Editorial Audience in Germany
Editorial has an estimated audience of 240,957 people in Germany. 51.4% are female, 48.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hawesko, Cocktail, Product design, Mustard seed, Christmas Gift.
The average Editorial fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hawesko, Cocktail, Product design, with strongest over-indexing on Hawesko (5.09× the country average). Demographically, the Editorial audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Topic
Demographics of Editorial fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 36.8 |
| Estimated audience size | 240,957 |
Audience persona
The typical Editorial fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,075 | 0.99× |
| Bayern | 42,714 | 1.1× |
| Baden-Württemberg | 34,330 | 1.04× |
| Hessen | 21,653 | 1.18× |
| Niedersachsen | 20,467 | 0.87× |
| Berlin | 17,308 | 1.61× |
| Sachsen | 10,899 | 0.92× |
| Rheinland-Pfalz | 10,626 | 0.88× |
| Schleswig-Holstein | 8,868 | 1.02× |
| Hamburg | 8,327 | 1.53× |
| Brandenburg | 5,260 | 0.7× |
| Sachsen-Anhalt | 4,945 | 0.79× |
| Thüringen | 4,341 | 0.71× |
| Mecklenburg-Vorpommern | 3,672 | 0.8× |
| Bremen | 2,400 | 1.16× |
| Saarland | 2,020 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 5.09× | Food & Beverages |
| Cocktail | 1.52× | Food & Beverages |
| Product design | 2.01× | Business & Career |
| Mustard seed | 10.04× | Food & Beverages |
| Christmas Gift | 1.65× | Kids & Family |
| Nurse education | 2.41× | Kids & Family |
| Time (magazine) | 1.74× | News |
| Mothercare | 1.61× | Kids & Family |
| Jack White | 1.58× | Movies & TV |
| Bully (2011 film) | 4.73× | Movies & TV |
| Graham Greene | 3.38× | Literature |
| Kippah | 3.51× | Fashion & Accessoires |
| Cynthia Erivo | 2.78× | Movies & TV |
| Business English | 1.81× | Business & Career |
| Pleven | 8.3× | Travel & Leisure |
| Hachis Parmentier | 7.97× | Food & Beverages |
| Home Delivery | 1.71× | Food & Beverages |
| Private Jets | 4.14× | Cars & Mobility |
| DEFCON (video game) | 4.01× | Games |
| Hypertext | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.91 |
| Sustainability | BALANCE | 1.78 |
| Quality Awareness | PREMIUM | 1.65 |
| Pet Ownership | JOY | 1.59 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 9.5% |
| India | 9.3% |
See Editorial audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Editorial have in Germany?
Editorial has an estimated audience of 240,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Editorial fans?
51.4% of Editorial fans are female, 48.6% are male, with an average age of 36.8 years.
Which brands do Editorial fans like most?
Editorial fans show strongest brand affinity for Hawesko (5.09×), Cocktail (1.52×), and Product design (2.01×) over the country average.
Where do Editorial fans live in Germany?
Editorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,075), Bayern (reach 42,714), and Baden-Württemberg (reach 34,330). These three regions account for the largest share of the active audience.
What other brands do Editorial fans also like?
Beyond Editorial itself, the audience over-indexes on Cocktail (1.52×), Product design (2.01×), Mustard seed (10.04×), and Christmas Gift (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Editorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.