Rascasse Audience Intelligence

Experiment Audience in United States

A data profile of the people who buy, follow and care about Experiment in United States — modelled from more than twelve digital signal sources. Experiment has an estimated audience of 11,613,441 people in United States.

#2020among Topic in United States#307in Business & Career

The average Experiment fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Genetics, Non-alcoholic beverage, with strongest over-indexing on Chuck Norris (3.7× the country average).

Demographically, the Experiment audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Experiment fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Chuck Norris.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Experiment profile in United States.

Audience size
11.6M
in United States
Gender
60.4%♀
39.6% male
Age
40.8
average years
Country rank
#3080
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Experiment fans

60.4% are female, 39.6% are male, average age 40.8.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Experiment audience in United States
MetricValue
Female60.4%
Male39.6%
Average age40.8
Estimated audience size11,613,441
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Experiment audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Experiment audience comes from United States.

Worldwide audience distribution share by country for Experiment
CountryShare
United States23.3%
Italy6.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Experiment audience in United States is strongest.

Fig. 05

Top regions by affinity

Experiment fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.32×
02Mississippi~100K1.27×
03Georgia~400K1.20×
04Texas~1M1.18×
05North Carolina~400K1.14×
06California~1.5M1.11×
07Virginia~300K1.11×
08Arizona~300K1.10×
09Maryland~200K1.10×
10Alabama~200K1.10×
11Oklahoma~100K1.10×
12Arkansas~100K1.10×
13Missouri~200K1.07×
14Louisiana~200K1.07×
15Kansas~100K1.06×
16South Carolina~200K1.04×
17Florida~800K1.03×
18Nevada~100K1.03×
19Pennsylvania~400K1.02×
20Illinois~400K1.02×
21New Jersey~300K1.01×
22New Mexico~60K1.01×
23Tennessee~200K1.00×
24South Dakota~30K1.00×
25Alaska~20K1.00×
26Michigan~300K0.99×
27Ohio~300K0.98×
28Indiana~200K0.98×
29Oregon~100K0.98×
30Utah~100K0.98×
31Idaho~60K0.97×
32Hawaii~50K0.97×
33Kentucky~100K0.96×
34Iowa~90K0.95×
35Washington, District of Columbia~30K0.95×
36Delaware~30K0.94×
37New York~600K0.93×
38Wisconsin~200K0.93×
39North Dakota~20K0.93×
40West Virginia~50K0.92×
41Colorado~200K0.91×
42Nebraska~50K0.91×
43Minnesota~200K0.90×
44Montana~30K0.90×
45Connecticut~100K0.88×
46Maine~40K0.88×
47Massachusetts~200K0.86×
48Vermont~20K0.85×
49Rhode Island~30K0.84×
50New Hampshire~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Experiment, United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Experiment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Experiment audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV4.75×
02Chuck NorrisMovies & TV3.70×
03Non-alcoholic beverageFood & Beverages3.10×
04Web serverTechnology & Electronics3.08×
05Obsessed (2009 film)Movies & TV3.01×
06City BankBusiness & Career2.98×
07Britney SpearsMusic & Radio2.20×
08Microwave ovenHome & Garden2.12×
09GeneticsKids & Family2.10×
10Real propertyHome & Garden2.07×
11LibraryLiterature2.06×
12InnovationBusiness & Career1.96×
13Rail transportTravel & Leisure1.94×
14Charitable organizationPolitics & Society1.79×
15Subscription business modelShopping1.77×
16High schoolBusiness & Career1.73×
17Scooby-DooMovies & TV1.73×
18Online newspaperNews1.69×
19RadioTechnology & Electronics1.59×
20NostalgiaHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Experiment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Experiment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.87×
PatriotismCONSERVATISM1.62×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Experiment audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Experiment have in United States?

Experiment has an estimated audience of 11,613,441 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Experiment fans?

60.4% of Experiment fans are female, 39.6% are male, with an average age of 40.8 years.

03

Which brands do Experiment fans like most?

Experiment fans show strongest brand affinity for Chuck Norris (3.7×), Genetics (2.1×), and Non-alcoholic beverage (3.1×) over the country average.

04

Where do Experiment fans live in United States?

Experiment fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Experiment fans also like?

Beyond Experiment itself, the audience over-indexes on Genetics (2.1×), Non-alcoholic beverage (3.1×), Stitch! (4.75×), and Obsessed (2009 film) (3.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Experiment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Experiment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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