Rascasse Audience Intelligence

Drake Maye Audience in Germany

A data profile of the people who buy, follow and care about Drake Maye in Germany — modelled from more than twelve digital signal sources. Drake Maye has an estimated audience of 240,126 people in Germany.

#39among American football in Germany#4461among Person in Germany#1635in Sports

The average Drake Maye fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NFL, Buffalo Bills, Borussia Dortmund, with strongest over-indexing on NFL (5.51× the country average).

Demographically, the Drake Maye audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Drake Maye fan in Germany is more male, around 32.7 years old, with strong Risk Appetite tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drake Maye profile in Germany.

Audience size
240K
in Germany
Gender
33.3%♀
66.7% male
Age
32.7
average years
Country rank
#20195
Person in Germany
Fig. 01

Search interest · 12-month trend

+2058%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drake Maye fans

33.3% are female, 66.7% are male, average age 32.7.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Drake Maye audience in Germany
MetricValue
Female33.3%
Male66.7%
Average age32.7
Estimated audience size240,126
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Drake Maye audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Drake Maye audience comes from Germany.

Worldwide audience distribution share by country for Drake Maye
CountryShare
United States87.4%
Canada3.7%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drake Maye audience in Germany is strongest.

Fig. 05

Top regions by affinity

Drake Maye fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.21×
02Hamburg~6K1.14×
03Niedersachsen~30K1.13×
04Hessen~20K1.13×
05Berlin~10K1.13×
06Rheinland-Pfalz~10K1.11×
07Schleswig-Holstein~9K1.08×
08Nordrhein-Westfalen~50K1.05×
09Bremen~2K0.99×
10Baden-Württemberg~30K0.98×
11Saarland~3K0.98×
12Brandenburg~7K0.91×
13Sachsen~10K0.85×
14Mecklenburg-Vorpommern~4K0.84×
15Thüringen~5K0.82×
16Sachsen-Anhalt~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Drake Maye, Germany
0.80×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drake Maye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drake Maye audience
#·InterestCategoryAffinity×
01Buffalo BillsSports10.98×
02Dallas CowboysSports10.70×
03New England PatriotsSports7.92×
04Tom BradySports7.11×
05El Corte InglésShopping6.30×
06NFLSports5.51×
07Deutsch lernenBusiness & Career2.89×
08Robert RedfordMovies & TV2.85×
09Chihuahua (dog)Pets & Animals2.80×
10Street photographyTechnology & Electronics2.79×
11IHF World Men's Handball ChampionshipSports2.52×
12RB LeipzigSports2.17×
13Musical instrumentMusic & Radio2.09×
14Borussia MönchengladbachSports1.94×
15TipicoGames1.94×
16SportschauSports1.93×
17VfB StuttgartSports1.85×
18House musicMusic & Radio1.82×
19SV Werder BremenSports1.72×
20Borussia DortmundSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drake Maye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drake Maye audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.36×
PatriotismCONSERVATISM1.36×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drake Maye audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
CreativityOPEN0.72×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drake Maye have in Germany?

Drake Maye has an estimated audience of 240,126 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Drake Maye fans?

33.3% of Drake Maye fans are female, 66.7% are male, with an average age of 32.7 years.

03

Which brands do Drake Maye fans like most?

Drake Maye fans show strongest brand affinity for NFL (5.51×), Buffalo Bills (10.98×), and Borussia Dortmund (1.53×) over the country average.

04

Where do Drake Maye fans live in Germany?

Drake Maye fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Drake Maye fans also like?

Beyond Drake Maye itself, the audience over-indexes on Buffalo Bills (10.98×), Borussia Dortmund (1.53×), Dallas Cowboys (10.7×), and Sportschau (1.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Drake Maye audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drake Maye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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