Rascasse Audience Intelligence

England national football team Audience in Germany

A data profile of the people who buy, follow and care about England national football team in Germany — modelled from more than twelve digital signal sources. England national football team has an estimated audience of 722,331 people in Germany.

#218among Soccer in Germany#112among Team in Germany#669in Sports

The average England national football team fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Kane, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Harry Kane (22.6× the country average).

Demographically, the England national football team audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical England national football team fan in Germany is more male, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Harry Kane.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the England national football team profile in Germany.

Audience size
722K
in Germany
Gender
34.1%♀
65.9% male
Age
34.5
average years
Country rank
#8636
Team in Germany
Fig. 01

Search interest · 12-month trend

+379%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of England national football team fans

34.1% are female, 65.9% are male, average age 34.5.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for England national football team audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age34.5
Estimated audience size722,331
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the England national football team audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3916%
40-4914%
50+15%
Fig. 04

Worldwide distribution

5.9%

of the worldwide England national football team audience comes from Germany.

Worldwide audience distribution share by country for England national football team
CountryShare
United Kingdom23.7%
United States8.3%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the England national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

England national football team fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.08×
02Brandenburg~20K1.08×
03Nordrhein-Westfalen~200K1.06×
04Baden-Württemberg~100K1.04×
05Schleswig-Holstein~30K1.04×
06Mecklenburg-Vorpommern~10K1.04×
07Sachsen~40K1.03×
08Saarland~9K1.03×
09Thüringen~20K1.02×
10Bayern~100K1.01×
11Niedersachsen~70K0.97×
12Hessen~50K0.97×
13Hamburg~20K0.97×
14Sachsen-Anhalt~20K0.96×
15Berlin~30K0.93×
16Bremen~6K0.90×
Fig. 06

Affinity by region

Affinity by region — England national football team, Germany
0.90×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the England national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for England national football team audience
#·InterestCategoryAffinity×
01Harry KaneSports22.60×
02Xabi AlonsoSports10.65×
03Vincent KompanySports9.28×
04Michael OliseSports7.93×
05Jürgen KloppSports6.85×
06TransfermarktSports6.12×
07Borussia MönchengladbachSports5.69×
08FC Schalke 04Sports5.27×
09SV Werder BremenSports4.56×
10VfB StuttgartSports4.42×
112. BundesligaSports4.07×
12Borussia DortmundSports3.96×
13Real Madrid C.F.Sports3.80×
14SportschauSports3.75×
15FC Bayern MunichSports3.55×
16FIFA World CupSports3.27×
17SoccerSports3.22×
18UEFA Champions LeagueSports3.20×
19BundesligaSports3.11×
20GermanyTravel & Leisure2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the England national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by England national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.33×
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by England national football team audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.50×
Design AffinityPREMIUM0.63×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does England national football team have in Germany?

England national football team has an estimated audience of 722,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of England national football team fans?

34.1% of England national football team fans are female, 65.9% are male, with an average age of 34.5 years.

03

Which brands do England national football team fans like most?

England national football team fans show strongest brand affinity for Harry Kane (22.6×), FC Bayern Munich (3.55×), and Transfermarkt (6.12×) over the country average.

04

Where do England national football team fans live in Germany?

England national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do England national football team fans also like?

Beyond England national football team itself, the audience over-indexes on FC Bayern Munich (3.55×), Transfermarkt (6.12×), Borussia Dortmund (3.96×), and SV Werder Bremen (4.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See England national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for England national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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