Elbe-Einkaufszentrum Audience in Germany
Elbe-Einkaufszentrum has an estimated audience of 1,278,823 people in Germany. 73.3% are female, 26.7% are male, average age 39.2. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Elbe-Einkaufszentrum fan in Germany is 39.2 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Elbe-Einkaufszentrum audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Elbe-Einkaufszentrum fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 39.2 |
| Estimated audience size | 1,278,823 |
Audience persona
The typical Elbe-Einkaufszentrum fan in Germany is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 300,173 | 10.53× |
| Schleswig-Holstein | 195,218 | 4.31× |
| Niedersachsen | 38,927 | 0.32× |
| Nordrhein-Westfalen | 16,380 | 0.06× |
| Hessen | 8,253 | 0.09× |
| Bayern | 5,949 | 0.03× |
| Berlin | 4,548 | 0.08× |
| Mecklenburg-Vorpommern | 4,340 | 0.18× |
| Baden-Württemberg | 4,199 | 0.02× |
| Bremen | 2,371 | 0.22× |
| Sachsen | 2,195 | 0.04× |
| Rheinland-Pfalz | 1,281 | 0.02× |
| Brandenburg | 1,267 | 0.03× |
| Sachsen-Anhalt | 1,001 | 0.03× |
| Thüringen | 784 | 0.02× |
| Saarland | 296 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Gil Ofarim | 2.33× | Music & Radio |
| Home Office | 1.95× | Business & Career |
| Stradivarius | 1.91× | Shopping |
| Coworking | 4× | Business & Career |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Mothercare | 1.58× | Kids & Family |
| Bank account | 2.07× | Business & Career |
| Corfu (regional unit) | 2.17× | Travel & Leisure |
| Home Delivery | 1.73× | Food & Beverages |
| The Hunt (2012 film) | 2.77× | Movies & TV |
| Food allergy | 3.64× | Health |
| Cachorro | 1.82× | Pets & Animals |
| Volvo V60 | 2.37× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.39× | Music & Radio |
| Theocracy | 4.82× | Music & Radio |
| Ipekyol | 1.8× | Shopping |
| Jersey (fabric) | 2.21× | Fashion & Accessoires |
| Picnic | 1.57× | Kids & Family |
| Staycation | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.9% |
| China | 0.2% |
| Denmark | 0.1% |
See Elbe-Einkaufszentrum audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Elbe-Einkaufszentrum have in Germany?
Elbe-Einkaufszentrum has an estimated audience of 1,278,823 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Elbe-Einkaufszentrum fans?
73.3% of Elbe-Einkaufszentrum fans are female, 26.7% are male, with an average age of 39.2 years.
Which brands do Elbe-Einkaufszentrum fans like most?
Elbe-Einkaufszentrum fans show strongest brand affinity for Rossmann (1.79×), Gil Ofarim (2.33×), and Home Office (1.95×) over the country average.
Where do Elbe-Einkaufszentrum fans live in Germany?
Elbe-Einkaufszentrum fans in Germany are most concentrated in Hamburg (reach 300,173), Schleswig-Holstein (reach 195,218), and Niedersachsen (reach 38,927). These three regions account for the largest share of the active audience.
What other brands do Elbe-Einkaufszentrum fans also like?
Beyond Elbe-Einkaufszentrum itself, the audience over-indexes on Gil Ofarim (2.33×), Home Office (1.95×), Stradivarius (1.91×), and Coworking (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elbe-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.