Ernst-August-Galerie Audience in Germany
Ernst-August-Galerie has an estimated audience of 723,823 people in Germany. 66.9% are female, 33.1% are male, average age 38.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Tagesschau, Bedroom furniture, H&M, Ariana Grande, Spiegel Online.
The average Ernst-August-Galerie fan in Germany is 38.3 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Tagesschau, Bedroom furniture, H&M, with strongest over-indexing on Tagesschau (1.66× the country average). Demographically, the Ernst-August-Galerie audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Ernst-August-Galerie fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 38.3 |
| Estimated audience size | 723,823 |
Audience persona
The typical Ernst-August-Galerie fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 543,570 | 11.89× |
| Nordrhein-Westfalen | 43,699 | 0.28× |
| Hamburg | 29,221 | 1.78× |
| Hessen | 13,393 | 0.24× |
| Bayern | 10,088 | 0.09× |
| Schleswig-Holstein | 6,834 | 0.26× |
| Berlin | 6,481 | 0.2× |
| Baden-Württemberg | 6,129 | 0.06× |
| Sachsen-Anhalt | 3,583 | 0.19× |
| Sachsen | 3,233 | 0.09× |
| Bremen | 3,022 | 0.49× |
| Thüringen | 1,953 | 0.11× |
| Rheinland-Pfalz | 1,930 | 0.05× |
| Brandenburg | 1,786 | 0.08× |
| Mecklenburg-Vorpommern | 1,668 | 0.12× |
| Saarland | 605 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.66× | Movies & TV |
| Bedroom furniture | 3.67× | Home & Garden |
| H&M | 1.78× | Shopping |
| Ariana Grande | 3.96× | Music & Radio |
| Spiegel Online | 1.62× | News |
| Family | 1.5× | Kids & Family |
| IKEA | 1.53× | Home & Garden |
| Rossmann | 1.75× | Shopping |
| Self care | 2.28× | Health |
| Airbnb | 1.59× | Travel & Leisure |
| Vacations | 1.83× | Travel & Leisure |
| Drop shipping | 1.99× | Shopping |
| Breuninger | 1.85× | Fashion & Accessoires |
| Primark | 1.74× | Shopping |
| Hairstyle | 1.82× | Beauty & Wellness |
| German language | 1.61× | Politics & Society |
| Stuttgart | 1.83× | Travel & Leisure |
| C&A | 1.7× | Shopping |
| Hygiene | 1.78× | Beauty & Wellness |
| Satire | 2.27× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Creativity | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.21 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| China | 0.5% |
| Netherlands | 0.1% |
See Ernst-August-Galerie audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Ernst-August-Galerie have in Germany?
Ernst-August-Galerie has an estimated audience of 723,823 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Ernst-August-Galerie fans?
66.9% of Ernst-August-Galerie fans are female, 33.1% are male, with an average age of 38.3 years.
Which brands do Ernst-August-Galerie fans like most?
Ernst-August-Galerie fans show strongest brand affinity for Tagesschau (1.66×), Bedroom furniture (3.67×), and H&M (1.78×) over the country average.
Where do Ernst-August-Galerie fans live in Germany?
Ernst-August-Galerie fans in Germany are most concentrated in Niedersachsen (reach 543,570), Nordrhein-Westfalen (reach 43,699), and Hamburg (reach 29,221). These three regions account for the largest share of the active audience.
What other brands do Ernst-August-Galerie fans also like?
Beyond Ernst-August-Galerie itself, the audience over-indexes on Bedroom furniture (3.67×), H&M (1.78×), Ariana Grande (3.96×), and Spiegel Online (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ernst-August-Galerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.