Experiment Audience in United States

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Experiment has an estimated audience of 11,613,441 people in United States. 60.4% are female, 39.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, 3D printing, Whataburger, Israel, Nationality.

The average Experiment fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, 3D printing, Whataburger, with strongest over-indexing on Lulu 黃路梓茵 (4.97× the country average). Demographically, the Experiment audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Experiment fans

Demographic split for Experiment audience in United States
MetricValue
Female60.4%
Male39.6%
Average age40.8
Estimated audience size11,613,441

Audience persona

The typical Experiment fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Experiment in United States
RegionReachAffinity
California1,619,2381.27×
Texas1,207,1781.21×
Florida1,001,4881.27×
New York696,7921.07×
Georgia460,5081.29×
Illinois388,3521×
North Carolina379,8591.09×
Pennsylvania377,4650.97×
Ohio345,0400.96×
Michigan333,0231.1×
Virginia319,3491.13×
Washington273,9651.18×
Arizona271,9041.15×
New Jersey247,2420.84×
Tennessee236,5681.02×
Massachusetts215,3200.94×
Maryland208,1231.04×
Indiana205,9610.97×
Missouri189,0261.01×
Alabama171,3611.06×
South Carolina168,6830.97×
Colorado163,6210.89×
Louisiana162,7071.09×
Wisconsin161,8090.93×
Minnesota157,7410.95×
Oklahoma148,2161.15×
Kentucky145,2311×
Oregon143,2471.08×
Utah111,2141.07×
Mississippi111,0871.16×
Nevada109,3980.97×
Connecticut106,5330.91×
Arkansas100,4501.05×
Kansas99,2661.08×
Iowa90,2890.94×
New Mexico62,7631.08×
West Virginia60,7971.12×
Nebraska56,3210.97×
Idaho55,3870.95×
Hawaii46,7700.94×
New Hampshire35,7580.78×
Maine34,5080.83×
Washington, District of Columbia32,8570.94×
Rhode Island31,2710.85×
Montana27,0680.84×
Delaware26,2540.82×
South Dakota22,1470.83×
Alaska21,8580.88×
North Dakota20,5370.86×
Vermont16,8200.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Experiment audience
BrandAffinityCategory
Lulu 黃路梓茵4.97×Movies & TV
3D printing2.6×Technology & Electronics
Whataburger1.68×Food & Beverages
Israel1.68×Travel & Leisure
Nationality1.6×Politics & Society
Pillow1.53×Home & Garden
Throne of Glass4.97×Literature
Vocal harmony2.75×Music & Radio
Winemaking2.69×Food & Beverages
JDSU1.8×Business & Career
Goop3.15×Internet & Social Media
Nebraska Cornhuskers4.67×Sports
Wikia1.86×Internet & Social Media
Home staging2.84×Home & Garden
Kendra Scott1.52×Fashion & Accessoires
Hibachi3.99×Food & Beverages
Historic site2.03×Arts & Culture
Grinch1.78×Movies & TV
Wok2.86×Food & Beverages
Governor of Michigan3.21×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Experiment audience
TraitClusterScore
Quality AwarenessPREMIUM1.96
IndividualismJOY1.66
Urban LifestyleOPEN1.45
SustainabilityBALANCE1.38
SpiritualityBALANCE1.38
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Experiment
CountryShare
United States23.4%
Italy6.2%
United Kingdom5.3%

See Experiment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Experiment have in United States?

Experiment has an estimated audience of 11,613,441 people in United States, concentrated in California and Texas.

What is the gender split and age of Experiment fans?

60.4% of Experiment fans are female, 39.6% are male, with an average age of 40.8 years.

Which brands do Experiment fans like most?

Experiment fans show strongest brand affinity for Lulu 黃路梓茵 (4.97×), 3D printing (2.6×), and Whataburger (1.68×) over the country average.

Where do Experiment fans live in United States?

Experiment fans in United States are most concentrated in California (reach 1,619,238), Texas (reach 1,207,178), and Florida (reach 1,001,488). These three regions account for the largest share of the active audience.

What other brands do Experiment fans also like?

Beyond Experiment itself, the audience over-indexes on 3D printing (2.6×), Whataburger (1.68×), Israel (1.68×), and Nationality (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Experiment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.