Elbepark Dresden Audience in Germany
Elbepark Dresden has an estimated audience of 1,402,397 people in Germany. 73.9% are female, 26.1% are male, average age 39.2. Top regions: Sachsen, Brandenburg, Berlin. Top brand affinities: C&A, Deichmann, Ariana Grande, Family, Ernsting's family.
The average Elbepark Dresden fan in Germany is 39.2 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Brandenburg, Berlin. Top brand affinities include C&A, Deichmann, Ariana Grande, with strongest over-indexing on C&A (4.47× the country average). Demographically, the Elbepark Dresden audience skews more female with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Elbepark Dresden fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 39.2 |
| Estimated audience size | 1,402,397 |
Audience persona
The typical Elbepark Dresden fan in Germany is more female, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for C&A.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 877,082 | 12.94× |
| Brandenburg | 65,581 | 1.53× |
| Berlin | 20,503 | 0.33× |
| Bayern | 13,771 | 0.06× |
| Nordrhein-Westfalen | 13,396 | 0.04× |
| Sachsen-Anhalt | 11,288 | 0.32× |
| Thüringen | 10,538 | 0.3× |
| Hessen | 9,713 | 0.09× |
| Baden-Württemberg | 7,943 | 0.04× |
| Niedersachsen | 5,243 | 0.04× |
| Mecklenburg-Vorpommern | 2,945 | 0.11× |
| Hamburg | 2,441 | 0.08× |
| Rheinland-Pfalz | 1,692 | 0.02× |
| Schleswig-Holstein | 1,553 | 0.03× |
| Bremen | 416 | 0.04× |
| Saarland | 387 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| C&A | 4.47× | Shopping |
| Deichmann | 3.67× | Shopping |
| Ariana Grande | 4.97× | Music & Radio |
| Family | 1.7× | Kids & Family |
| Ernsting's family | 3.07× | Shopping |
| RTL Television | 2.69× | Movies & TV |
| TK Maxx | 2.1× | Shopping |
| IKEA | 1.74× | Home & Garden |
| H&M | 1.84× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| Rossmann | 1.95× | Shopping |
| Vacations | 2.12× | Travel & Leisure |
| Hairstyle | 2.36× | Beauty & Wellness |
| Storm of Love | 2.89× | Movies & TV |
| Satire | 3.23× | Literature |
| Self care | 2.47× | Health |
| Primark | 2.05× | Shopping |
| REWE | 1.51× | Shopping |
| Stuttgart | 2.23× | Travel & Leisure |
| German language | 1.91× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.2 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.9% |
| Poland | 0.1% |
| China | 0.1% |
See Elbepark Dresden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Elbepark Dresden have in Germany?
Elbepark Dresden has an estimated audience of 1,402,397 people in Germany, concentrated in Sachsen and Brandenburg.
What is the gender split and age of Elbepark Dresden fans?
73.9% of Elbepark Dresden fans are female, 26.1% are male, with an average age of 39.2 years.
Which brands do Elbepark Dresden fans like most?
Elbepark Dresden fans show strongest brand affinity for C&A (4.47×), Deichmann (3.67×), and Ariana Grande (4.97×) over the country average.
Where do Elbepark Dresden fans live in Germany?
Elbepark Dresden fans in Germany are most concentrated in Sachsen (reach 877,082), Brandenburg (reach 65,581), and Berlin (reach 20,503). These three regions account for the largest share of the active audience.
What other brands do Elbepark Dresden fans also like?
Beyond Elbepark Dresden itself, the audience over-indexes on Deichmann (3.67×), Ariana Grande (4.97×), Family (1.7×), and Ernsting's family (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elbepark Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.