England national football team Audience in Germany
England national football team has an estimated audience of 722,331 people in Germany. 34.1% are female, 65.9% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Kane, Borussia Dortmund, Transfermarkt, SV Werder Bremen, FC Bayern Munich.
The average England national football team fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Kane, Borussia Dortmund, Transfermarkt, with strongest over-indexing on Harry Kane (22.6× the country average). Demographically, the England national football team audience skews more male with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of England national football team fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 34.5 |
| Estimated audience size | 722,331 |
Audience persona
The typical England national football team fan in Germany is more male, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Kane.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,279 | 1.09× |
| Bayern | 120,091 | 1.03× |
| Baden-Württemberg | 101,963 | 1.03× |
| Niedersachsen | 67,405 | 0.96× |
| Hessen | 51,509 | 0.94× |
| Rheinland-Pfalz | 39,439 | 1.09× |
| Sachsen | 37,312 | 1.05× |
| Berlin | 30,309 | 0.94× |
| Schleswig-Holstein | 27,067 | 1.04× |
| Brandenburg | 25,063 | 1.12× |
| Thüringen | 18,929 | 1.03× |
| Sachsen-Anhalt | 18,068 | 0.97× |
| Hamburg | 15,374 | 0.94× |
| Mecklenburg-Vorpommern | 14,170 | 1.03× |
| Saarland | 8,807 | 0.99× |
| Bremen | 4,870 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Kane | 22.6× | Sports |
| Borussia Dortmund | 3.96× | Sports |
| Transfermarkt | 6.12× | Sports |
| SV Werder Bremen | 4.56× | Sports |
| FC Bayern Munich | 3.55× | Sports |
| Germany | 2.85× | Travel & Leisure |
| Xabi Alonso | 10.65× | Sports |
| VfB Stuttgart | 4.42× | Sports |
| Bundesliga | 3.11× | Sports |
| Soccer | 3.22× | Sports |
| 2. Bundesliga | 4.07× | Sports |
| FC Schalke 04 | 5.27× | Sports |
| FIFA World Cup | 3.27× | Sports |
| Real Madrid C.F. | 3.8× | Sports |
| UEFA Champions League | 3.2× | Sports |
| Vincent Kompany | 9.28× | Sports |
| Sportschau | 3.75× | Sports |
| Hertha BSC | 5.62× | Sports |
| American football | 3.37× | Sports |
| Bauhaus | 3.1× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.1 |
| Early Adopter Mentality | POWER | 1.71 |
| Spirituality | BALANCE | 1.68 |
| Social Media Usage | JOY | 1.29 |
| Sports Activity | POWER | 1.26 |
| Risk Appetite | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 23.8% |
| United States | 8.3% |
| Germany | 5.9% |
See England national football team audiences in other countries
- England national football team — United States
- England national football team — United Kingdom
- England national football team — France
- England national football team — Italy
- England national football team — Spain
- England national football team — Brazil
- England national football team — Japan
- England national football team — South Korea
- England national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does England national football team have in Germany?
England national football team has an estimated audience of 722,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of England national football team fans?
34.1% of England national football team fans are female, 65.9% are male, with an average age of 34.5 years.
Which brands do England national football team fans like most?
England national football team fans show strongest brand affinity for Harry Kane (22.6×), Borussia Dortmund (3.96×), and Transfermarkt (6.12×) over the country average.
Where do England national football team fans live in Germany?
England national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,279), Bayern (reach 120,091), and Baden-Württemberg (reach 101,963). These three regions account for the largest share of the active audience.
What other brands do England national football team fans also like?
Beyond England national football team itself, the audience over-indexes on Borussia Dortmund (3.96×), Transfermarkt (6.12×), SV Werder Bremen (4.56×), and FC Bayern Munich (3.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for England national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.