Rascasse Audience Intelligence

Fauna Audience in Germany

A data profile of the people who buy, follow and care about Fauna in Germany — modelled from more than twelve digital signal sources. Fauna has an estimated audience of 2,048,195 people in Germany.

#1902among Topic in Germany#262in Travel & Leisure

The average Fauna fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Tagesschau, Kronen Zeitung, with strongest over-indexing on Müller (company) (2.87× the country average).

Demographically, the Fauna audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fauna fan in Germany is more female, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Müller (company).

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fauna profile in Germany.

Audience size
2M
in Germany
Gender
69.3%♀
30.7% male
Age
44.8
average years
Country rank
#3285
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fauna fans

69.3% are female, 30.7% are male, average age 44.8.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Fauna audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age44.8
Estimated audience size2,048,195
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Fauna audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3922%
40-4929%
50+28%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Fauna audience comes from Germany.

Worldwide audience distribution share by country for Fauna
CountryShare
United States16.3%
Germany10.6%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fauna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fauna fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.20×
02Schleswig-Holstein~80K1.14×
03Niedersachsen~200K1.06×
04Sachsen~100K1.06×
05Mecklenburg-Vorpommern~40K1.04×
06Berlin~90K1.02×
07Sachsen-Anhalt~50K1.01×
08Rheinland-Pfalz~100K0.99×
09Thüringen~50K0.99×
10Hessen~200K0.97×
11Hamburg~50K0.97×
12Brandenburg~60K0.96×
13Bayern~300K0.95×
14Baden-Württemberg~300K0.95×
15Saarland~20K0.90×
16Bremen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Fauna, Germany
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fauna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fauna audience
#·InterestCategoryAffinity×
01Kronen ZeitungNews9.21×
02Kate BushMusic & Radio9.21×
03David GilmourMusic & Radio6.91×
04EurodanceMusic & Radio6.24×
05Dieter BohlenMusic & Radio4.23×
06Western UnionBusiness & Career4.13×
07Wetter.comHome & Garden3.14×
08SatireLiterature3.12×
09Müller (company)Food & Beverages2.87×
10Veterinary medicineBusiness & Career2.80×
11FocusNews2.71×
12VolunteeringPolitics & Society2.66×
13Eintracht FrankfurtSports2.56×
14Roland KaiserMusic & Radio2.50×
15TagesschauMovies & TV2.37×
16PoliticsPolitics & Society1.85×
17Google MapsInternet & Social Media1.75×
18KauflandShopping1.72×
19Netto Marken-DiscountShopping1.61×
20PetsPets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fauna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fauna audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
Need for SecurityCONSERVATISM1.50×
Pet OwnershipJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fauna audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
Luxury OrientationPREMIUM0.72×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fauna have in Germany?

Fauna has an estimated audience of 2,048,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fauna fans?

69.3% of Fauna fans are female, 30.7% are male, with an average age of 44.8 years.

03

Which brands do Fauna fans like most?

Fauna fans show strongest brand affinity for Müller (company) (2.87×), Tagesschau (2.37×), and Kronen Zeitung (9.21×) over the country average.

04

Where do Fauna fans live in Germany?

Fauna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fauna fans also like?

Beyond Fauna itself, the audience over-indexes on Tagesschau (2.37×), Kronen Zeitung (9.21×), Western Union (4.13×), and Eurodance (6.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Fauna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →