Fashion Nova Audience in Germany
Fashion Nova has an estimated audience of 321,397 people in Germany. 68.1% are female, 31.9% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, H&M, Primark, Oysho, Airbnb.
The average Fashion Nova fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, H&M, Primark, with strongest over-indexing on Gina Tricot (7.79× the country average). Demographically, the Fashion Nova audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Fashion Nova fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 33.8 |
| Estimated audience size | 321,397 |
Audience persona
The typical Fashion Nova fan in Germany is more female, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,698 | 1.33× |
| Bayern | 62,980 | 1.22× |
| Baden-Württemberg | 58,731 | 1.34× |
| Hessen | 34,194 | 1.4× |
| Niedersachsen | 29,082 | 0.93× |
| Rheinland-Pfalz | 20,538 | 1.28× |
| Berlin | 18,356 | 1.28× |
| Hamburg | 10,640 | 1.46× |
| Schleswig-Holstein | 10,175 | 0.88× |
| Sachsen | 8,785 | 0.56× |
| Brandenburg | 6,746 | 0.68× |
| Sachsen-Anhalt | 4,308 | 0.52× |
| Thüringen | 4,019 | 0.49× |
| Bremen | 3,758 | 1.37× |
| Saarland | 3,166 | 0.8× |
| Mecklenburg-Vorpommern | 2,886 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 7.79× | Fashion & Accessoires |
| H&M | 2.77× | Shopping |
| Primark | 3.35× | Shopping |
| Oysho | 7.28× | Fashion & Accessoires |
| Airbnb | 2.72× | Travel & Leisure |
| C&A | 3.37× | Shopping |
| Breuninger | 3.38× | Fashion & Accessoires |
| Rossmann | 2.57× | Shopping |
| Spiegel Online | 2.19× | News |
| TikTok | 1.84× | Internet & Social Media |
| Drop shipping | 2.71× | Shopping |
| Do it yourself (DIY) | 1.93× | Home & Garden |
| Water purification | 10.02× | Food & Beverages |
| Hermès | 2.31× | Fashion & Accessoires |
| Heidi Klum | 3.45× | Fashion & Accessoires |
| Designer clothing | 3.41× | Fashion & Accessoires |
| Missguided | 13.14× | Fashion & Accessoires |
| IKEA | 1.71× | Home & Garden |
| Urban Outfitters | 3.98× | Shopping |
| Uniqlo | 2.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.91 |
| Creativity | OPEN | 1.58 |
| Individualism | JOY | 1.56 |
| Luxury Orientation | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.33 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.0% |
| Canada | 3.4% |
| United Kingdom | 2.2% |
See Fashion Nova audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Fashion Nova have in Germany?
Fashion Nova has an estimated audience of 321,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion Nova fans?
68.1% of Fashion Nova fans are female, 31.9% are male, with an average age of 33.8 years.
Which brands do Fashion Nova fans like most?
Fashion Nova fans show strongest brand affinity for Gina Tricot (7.79×), H&M (2.77×), and Primark (3.35×) over the country average.
Where do Fashion Nova fans live in Germany?
Fashion Nova fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,698), Bayern (reach 62,980), and Baden-Württemberg (reach 58,731). These three regions account for the largest share of the active audience.
What other brands do Fashion Nova fans also like?
Beyond Fashion Nova itself, the audience over-indexes on H&M (2.77×), Primark (3.35×), Oysho (7.28×), and Airbnb (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion Nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.