Drake Maye Audience in United States

Drake Maye logo

Drake Maye has an estimated audience of 14,769,962 people in United States. 42.8% are female, 57.2% are male, average age 36.4. Top brand affinities: Google Maps, Capital One, Indeed.com, Aaron Rodgers, CarGurus.

Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.89× the country average). Demographically, the Drake Maye audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Category: Sports · Type: Person · Subtype: American football

Demographics of Drake Maye fans

Demographic split for Drake Maye audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.4
Estimated audience size14,769,962

Audience persona

The typical Drake Maye fan in United States is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drake Maye audience
BrandAffinityCategory
Google Maps14.89×Internet & Social Media
Capital One13×Business & Career
Indeed.com13.25×Business & Career
Aaron Rodgers19.58×Sports
CarGurus14.13×Cars & Mobility
Enterprise Rent-A-Car13.91×Cars & Mobility
Circle K13.93×Shopping
Google News11.51×News
AccuWeather12.17×Home & Garden
Beetlejuice8.36×Movies & TV
Bruce Willis11.8×Movies & TV
StubHub14.4×Travel & Leisure
ICloud14.59×Technology & Electronics
DeviantArt10.68×Internet & Social Media
Khan Academy12.16×Business & Career
Diane Keaton8.73×Movies & TV
DuckDuckGo12.76×Internet & Social Media
Google Earth13.43×Internet & Social Media
Zac Efron12.35×Movies & TV
JD Sports15.92×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drake Maye audience
TraitClusterScore
Risk AppetiteTHRILL1.14
ExtroversionTHRILL1.04
Luxury OrientationPREMIUM1.04
Social Media UsageJOY1.02
Sports ActivityPOWER0.97
LGBTQ+ IdentityOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Drake Maye
CountryShare
United States87.3%
Canada3.7%
Mexico2.4%

See Drake Maye audiences in other countries

More American football audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Drake Maye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.