Elbe-Einkaufszentrum Audience in Germany
Elbe-Einkaufszentrum has an estimated audience of 1,278,823 people in Germany. 73.3% are female, 26.7% are male, average age 39.2. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: C&A, Deichmann, Ariana Grande, Tagesschau, H&M.
The average Elbe-Einkaufszentrum fan in Germany is 39.2 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include C&A, Deichmann, Ariana Grande, with strongest over-indexing on C&A (4.47× the country average). Demographically, the Elbe-Einkaufszentrum audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Elbe-Einkaufszentrum fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 39.2 |
| Estimated audience size | 1,278,823 |
Audience persona
The typical Elbe-Einkaufszentrum fan in Germany is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 300,173 | 10.53× |
| Schleswig-Holstein | 195,218 | 4.31× |
| Niedersachsen | 38,927 | 0.32× |
| Nordrhein-Westfalen | 16,380 | 0.06× |
| Hessen | 8,253 | 0.09× |
| Bayern | 5,949 | 0.03× |
| Berlin | 4,548 | 0.08× |
| Mecklenburg-Vorpommern | 4,340 | 0.18× |
| Baden-Württemberg | 4,199 | 0.02× |
| Bremen | 2,371 | 0.22× |
| Sachsen | 2,195 | 0.04× |
| Rheinland-Pfalz | 1,281 | 0.02× |
| Brandenburg | 1,267 | 0.03× |
| Sachsen-Anhalt | 1,001 | 0.03× |
| Thüringen | 784 | 0.02× |
| Saarland | 296 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 4.47× | Shopping |
| Deichmann | 3.64× | Shopping |
| Ariana Grande | 4.97× | Music & Radio |
| Tagesschau | 1.61× | Movies & TV |
| H&M | 1.85× | Shopping |
| RTL Television | 2.69× | Movies & TV |
| TK Maxx | 2.09× | Shopping |
| IKEA | 1.73× | Home & Garden |
| Ernsting's family | 3.01× | Shopping |
| Family | 1.61× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Rossmann | 1.94× | Shopping |
| Hairstyle | 2.39× | Beauty & Wellness |
| Storm of Love | 2.79× | Movies & TV |
| Vacations | 2× | Travel & Leisure |
| Primark | 2.07× | Shopping |
| Spiegel Online | 1.51× | News |
| Satire | 3.06× | Literature |
| Stuttgart | 2.23× | Travel & Leisure |
| German language | 1.91× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.9% |
| China | 0.2% |
| Denmark | 0.1% |
See Elbe-Einkaufszentrum audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Elbe-Einkaufszentrum have in Germany?
Elbe-Einkaufszentrum has an estimated audience of 1,278,823 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Elbe-Einkaufszentrum fans?
73.3% of Elbe-Einkaufszentrum fans are female, 26.7% are male, with an average age of 39.2 years.
Which brands do Elbe-Einkaufszentrum fans like most?
Elbe-Einkaufszentrum fans show strongest brand affinity for C&A (4.47×), Deichmann (3.64×), and Ariana Grande (4.97×) over the country average.
Where do Elbe-Einkaufszentrum fans live in Germany?
Elbe-Einkaufszentrum fans in Germany are most concentrated in Hamburg (reach 300,173), Schleswig-Holstein (reach 195,218), and Niedersachsen (reach 38,927). These three regions account for the largest share of the active audience.
What other brands do Elbe-Einkaufszentrum fans also like?
Beyond Elbe-Einkaufszentrum itself, the audience over-indexes on Deichmann (3.64×), Ariana Grande (4.97×), Tagesschau (1.61×), and H&M (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elbe-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.