Rascasse Audience Intelligence

Fauna Audience in United States

A data profile of the people who buy, follow and care about Fauna in United States — modelled from more than twelve digital signal sources. Fauna has an estimated audience of 3,163,677 people in United States.

#4963among Topic in United States#793in Travel & Leisure

The average Fauna fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Web server, Non-alcoholic beverage, Berlin Wall, with strongest over-indexing on Web server (5.11× the country average).

Demographically, the Fauna audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fauna fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fauna profile in United States.

Audience size
3.2M
in United States
Gender
52.3%♀
47.7% male
Age
42.3
average years
Country rank
#9846
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fauna fans

52.3% are female, 47.7% are male, average age 42.3.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Fauna audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.3
Estimated audience size3,163,677
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Fauna audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Fauna audience comes from United States.

Worldwide audience distribution share by country for Fauna
CountryShare
United States16.3%
Germany10.6%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fauna audience in United States is strongest.

Fig. 05

Top regions by affinity

Fauna fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.11×
02Hawaii~20K1.47×
03California~500K1.30×
04Oregon~40K1.17×
05Alaska~8K1.17×
06Washington~70K1.14×
07Oklahoma~40K1.11×
08Vermont~6K1.07×
09Louisiana~40K1.04×
10Maine~10K1.04×
11Virginia~80K1.02×
12Massachusetts~60K1.02×
13Mississippi~30K1.02×
14New Hampshire~10K1.02×
15Florida~200K1.01×
16Connecticut~30K1.01×
17Arizona~60K1.00×
18Texas~300K0.99×
19Minnesota~40K0.98×
20Washington, District of Columbia~9K0.98×
21Indiana~60K0.97×
22Colorado~50K0.97×
23Utah~30K0.97×
24Rhode Island~10K0.97×
25Montana~9K0.97×
26South Dakota~7K0.97×
27Maryland~50K0.96×
28Idaho~20K0.96×
29West Virginia~10K0.95×
30North Carolina~90K0.94×
31Missouri~50K0.94×
32New Mexico~10K0.94×
33Georgia~90K0.93×
34Kentucky~40K0.93×
35Nebraska~10K0.93×
36New Jersey~70K0.92×
37South Carolina~40K0.92×
38Kansas~20K0.92×
39North Dakota~6K0.92×
40Wisconsin~40K0.91×
41Iowa~20K0.91×
42Pennsylvania~100K0.90×
43Nevada~30K0.90×
44Delaware~8K0.90×
45Alabama~40K0.89×
46Michigan~70K0.88×
47Illinois~90K0.87×
48Tennessee~60K0.87×
49Ohio~80K0.86×
50Arkansas~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Fauna, United States
0.86×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fauna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fauna audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure7.12×
02Web serverTechnology & Electronics5.11×
03ImprovisationMusic & Radio4.21×
04Non-alcoholic beverageFood & Beverages4.05×
05Tom HardyMovies & TV4.01×
06Mineral waterFood & Beverages3.06×
07FanaticsFashion & Accessoires2.89×
08CappuccinoFood & Beverages2.70×
09Rail transportTravel & Leisure2.60×
10Detroit TigersSports2.55×
11Britney SpearsMusic & Radio2.51×
12Microwave ovenHome & Garden2.26×
13Real propertyHome & Garden1.96×
14InnovationBusiness & Career1.94×
15Subscription business modelShopping1.92×
16RadioTechnology & Electronics1.86×
17GeneticsKids & Family1.81×
18Charitable organizationPolitics & Society1.79×
19Hardware storeHome & Garden1.71×
20United Parcel ServiceBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fauna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fauna audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Community OrientationOPEN1.88×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fauna audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.68×
Luxury OrientationPREMIUM0.72×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fauna have in United States?

Fauna has an estimated audience of 3,163,677 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fauna fans?

52.3% of Fauna fans are female, 47.7% are male, with an average age of 42.3 years.

03

Which brands do Fauna fans like most?

Fauna fans show strongest brand affinity for Web server (5.11×), Non-alcoholic beverage (4.05×), and Berlin Wall (7.12×) over the country average.

04

Where do Fauna fans live in United States?

Fauna fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fauna fans also like?

Beyond Fauna itself, the audience over-indexes on Non-alcoholic beverage (4.05×), Berlin Wall (7.12×), Britney Spears (2.51×), and Detroit Tigers (2.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Fauna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fauna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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