Rascasse Audience Intelligence

Fashion Nova Target Market in Germany

A data profile of the people who buy, follow and care about Fashion Nova in Germany — modelled from more than twelve digital signal sources. Fashion Nova has an estimated audience of 316,528 people in Germany.

#28among Fashion in Germany#2130among Brand in Germany#392in Shopping

The average Fashion Nova fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Water purification, C&A, with strongest over-indexing on Gina Tricot (8.32× the country average).

Demographically, the Fashion Nova audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashion Nova fan in Germany is more female, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Gina Tricot.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion Nova profile in Germany.

Audience size
317K
in Germany
Gender
64.0%♀
36.0% male
Age
33.6
average years
Country rank
#16662
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fashion Nova

64.0% are female, 36.0% are male, average age 33.6.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Fashion Nova audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age33.6
Estimated audience size316,528
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Fashion Nova audience in Germany
Age bracketShare%
16-1928%
20-2929%
30-3920%
40-4915%
50+8%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Fashion Nova audience comes from Germany.

Worldwide audience distribution share by country for Fashion Nova
CountryShare
United States79.3%
Canada3.3%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion Nova audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion Nova customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.43×
02Bremen~4K1.40×
03Hessen~30K1.37×
04Baden-Württemberg~60K1.32×
05Rheinland-Pfalz~20K1.30×
06Nordrhein-Westfalen~90K1.29×
07Berlin~20K1.23×
08Bayern~60K1.20×
09Niedersachsen~30K0.92×
10Schleswig-Holstein~10K0.91×
11Saarland~3K0.85×
12Brandenburg~7K0.69×
13Sachsen-Anhalt~5K0.57×
14Sachsen~9K0.56×
15Thüringen~4K0.56×
16Mecklenburg-Vorpommern~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Fashion Nova, Germany
0.56×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion Nova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion Nova audience
#·InterestCategoryAffinity×
01Water purificationFood & Beverages16.14×
02Gina TricotFashion & Accessoires8.32×
03OyshoFashion & Accessoires7.80×
04PandoraFashion & Accessoires5.04×
05MangoShopping4.94×
06Designer clothingFashion & Accessoires4.38×
07UniqloShopping4.30×
08C&AShopping4.27×
09Heidi KlumFashion & Accessoires4.26×
10PrimarkShopping3.82×
11BreuningerFashion & Accessoires3.77×
12About YouShopping3.56×
13ZaraShopping3.04×
14AirbnbTravel & Leisure2.99×
15H&MShopping2.91×
16Luxury goodsFashion & Accessoires2.91×
17HermèsFashion & Accessoires2.79×
18RossmannShopping2.78×
19IKEAHome & Garden2.13×
20Harry PotterMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion Nova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion Nova audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.39×
Luxury OrientationPREMIUM1.98×
Design AffinityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion Nova audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
PatriotismCONSERVATISM0.78×
Convenience OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fashion Nova's target market in Germany?

Fashion Nova's target market in Germany covers an estimated 316,528 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fashion Nova customers?

64.0% of the Fashion Nova audience are female, 36.0% are male, with an average age of 33.6 years.

03

Which brands do Fashion Nova fans like most?

Fashion Nova fans show strongest brand affinity for Gina Tricot (8.32×), Water purification (16.14×), and C&A (4.27×) over the country average.

04

Where do Fashion Nova fans live in Germany?

Fashion Nova fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion Nova fans also like?

Beyond Fashion Nova itself, the audience over-indexes on Water purification (16.14×), C&A (4.27×), Primark (3.82×), and H&M (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See Fashion Nova audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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