Föhr Audience in Germany
Föhr has an estimated audience of 398,687 people in Germany. 55.7% are female, 44.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Schleswig-Holstein, Niedersachsen. Top brand affinities: GOSCH Sylt, Holstein Kiel, Obi (store), Spiegel Online, Helene Fischer.
The average Föhr fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Schleswig-Holstein, Niedersachsen. Top brand affinities include GOSCH Sylt, Holstein Kiel, Obi (store), with strongest over-indexing on GOSCH Sylt (28.85× the country average). Demographically, the Föhr audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Föhr fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.8 |
| Estimated audience size | 398,687 |
Audience persona
The typical Föhr fan in Germany is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for GOSCH Sylt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,841 | 1.06× |
| Schleswig-Holstein | 65,102 | 4.55× |
| Niedersachsen | 57,869 | 1.49× |
| Baden-Württemberg | 36,323 | 0.67× |
| Bayern | 34,845 | 0.54× |
| Hessen | 25,605 | 0.84× |
| Hamburg | 17,681 | 1.96× |
| Rheinland-Pfalz | 13,582 | 0.68× |
| Berlin | 9,401 | 0.53× |
| Brandenburg | 5,914 | 0.48× |
| Sachsen | 5,024 | 0.26× |
| Mecklenburg-Vorpommern | 4,655 | 0.61× |
| Thüringen | 4,315 | 0.42× |
| Sachsen-Anhalt | 4,014 | 0.39× |
| Bremen | 3,555 | 1.04× |
| Saarland | 2,285 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GOSCH Sylt | 28.85× | Food & Beverages |
| Holstein Kiel | 4.72× | Sports |
| Obi (store) | 1.76× | Shopping |
| Spiegel Online | 1.65× | News |
| Helene Fischer | 2.19× | Music & Radio |
| Nordsee | 3.78× | Food & Beverages |
| Mary Roos | 5.28× | Music & Radio |
| Hamburger SV | 2.28× | Sports |
| SV Werder Bremen | 1.62× | Sports |
| Schlager music | 2.07× | Music & Radio |
| Aral AG | 1.59× | Cars & Mobility |
| Garden centre | 2.46× | Home & Garden |
| Tchibo | 1.97× | Shopping |
| Let's Dance (German TV series) | 1.9× | Movies & TV |
| Thomas Gottschalk | 2.06× | Movies & TV |
| Reinhard Mey | 3.23× | Music & Radio |
| Markus Lanz | 2.05× | Movies & TV |
| Thermomix | 2.33× | Home & Garden |
| Hardware store | 1.84× | Home & Garden |
| Hannover 96 | 2.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.89 |
| Community Orientation | OPEN | 1.51 |
| DIY Mentality | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.26 |
| Family Orientation | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.9% |
| Switzerland | 5.5% |
| Austria | 4.1% |
See Föhr audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Föhr have in Germany?
Föhr has an estimated audience of 398,687 people in Germany, concentrated in Nordrhein-Westfalen and Schleswig-Holstein.
What is the gender split and age of Föhr fans?
55.7% of Föhr fans are female, 44.3% are male, with an average age of 43.8 years.
Which brands do Föhr fans like most?
Föhr fans show strongest brand affinity for GOSCH Sylt (28.85×), Holstein Kiel (4.72×), and Obi (store) (1.76×) over the country average.
Where do Föhr fans live in Germany?
Föhr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,841), Schleswig-Holstein (reach 65,102), and Niedersachsen (reach 57,869). These three regions account for the largest share of the active audience.
What other brands do Föhr fans also like?
Beyond Föhr itself, the audience over-indexes on Holstein Kiel (4.72×), Obi (store) (1.76×), Spiegel Online (1.65×), and Helene Fischer (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Föhr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.