Experiment Audience in Germany
Experiment has an estimated audience of 1,683,472 people in Germany. 62.6% are female, 37.4% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Snow White (Fables), Este, Veneto, Time (magazine), Esra Erol.
The average Experiment fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Snow White (Fables), Este, Veneto, with strongest over-indexing on Israel (2.89× the country average). Demographically, the Experiment audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Experiment fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 41.1 |
| Estimated audience size | 1,683,472 |
Audience persona
The typical Experiment fan in Germany is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,587 | 1.03× |
| Bayern | 257,316 | 0.95× |
| Baden-Württemberg | 239,426 | 1.04× |
| Niedersachsen | 160,502 | 0.98× |
| Hessen | 154,805 | 1.21× |
| Berlin | 103,774 | 1.38× |
| Sachsen | 80,964 | 0.98× |
| Rheinland-Pfalz | 79,287 | 0.94× |
| Schleswig-Holstein | 54,063 | 0.89× |
| Brandenburg | 52,053 | 1× |
| Thüringen | 47,250 | 1.1× |
| Hamburg | 39,392 | 1.04× |
| Sachsen-Anhalt | 38,583 | 0.88× |
| Mecklenburg-Vorpommern | 26,705 | 0.83× |
| Saarland | 15,769 | 0.76× |
| Bremen | 14,104 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.89× | Travel & Leisure |
| Snow White (Fables) | 2.36× | Literature |
| Este, Veneto | 2.57× | Travel & Leisure |
| Time (magazine) | 1.59× | News |
| Esra Erol | 4.35× | Movies & TV |
| Join Me | 8.8× | Technology & Electronics |
| Kodi (software) | 1.97× | Technology & Electronics |
| Home Delivery | 1.84× | Food & Beverages |
| Solo climbing | 2.27× | Sports |
| Steampunk | 2.13× | Fashion & Accessoires |
| Information sensitivity | 2.8× | Technology & Electronics |
| Corfu (regional unit) | 1.63× | Travel & Leisure |
| Samanyolu Haber | 2.27× | Movies & TV |
| Preacher (comics) | 3.45× | Literature |
| Sixx | 1.51× | Movies & TV |
| JibJab | 6.08× | Internet & Social Media |
| Glashütte | 1.94× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.91× | Politics & Society |
| Nuts (film) | 1.96× | Movies & TV |
| Roaming | 1.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.63 |
| Pet Ownership | JOY | 1.52 |
| Early Adopter Mentality | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.36 |
| Mindfulness | BALANCE | 1.35 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Italy | 6.2% |
| United Kingdom | 5.3% |
See Experiment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Experiment have in Germany?
Experiment has an estimated audience of 1,683,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Experiment fans?
62.6% of Experiment fans are female, 37.4% are male, with an average age of 41.1 years.
Which brands do Experiment fans like most?
Experiment fans show strongest brand affinity for Israel (2.89×), Snow White (Fables) (2.36×), and Este, Veneto (2.57×) over the country average.
Where do Experiment fans live in Germany?
Experiment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,587), Bayern (reach 257,316), and Baden-Württemberg (reach 239,426). These three regions account for the largest share of the active audience.
What other brands do Experiment fans also like?
Beyond Experiment itself, the audience over-indexes on Snow White (Fables) (2.36×), Este, Veneto (2.57×), Time (magazine) (1.59×), and Esra Erol (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Experiment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.