 2.13× | Music & Radio |
| Sportschau | 1.94× | Sports |
| Transfermarkt | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.15 |
| Risk Appetite | THRILL | 1.1 |
| Indulgence | JOY | 1.07 |
| Travelling | THRILL | 1.07 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.3% |
| Canada | 3.7% |
| Mexico | 2.4% |
See Drake Maye audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drake Maye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.