Rascasse Audience Intelligence

Editorial Audience in United States

A data profile of the people who buy, follow and care about Editorial in United States — modelled from more than twelve digital signal sources. Editorial has an estimated audience of 1,797,840 people in United States.

#6681among Topic in United States#96in News

The average Editorial fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Cultural tourism, Scarface (1983 film), with strongest over-indexing on International education (31.54× the country average).

Demographically, the Editorial audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Editorial fan in United States is balanced, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Editorial profile in United States.

Audience size
1.8M
in United States
Gender
53.0%♀
47.0% male
Age
40.5
average years
Country rank
#15470
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Editorial fans

53.0% are female, 47.0% are male, average age 40.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Editorial audience in United States
MetricValue
Female53.0%
Male47.0%
Average age40.5
Estimated audience size1,797,840
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Editorial audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Editorial audience comes from United States.

Worldwide audience distribution share by country for Editorial
CountryShare
United States26.6%
China9.5%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Editorial audience in United States is strongest.

Fig. 05

Top regions by affinity

Editorial fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.64×
02Virginia~60K1.45×
03California~300K1.43×
04New York~100K1.42×
05Maryland~40K1.39×
06Massachusetts~50K1.33×
07South Dakota~5K1.28×
08New Jersey~60K1.22×
09Georgia~70K1.20×
10West Virginia~10K1.17×
11Florida~100K1.14×
12Pennsylvania~70K1.13×
13North Carolina~60K1.09×
14Connecticut~20K1.08×
15Texas~200K1.06×
16Washington~40K1.06×
17Illinois~60K1.05×
18Arizona~40K1.05×
19Kansas~10K1.04×
20Hawaii~8K1.03×
21Oregon~20K1.01×
22Rhode Island~6K1.01×
23Vermont~3K1.00×
24Utah~20K0.99×
25Arkansas~10K0.98×
26Oklahoma~20K0.94×
27Missouri~30K0.93×
28Alabama~20K0.93×
29Louisiana~20K0.93×
30Michigan~40K0.92×
31New Mexico~8K0.92×
32Alaska~4K0.92×
33South Carolina~20K0.91×
34New Hampshire~6K0.91×
35Nevada~20K0.90×
36Maine~6K0.90×
37Delaware~4K0.90×
38North Dakota~3K0.90×
39Colorado~30K0.89×
40Iowa~10K0.89×
41Nebraska~8K0.88×
42Indiana~30K0.87×
43Idaho~8K0.87×
44Montana~4K0.87×
45Mississippi~10K0.86×
46Wisconsin~20K0.85×
47Minnesota~20K0.85×
48Kentucky~20K0.85×
49Ohio~50K0.83×
50Tennessee~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Editorial, United States
0.78×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Editorial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Editorial audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure34.44×
02International educationBusiness & Career31.54×
03BodrumTravel & Leisure13.97×
04Scarface (1983 film)Movies & TV10.96×
05Disneyland ParisTravel & Leisure8.77×
06Portrait paintingArts & Culture7.73×
07Bohemian styleFashion & Accessoires6.54×
08Sustainable energyHome & Garden5.90×
09Brittany SnowMovies & TV5.78×
10Fine-art photographyTechnology & Electronics5.65×
11Affiliate marketingBusiness & Career4.96×
12Broadway theatreTravel & Leisure4.67×
13Renewable energyBusiness & Career4.63×
14Watercolor paintingArts & Culture4.62×
15HairbrushBeauty & Wellness4.55×
16Travel photographyTechnology & Electronics4.05×
17Retro styleFashion & Accessoires3.48×
18FedExBusiness & Career3.43×
19RadioTechnology & Electronics3.21×
20Digital photographyBusiness & Career3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Editorial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Editorial audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.06×
Pet OwnershipJOY2.07×
SustainabilityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Editorial audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
DIY MentalityTHRILL0.85×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Editorial have in United States?

Editorial has an estimated audience of 1,797,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Editorial fans?

53.0% of Editorial fans are female, 47.0% are male, with an average age of 40.5 years.

03

Which brands do Editorial fans like most?

Editorial fans show strongest brand affinity for International education (31.54×), Cultural tourism (34.44×), and Scarface (1983 film) (10.96×) over the country average.

04

Where do Editorial fans live in United States?

Editorial fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Editorial fans also like?

Beyond Editorial itself, the audience over-indexes on Cultural tourism (34.44×), Scarface (1983 film) (10.96×), Sustainable energy (5.9×), and Bohemian style (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Editorial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Editorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →