Rascasse Audience Intelligence

EBM-Papst Target Market in Germany

A data profile of the people who buy, follow and care about EBM-Papst in Germany — modelled from more than twelve digital signal sources. EBM-Papst has an estimated audience of 190,354 people in Germany.

#1among Engineering in Germany#2956among Brand in Germany#1515in Business & Career

The average EBM-Papst fan in Germany is 41.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include HVAC, Photovoltaic system, Tagesschau, with strongest over-indexing on HVAC (5.57× the country average).

Demographically, the EBM-Papst audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EBM-Papst fan in Germany is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for HVAC.

Category: Business & Career · Type: Brand · Subtype: Engineering

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the EBM-Papst profile in Germany.

Audience size
190K
in Germany
Gender
34.4%♀
65.6% male
Age
41.3
average years
Country rank
#23370
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of EBM-Papst

34.4% are female, 65.6% are male, average age 41.3.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for EBM-Papst audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age41.3
Estimated audience size190,354
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the EBM-Papst audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

32.3%

of the worldwide EBM-Papst audience comes from Germany.

Worldwide audience distribution share by country for EBM-Papst
CountryShare
Germany32.3%
China9.3%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EBM-Papst audience in Germany is strongest.

Fig. 05

Top regions by affinity

EBM-Papst customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K4.57×
02Bayern~60K2.10×
03Hessen~20K1.23×
04Bremen~1K0.88×
05Saarland~2K0.87×
06Rheinland-Pfalz~8K0.86×
07Thüringen~4K0.83×
08Nordrhein-Westfalen~30K0.78×
09Niedersachsen~10K0.76×
10Mecklenburg-Vorpommern~3K0.76×
11Sachsen~7K0.75×
12Sachsen-Anhalt~4K0.74×
13Hamburg~3K0.74×
14Berlin~6K0.71×
15Schleswig-Holstein~5K0.70×
16Brandenburg~4K0.70×
Fig. 06

Affinity by region

Affinity by region — EBM-Papst, Germany
0.70×1.00×4.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EBM-Papst audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EBM-Papst audience
#·InterestCategoryAffinity×
01Air purifierHome & Garden6.95×
02HVACHome & Garden5.57×
03Photovoltaic systemHome & Garden4.93×
04WürthHome & Garden4.23×
05PhotovoltaicsHome & Garden3.19×
06Tesla MotorsCars & Mobility3.07×
07Efficient energy useTechnology & Electronics2.52×
08Solar powerHome & Garden2.48×
09Plug-in hybridCars & Mobility2.43×
10Solar energyHome & Garden2.38×
11LodgingTravel & Leisure2.36×
12StuttgartTravel & Leisure2.30×
13Renewable energyBusiness & Career2.27×
14TransfermarktSports2.07×
15FRITZ!BoxTechnology & Electronics2.04×
16ADACCars & Mobility2.02×
17NatureHome & Garden1.93×
18Used carCars & Mobility1.88×
19AutoScout24Cars & Mobility1.79×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EBM-Papst audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EBM-Papst audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
PatriotismCONSERVATISM1.43×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EBM-Papst audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
MindfulnessBALANCE0.81×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is EBM-Papst's target market in Germany?

EBM-Papst's target market in Germany covers an estimated 190,354 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of EBM-Papst customers?

34.4% of the EBM-Papst audience are female, 65.6% are male, with an average age of 41.3 years.

03

Which brands do EBM-Papst fans like most?

EBM-Papst fans show strongest brand affinity for HVAC (5.57×), Photovoltaic system (4.93×), and Tagesschau (1.75×) over the country average.

04

Where do EBM-Papst fans live in Germany?

EBM-Papst fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~60K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do EBM-Papst fans also like?

Beyond EBM-Papst itself, the audience over-indexes on Photovoltaic system (4.93×), Tagesschau (1.75×), Nature (1.93×), and Photovoltaics (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engineering audiences in Germany

See EBM-Papst audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EBM-Papst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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