Foodspring Target Market in Germany
A data profile of the people who buy, follow and care about Foodspring in Germany — modelled from more than twelve digital signal sources. Foodspring has an estimated audience of 134,888 people in Germany.
The average Foodspring fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Energy bar, Female bodybuilding, Nature, with strongest over-indexing on Energy bar (5.79× the country average).
Demographically, the Foodspring audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Foodspring fan in Germany is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Energy bar.
At a glance
The key figures that characterise the Foodspring profile in Germany.
Search interest · 12-month trend
Customer demographics of Foodspring
51.6% are female, 48.4% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.7 |
| Estimated audience size | 134,888 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
Geography
Where the Foodspring audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.46× | |
| 02 | Bayern | ~60K | 1.41× | |
| 03 | Baden-Württemberg | ~40K | 1.25× | |
| 04 | Hamburg | ~7K | 1.19× | |
| 05 | Hessen | ~20K | 1.16× | |
| 06 | Saarland | ~3K | 1.02× | |
| 07 | Nordrhein-Westfalen | ~60K | 1.01× | |
| 08 | Niedersachsen | ~20K | 1.01× | |
| 09 | Schleswig-Holstein | ~9K | 0.96× | |
| 10 | Rheinland-Pfalz | ~10K | 0.95× | |
| 11 | Brandenburg | ~7K | 0.93× | |
| 12 | Sachsen | ~10K | 0.88× | |
| 13 | Bremen | ~2K | 0.86× | |
| 14 | Thüringen | ~5K | 0.83× | |
| 15 | Sachsen-Anhalt | ~5K | 0.70× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Foodspring audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports nutrition | Food & Beverages | 6.73× | ||
| 02 | Energy bar | Food & Beverages | 5.79× | ||
| 03 | Mikaela Shiffrin | Sports | 4.37× | ||
| 04 | Smoothie | Food & Beverages | 3.79× | ||
| 05 | Adriana Lima | Fashion & Accessoires | 3.66× | ||
| 06 | Female bodybuilding | Sports | 3.63× | ||
| 07 | Otto Waalkes | Movies & TV | 3.50× | ||
| 08 | Chocolate brownie | Food & Beverages | 3.20× | ||
| 09 | Aerobics | Sports | 2.90× | ||
| 10 | Fitness and figure competition | Sports | 2.75× | ||
| 11 | Subscription business model | Shopping | 2.74× | ||
| 12 | Robert Redford | Movies & TV | 2.22× | ||
| 13 | Tour de France | Sports | 2.19× | ||
| 14 | French Bulldog | Pets & Animals | 1.79× | ||
| 15 | Beagle | Pets & Animals | 1.78× | ||
| 16 | Siberian Husky | Pets & Animals | 1.77× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.71× | ||
| 18 | Esso | Cars & Mobility | 1.70× | ||
| 19 | Hugendubel | Shopping | 1.55× | ||
| 20 | Nature | Home & Garden | 1.54× |
Personality of the Foodspring audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.39× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.93× | |
| Creativity | OPEN | 1.00× |
Frequently asked questions
Who is Foodspring's target market in Germany?
Foodspring's target market in Germany covers an estimated 134,888 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Foodspring customers?
51.6% of the Foodspring audience are female, 48.4% are male, with an average age of 36.7 years.
Which brands do Foodspring fans like most?
Foodspring fans show strongest brand affinity for Energy bar (5.79×), Female bodybuilding (3.63×), and Nature (1.54×) over the country average.
Where do Foodspring fans live in Germany?
Foodspring fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Foodspring fans also like?
Beyond Foodspring itself, the audience over-indexes on Female bodybuilding (3.63×), Nature (1.54×), Sports nutrition (6.73×), and Aerobics (2.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Nutrition audiences in Germany
- More Nutrition (13,717,377)
- ESN (9,177,778)
- Sunday Natural (8,521,990)
- Supernaturals (4,420,480)
- Natural Elements (822,716)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.