Editorial Audience in Germany
Editorial has an estimated audience of 240,957 people in Germany. 51.4% are female, 48.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Livemusic, Tagesschau, Western Union, Travel Blogger.
The average Editorial fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Livemusic, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Editorial audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Editorial fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 36.8 |
| Estimated audience size | 240,957 |
Audience persona
The typical Editorial fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,075 | 0.99× |
| Bayern | 42,714 | 1.1× |
| Baden-Württemberg | 34,330 | 1.04× |
| Hessen | 21,653 | 1.18× |
| Niedersachsen | 20,467 | 0.87× |
| Berlin | 17,308 | 1.61× |
| Sachsen | 10,899 | 0.92× |
| Rheinland-Pfalz | 10,626 | 0.88× |
| Schleswig-Holstein | 8,868 | 1.02× |
| Hamburg | 8,327 | 1.53× |
| Brandenburg | 5,260 | 0.7× |
| Sachsen-Anhalt | 4,945 | 0.79× |
| Thüringen | 4,341 | 0.71× |
| Mecklenburg-Vorpommern | 3,672 | 0.8× |
| Bremen | 2,400 | 1.16× |
| Saarland | 2,020 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Livemusic | 7.3× | Music & Radio |
| Tagesschau | 2.9× | Movies & TV |
| Western Union | 5.68× | Business & Career |
| Travel Blogger | 6.94× | Travel & Leisure |
| Real property | 4.64× | Home & Garden |
| Pets | 1.76× | Pets & Animals |
| Modern architecture | 3.33× | Arts & Culture |
| Batman | 2.44× | Movies & TV |
| True Detective | 3.96× | Movies & TV |
| Ligue 1 | 4.85× | Sports |
| Car wash | 4.79× | Cars & Mobility |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Library | 4.77× | Literature |
| Automobiles | 1.71× | Cars & Mobility |
| Natural foods | 3.61× | Food & Beverages |
| Non-fiction books | 3.99× | Literature |
| Fitness and figure competition | 3.42× | Sports |
| Everton F.C. | 9.42× | Sports |
| Google Maps | 1.96× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.91 |
| Sustainability | BALANCE | 1.78 |
| Quality Awareness | PREMIUM | 1.65 |
| Pet Ownership | JOY | 1.59 |
| LGBTQ+ Identity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 9.5% |
| India | 9.3% |
See Editorial audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Editorial have in Germany?
Editorial has an estimated audience of 240,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Editorial fans?
51.4% of Editorial fans are female, 48.6% are male, with an average age of 36.8 years.
Which brands do Editorial fans like most?
Editorial fans show strongest brand affinity for Jotex (78.71×), Livemusic (7.3×), and Tagesschau (2.9×) over the country average.
Where do Editorial fans live in Germany?
Editorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,075), Bayern (reach 42,714), and Baden-Württemberg (reach 34,330). These three regions account for the largest share of the active audience.
What other brands do Editorial fans also like?
Beyond Editorial itself, the audience over-indexes on Livemusic (7.3×), Tagesschau (2.9×), Western Union (5.68×), and Travel Blogger (6.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Editorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.