Rascasse Audience Intelligence

Elbepark Dresden Audience in Germany

A data profile of the people who buy, follow and care about Elbepark Dresden in Germany — modelled from more than twelve digital signal sources. Elbepark Dresden has an estimated audience of 1,495,035 people in Germany.

#10among Shopping mall in Germany#303among POI in Germany#161in Shopping

The average Elbepark Dresden fan in Germany is 39.7 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Brandenburg, Rheinland-Pfalz.

Top brand affinities include Deichmann, C&A, Nature, with strongest over-indexing on Deichmann (4.13× the country average).

Demographically, the Elbepark Dresden audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elbepark Dresden fan in Germany is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elbepark Dresden profile in Germany.

Audience size
1.5M
in Germany
Gender
70.9%♀
29.1% male
Age
39.7
average years
Country rank
#4471
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elbepark Dresden fans

70.9% are female, 29.1% are male, average age 39.7.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Elbepark Dresden audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age39.7
Estimated audience size1,495,035
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Elbepark Dresden audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Elbepark Dresden audience comes from Germany.

Worldwide audience distribution share by country for Elbepark Dresden
CountryShare
Germany98.9%
Poland0.1%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elbepark Dresden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elbepark Dresden fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~1M13.92×
02Brandenburg~50K1.22×
03Saarland~10K0.75×
04Bremen~9K0.73×
05Rheinland-Pfalz~30K0.44×
06Schleswig-Holstein~20K0.39×
07Sachsen-Anhalt~10K0.32×
08Mecklenburg-Vorpommern~9K0.32×
09Thüringen~10K0.31×
10Berlin~20K0.27×
11Hamburg~9K0.27×
12Niedersachsen~30K0.19×
13Baden-Württemberg~30K0.15×
14Hessen~20K0.15×
15Bayern~30K0.11×
16Nordrhein-Westfalen~30K0.10×
Fig. 06

Affinity by region

Affinity by region — Elbepark Dresden, Germany
0.10×1.00×13.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elbepark Dresden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elbepark Dresden audience
#·InterestCategoryAffinity×
01C&AShopping4.93×
02Bedroom furnitureHome & Garden4.47×
03DeichmannShopping4.13×
04DresdenTravel & Leisure3.68×
05Gina TricotFashion & Accessoires3.27×
06Ernsting's familyShopping2.84×
07TK MaxxShopping2.54×
08VacationsTravel & Leisure2.44×
09NatureHome & Garden2.40×
10FamilyKids & Family2.11×
11EmailTechnology & Electronics2.08×
12PrimarkShopping1.96×
13KitchenHome & Garden1.92×
14IKEAHome & Garden1.80×
15KauflandShopping1.77×
16RossmannShopping1.76×
17Müller (company)Food & Beverages1.72×
18H&MShopping1.62×
19REWEShopping1.54×
20GermanyTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elbepark Dresden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elbepark Dresden audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.39×
Design AffinityPREMIUM1.36×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elbepark Dresden audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.90×
Pet OwnershipJOY0.92×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elbepark Dresden have in Germany?

Elbepark Dresden has an estimated audience of 1,495,035 people in Germany, concentrated in Sachsen and Brandenburg.

02

What is the gender split and age of Elbepark Dresden fans?

70.9% of Elbepark Dresden fans are female, 29.1% are male, with an average age of 39.7 years.

03

Which brands do Elbepark Dresden fans like most?

Elbepark Dresden fans show strongest brand affinity for Deichmann (4.13×), C&A (4.93×), and Nature (2.4×) over the country average.

04

Where do Elbepark Dresden fans live in Germany?

Elbepark Dresden fans in Germany are most concentrated in Sachsen (reach ~1M), Brandenburg (reach ~50K), and Rheinland-Pfalz (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Elbepark Dresden fans also like?

Beyond Elbepark Dresden itself, the audience over-indexes on C&A (4.93×), Nature (2.4×), Family (2.11×), and TK Maxx (2.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Elbepark Dresden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elbepark Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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