Rascasse Audience Intelligence

Facts Audience in Germany

A data profile of the people who buy, follow and care about Facts in Germany — modelled from more than twelve digital signal sources. Facts has an estimated audience of 2,194,309 people in Germany.

#1778among Topic in Germany#301in Business & Career

The average Facts fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Online newspaper, Breaking news, Fressnapf, with strongest over-indexing on Online newspaper (1.82× the country average).

Demographically, the Facts audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Facts fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Online newspaper.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facts profile in Germany.

Audience size
2.2M
in Germany
Gender
61.0%♀
39.0% male
Age
34.1
average years
Country rank
#3040
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facts fans

61.0% are female, 39.0% are male, average age 34.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Facts audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age34.1
Estimated audience size2,194,309
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Facts audience in Germany
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Facts audience comes from Germany.

Worldwide audience distribution share by country for Facts
CountryShare
United States35.5%
India8.4%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Facts fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.69×
02Berlin~100K1.23×
03Nordrhein-Westfalen~500K1.14×
04Bayern~400K1.13×
05Niedersachsen~200K1.10×
06Baden-Württemberg~300K1.07×
07Hamburg~50K1.04×
08Bremen~20K1.03×
09Schleswig-Holstein~80K0.97×
10Rheinland-Pfalz~100K0.94×
11Sachsen~100K0.92×
12Saarland~20K0.88×
13Brandenburg~60K0.84×
14Thüringen~50K0.84×
15Sachsen-Anhalt~50K0.82×
16Mecklenburg-Vorpommern~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Facts, Germany
0.80×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facts audience
#·InterestCategoryAffinity×
01Sports bettingGames2.70×
02Meghan MarkleFashion & Accessoires2.65×
03Sandra BullockMovies & TV2.54×
04Non-alcoholic beverageFood & Beverages2.51×
05Arnold SchwarzeneggerMovies & TV2.29×
06Ryan GoslingMovies & TV2.28×
07Internet celebrityInternet & Social Media2.23×
08CinemaxXMovies & TV2.09×
09Junge FreiheitNews2.00×
10Tom CruiseMovies & TV1.98×
11Tour de FranceSports1.91×
12FinchMusic & Radio1.88×
13Boris BeckerSports1.86×
14Online newspaperNews1.82×
15FressnapfShopping1.81×
16Paris Saint-GermainSports1.68×
17Public transportCars & Mobility1.64×
18Brad PittMovies & TV1.55×
19Breaking newsMovies & TV1.53×
20ProSiebenMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facts audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.46×
Convenience OrientationPREMIUM1.46×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facts audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.65×
Price SensitivityPREMIUM0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facts have in Germany?

Facts has an estimated audience of 2,194,309 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Facts fans?

61.0% of Facts fans are female, 39.0% are male, with an average age of 34.1 years.

03

Which brands do Facts fans like most?

Facts fans show strongest brand affinity for Online newspaper (1.82×), Breaking news (1.53×), and Fressnapf (1.81×) over the country average.

04

Where do Facts fans live in Germany?

Facts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Facts fans also like?

Beyond Facts itself, the audience over-indexes on Breaking news (1.53×), Fressnapf (1.81×), Tour de France (1.91×), and Junge Freiheit (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Facts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Facts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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