Rascasse Audience Intelligence

Experiment Audience in Germany

A data profile of the people who buy, follow and care about Experiment in Germany — modelled from more than twelve digital signal sources. Experiment has an estimated audience of 1,683,472 people in Germany.

#2212among Topic in Germany#378in Business & Career

The average Experiment fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Beck, Tagesschau, Kate Bush, with strongest over-indexing on Beck (9.97× the country average).

Demographically, the Experiment audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Experiment fan in Germany is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Beck.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Experiment profile in Germany.

Audience size
1.7M
in Germany
Gender
62.6%♀
37.4% male
Age
41.1
average years
Country rank
#3988
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Experiment fans

62.6% are female, 37.4% are male, average age 41.1.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Experiment audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age41.1
Estimated audience size1,683,472
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Experiment audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Experiment audience comes from Germany.

Worldwide audience distribution share by country for Experiment
CountryShare
United States23.3%
Italy6.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Experiment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Experiment fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.30×
02Hessen~200K1.23×
03Hamburg~40K1.11×
04Nordrhein-Westfalen~400K1.06×
05Bayern~300K1.06×
06Baden-Württemberg~200K1.02×
07Bremen~10K1.00×
08Sachsen~80K0.98×
09Brandenburg~50K0.97×
10Niedersachsen~200K0.95×
11Rheinland-Pfalz~80K0.95×
12Schleswig-Holstein~60K0.95×
13Thüringen~40K0.95×
14Sachsen-Anhalt~40K0.88×
15Saarland~20K0.87×
16Mecklenburg-Vorpommern~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Experiment, Germany
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Experiment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Experiment audience
#·InterestCategoryAffinity×
01BeckMusic & Radio9.97×
02Kate BushMusic & Radio9.97×
03Zaha HadidArts & Culture9.97×
04Joint ventureBusiness & Career9.20×
05MobyMusic & Radio8.62×
06David GilmourMusic & Radio5.63×
07Italo discoMusic & Radio5.48×
08Non-alcoholic beverageFood & Beverages4.28×
09Mel GibsonMovies & TV4.27×
10EurodanceMusic & Radio3.91×
11Jack WhiteMovies & TV3.83×
12FirefoxInternet & Social Media3.80×
13SatireLiterature2.84×
14Political scienceBusiness & Career2.72×
15Dieter BohlenMusic & Radio2.65×
16Müller (company)Food & Beverages2.14×
17TagesschauMovies & TV1.99×
18Online newspaperNews1.91×
19PoliticsPolitics & Society1.75×
20RedditInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Experiment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Experiment audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.98×
SpiritualityBALANCE1.74×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Experiment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Experiment have in Germany?

Experiment has an estimated audience of 1,683,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Experiment fans?

62.6% of Experiment fans are female, 37.4% are male, with an average age of 41.1 years.

03

Which brands do Experiment fans like most?

Experiment fans show strongest brand affinity for Beck (9.97×), Tagesschau (1.99×), and Kate Bush (9.97×) over the country average.

04

Where do Experiment fans live in Germany?

Experiment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Experiment fans also like?

Beyond Experiment itself, the audience over-indexes on Tagesschau (1.99×), Kate Bush (9.97×), Müller (company) (2.14×), and Politics (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Experiment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Experiment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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