Fauna Audience in Germany
Fauna has an estimated audience of 2,048,195 people in Germany. 69.3% are female, 30.7% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Goes, Esra Erol, Collectable, The Hollies (Official).
The average Fauna fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Goes, Esra Erol, with strongest over-indexing on Israel (3.43× the country average). Demographically, the Fauna audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Fauna fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 44.8 |
| Estimated audience size | 2,048,195 |
Audience persona
The typical Fauna fan in Germany is more female, around 44.8 years old, with strong Pet Ownership tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,075 | 1.23× |
| Bayern | 309,472 | 0.94× |
| Baden-Württemberg | 266,186 | 0.95× |
| Niedersachsen | 212,653 | 1.07× |
| Hessen | 156,253 | 1× |
| Sachsen | 107,940 | 1.07× |
| Rheinland-Pfalz | 102,898 | 1× |
| Berlin | 96,987 | 1.06× |
| Schleswig-Holstein | 88,618 | 1.2× |
| Brandenburg | 59,672 | 0.94× |
| Sachsen-Anhalt | 51,386 | 0.97× |
| Thüringen | 50,296 | 0.96× |
| Hamburg | 46,071 | 1× |
| Mecklenburg-Vorpommern | 40,071 | 1.02× |
| Saarland | 19,982 | 0.79× |
| Bremen | 13,714 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.43× | Travel & Leisure |
| Goes | 1.63× | Travel & Leisure |
| Esra Erol | 7.78× | Movies & TV |
| Collectable | 2.14× | Kids & Family |
| The Hollies (Official) | 8.7× | Music & Radio |
| Loincloth | 3.29× | Fashion & Accessoires |
| Emperor Entertainment Group | 3.75× | Business & Career |
| Jack White | 1.75× | Movies & TV |
| Time (magazine) | 1.72× | News |
| Home Delivery | 2.17× | Food & Beverages |
| Snow White (Fables) | 1.77× | Literature |
| Zagreb | 2.83× | Travel & Leisure |
| Horb am Neckar | 5.55× | Travel & Leisure |
| The Journey (1959 film) | 9.21× | Movies & TV |
| Stucco | 1.61× | Home & Garden |
| Neon Genesis Evangelion (manga) | 4.04× | Literature |
| JibJab | 7.34× | Internet & Social Media |
| Volvo V60 | 2.34× | Cars & Mobility |
| Samanyolu Haber | 2.09× | Movies & TV |
| Roaming | 1.78× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Community Orientation | OPEN | 1.51 |
| Tradition | CONSERVATISM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Patriotism | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Germany | 10.6% |
| Italy | 7.2% |
See Fauna audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fauna have in Germany?
Fauna has an estimated audience of 2,048,195 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fauna fans?
69.3% of Fauna fans are female, 30.7% are male, with an average age of 44.8 years.
Which brands do Fauna fans like most?
Fauna fans show strongest brand affinity for Israel (3.43×), Goes (1.63×), and Esra Erol (7.78×) over the country average.
Where do Fauna fans live in Germany?
Fauna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,075), Bayern (reach 309,472), and Baden-Württemberg (reach 266,186). These three regions account for the largest share of the active audience.
What other brands do Fauna fans also like?
Beyond Fauna itself, the audience over-indexes on Goes (1.63×), Esra Erol (7.78×), Collectable (2.14×), and The Hollies (Official) (8.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.