Foodspring Audience in Germany
Foodspring has an estimated audience of 287,376 people in Germany. 59.6% are female, 40.4% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Energy bar, Western Union, Transfermarkt, Pokémon.
The average Foodspring fan in Germany is 40.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Energy bar, Western Union, with strongest over-indexing on Tagesschau (1.63× the country average). Demographically, the Foodspring audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Nutrition
Demographics of Foodspring fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.4 |
| Estimated audience size | 287,376 |
Audience persona
The typical Foodspring fan in Germany is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 67,359 | 1.46× |
| Nordrhein-Westfalen | 65,527 | 1.04× |
| Baden-Württemberg | 50,045 | 1.28× |
| Niedersachsen | 28,589 | 1.02× |
| Hessen | 25,918 | 1.18× |
| Berlin | 19,566 | 1.52× |
| Rheinland-Pfalz | 13,591 | 0.94× |
| Sachsen | 12,313 | 0.87× |
| Schleswig-Holstein | 9,890 | 0.96× |
| Brandenburg | 8,206 | 0.92× |
| Hamburg | 7,690 | 1.18× |
| Thüringen | 5,764 | 0.79× |
| Sachsen-Anhalt | 4,817 | 0.65× |
| Saarland | 3,469 | 0.98× |
| Mecklenburg-Vorpommern | 2,156 | 0.39× |
| Bremen | 1,971 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.63× | Movies & TV |
| Energy bar | 4.18× | Food & Beverages |
| Western Union | 2.64× | Business & Career |
| Transfermarkt | 1.73× | Sports |
| Pokémon | 2.5× | Games |
| Self care | 1.93× | Health |
| Satire | 2.44× | Literature |
| Vacations | 1.56× | Travel & Leisure |
| House music | 1.55× | Music & Radio |
| Hygiene | 1.76× | Beauty & Wellness |
| Drop shipping | 1.62× | Shopping |
| Aerobics | 2.34× | Sports |
| Catering | 2.4× | Food & Beverages |
| Alpine skiing | 1.71× | Sports |
| Chihuahua (dog) | 1.87× | Pets & Animals |
| Local food | 1.62× | Food & Beverages |
| Smoothie | 3.21× | Food & Beverages |
| Musical instrument | 1.57× | Music & Radio |
| Natural foods | 2.11× | Food & Beverages |
| ICloud | 2.33× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52 |
| Sports Activity | POWER | 1.5 |
| Sustainability | BALANCE | 1.36 |
| Indulgence | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.21 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 36.0% |
| Germany | 30.0% |
| France | 9.6% |
See Foodspring audiences in other countries
More Nutrition audiences in Germany
- More Nutrition (10,978,995)
- ESN (8,959,482)
- Sunday Natural (5,053,043)
- Supernaturals (4,541,868)
- Natural Elements (753,914)
Frequently asked questions
How many fans does Foodspring have in Germany?
Foodspring has an estimated audience of 287,376 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Foodspring fans?
59.6% of Foodspring fans are female, 40.4% are male, with an average age of 40.4 years.
Which brands do Foodspring fans like most?
Foodspring fans show strongest brand affinity for Tagesschau (1.63×), Energy bar (4.18×), and Western Union (2.64×) over the country average.
Where do Foodspring fans live in Germany?
Foodspring fans in Germany are most concentrated in Bayern (reach 67,359), Nordrhein-Westfalen (reach 65,527), and Baden-Württemberg (reach 50,045). These three regions account for the largest share of the active audience.
What other brands do Foodspring fans also like?
Beyond Foodspring itself, the audience over-indexes on Energy bar (4.18×), Western Union (2.64×), Transfermarkt (1.73×), and Pokémon (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foodspring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.