Editorial Audience in United States

Editorial logo

Editorial has an estimated audience of 1,797,840 people in United States. 53.0% are female, 47.0% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Finnair, Capital One, Google Maps, Bruce Willis, Diane Keaton.

The average Editorial fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Editorial audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Editorial fans

Demographic split for Editorial audience in United States
MetricValue
Female53.0%
Male47.0%
Average age40.5
Estimated audience size1,797,840

Audience persona

The typical Editorial fan in United States is balanced, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Editorial in United States
RegionReachAffinity
California305,5861.55×
New York169,4411.69×
Texas159,4531.03×
Florida152,8771.26×
Georgia71,9391.3×
Pennsylvania68,3971.13×
Virginia65,9381.51×
Illinois63,9831.07×
North Carolina58,4031.08×
New Jersey57,9661.27×
Massachusetts48,3521.37×
Maryland44,4851.44×
Ohio42,7690.77×
Michigan41,6300.89×
Washington38,7511.07×
Arizona35,6180.97×
Tennessee29,9180.83×
Indiana28,7360.87×
Missouri26,2400.91×
Colorado25,6810.91×
South Carolina25,4910.94×
Oregon22,8991.11×
Alabama22,3840.89×
Minnesota21,7780.85×
Wisconsin20,7040.77×
Connecticut20,4931.14×
Louisiana20,2190.87×
Kentucky18,4080.82×
Oklahoma17,7690.89×
Utah16,4831.02×
Nevada15,2850.88×
Kansas14,3641.01×
Arkansas13,3880.9×
Iowa12,5650.85×
Mississippi12,1100.82×
Washington, District of Columbia11,4872.13×
West Virginia10,7751.29×
Hawaii7,5450.98×
New Mexico6,7760.75×
Idaho6,6680.74×
Rhode Island6,2751.1×
Nebraska6,2740.7×
New Hampshire5,6750.8×
Maine5,2110.81×
Delaware3,8780.78×
Vermont3,4771.1×
Montana3,1890.64×
North Dakota2,6930.73×
Alaska2,4390.63×
South Dakota2,3850.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Editorial audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One12.45×Business & Career
Google Maps9.43×Internet & Social Media
Bruce Willis14.58×Movies & TV
Diane Keaton12.22×Movies & TV
AccuWeather11.95×Home & Garden
Indeed.com7.02×Business & Career
Beetlejuice8.02×Movies & TV
DeviantArt11.4×Internet & Social Media
Aaron Rodgers10.28×Sports
Billy Bob Thornton12.99×Movies & TV
Clint Eastwood13.09×Movies & TV
Demi Moore13.42×Movies & TV
Google News8.41×News
Harrison Ford15.3×Movies & TV
CarGurus7.95×Cars & Mobility
DuckDuckGo11.88×Internet & Social Media
Catherine Zeta-Jones14.92×Movies & TV
Circle K8.78×Shopping
Matthew McConaughey11.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Editorial audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.84
Community OrientationOPEN2.47
Pet OwnershipJOY1.94
Luxury OrientationPREMIUM1.88
Risk AppetiteTHRILL1.75
TravellingTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Editorial
CountryShare
United States26.6%
China9.5%
India9.3%

See Editorial audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Editorial have in United States?

Editorial has an estimated audience of 1,797,840 people in United States, concentrated in California and New York.

What is the gender split and age of Editorial fans?

53.0% of Editorial fans are female, 47.0% are male, with an average age of 40.5 years.

Which brands do Editorial fans like most?

Editorial fans show strongest brand affinity for Finnair (675×), Capital One (12.45×), and Google Maps (9.43×) over the country average.

Where do Editorial fans live in United States?

Editorial fans in United States are most concentrated in California (reach 305,586), New York (reach 169,441), and Texas (reach 159,453). These three regions account for the largest share of the active audience.

What other brands do Editorial fans also like?

Beyond Editorial itself, the audience over-indexes on Capital One (12.45×), Google Maps (9.43×), Bruce Willis (14.58×), and Diane Keaton (12.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Editorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.