Editorial Audience in Germany
A data profile of the people who buy, follow and care about Editorial in Germany — modelled from more than twelve digital signal sources. Editorial has an estimated audience of 240,957 people in Germany.
The average Editorial fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Travel Blogger, Sunday Brunch, with strongest over-indexing on Tagesschau (4.61× the country average).
Demographically, the Editorial audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Editorial fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Editorial profile in Germany.
Search interest · 12-month trend
Demographics of Editorial fans
51.4% are female, 48.6% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 36.8 |
| Estimated audience size | 240,957 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Editorial audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.6% |
| China | 9.5% |
| India | 9.3% |
Geography
Where the Editorial audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.50× | |
| 02 | Hamburg | ~8K | 1.44× | |
| 03 | Hessen | ~20K | 1.13× | |
| 04 | Bremen | ~2K | 1.09× | |
| 05 | Bayern | ~40K | 1.06× | |
| 06 | Baden-Württemberg | ~30K | 1.02× | |
| 07 | Schleswig-Holstein | ~9K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~50K | 0.97× | |
| 09 | Sachsen | ~10K | 0.94× | |
| 10 | Rheinland-Pfalz | ~10K | 0.93× | |
| 11 | Niedersachsen | ~20K | 0.90× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.88× | |
| 13 | Saarland | ~3K | 0.88× | |
| 14 | Sachsen-Anhalt | ~5K | 0.87× | |
| 15 | Thüringen | ~5K | 0.84× | |
| 16 | Brandenburg | ~6K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Editorial audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Everton F.C. | Sports | 10.04× | ||
| 02 | Yvonne Strahovski | Movies & TV | 10.04× | ||
| 03 | Travel Blogger | Travel & Leisure | 9.18× | ||
| 04 | Sunday Brunch | Kids & Family | 8.59× | ||
| 05 | Slim-fit pants | Fashion & Accessoires | 7.19× | ||
| 06 | Goodreads | Literature | 7.17× | ||
| 07 | Cats (musical) | Music & Radio | 6.64× | ||
| 08 | Cultural heritage | Politics & Society | 5.68× | ||
| 09 | Robert Redford | Movies & TV | 5.56× | ||
| 10 | Polo Ralph Lauren | Fashion & Accessoires | 5.52× | ||
| 11 | Reggaeton | Music & Radio | 5.25× | ||
| 12 | Crime fiction | Literature | 5.09× | ||
| 13 | Ligue 1 | Sports | 4.77× | ||
| 14 | Tagesschau | Movies & TV | 4.61× | ||
| 15 | Nina Chuba | Music & Radio | 4.58× | ||
| 16 | Carcare | Cars & Mobility | 3.94× | ||
| 17 | Ski resort | Travel & Leisure | 3.50× | ||
| 18 | Hugendubel | Shopping | 3.23× | ||
| 19 | Livemusic | Music & Radio | 2.94× | ||
| 20 | Transfermarkt | Sports | 2.39× |
Personality of the Editorial audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.27× | |
| Quality Awareness | PREMIUM | 2.05× | |
| Extroversion | THRILL | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.96× | |
| Sports Activity | POWER | 1.00× |
Frequently asked questions
How many fans does Editorial have in Germany?
Editorial has an estimated audience of 240,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Editorial fans?
51.4% of Editorial fans are female, 48.6% are male, with an average age of 36.8 years.
Which brands do Editorial fans like most?
Editorial fans show strongest brand affinity for Tagesschau (4.61×), Travel Blogger (9.18×), and Sunday Brunch (8.59×) over the country average.
Where do Editorial fans live in Germany?
Editorial fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Editorial fans also like?
Beyond Editorial itself, the audience over-indexes on Travel Blogger (9.18×), Sunday Brunch (8.59×), Robert Redford (5.56×), and Crime fiction (5.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Editorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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