Ford Puma Audience in Germany
Ford Puma has an estimated audience of 943,638 people in Germany. 27.9% are female, 72.1% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red Bull Records, SUVs, Ford Motor Company, Hyundai, Hygiene.
The average Ford Puma fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red Bull Records, SUVs, Ford Motor Company, with strongest over-indexing on Red Bull Records (10.77× the country average). Demographically, the Ford Puma audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Puma fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 40.6 |
| Estimated audience size | 943,638 |
Audience persona
The typical Ford Puma fan in Germany is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 306,513 | 1.49× |
| Bayern | 167,447 | 1.11× |
| Baden-Württemberg | 154,224 | 1.21× |
| Niedersachsen | 96,521 | 1.06× |
| Hessen | 85,715 | 1.2× |
| Rheinland-Pfalz | 53,318 | 1.14× |
| Sachsen | 36,842 | 0.8× |
| Schleswig-Holstein | 34,130 | 1.01× |
| Berlin | 30,198 | 0.72× |
| Hamburg | 23,343 | 1.1× |
| Brandenburg | 21,448 | 0.74× |
| Sachsen-Anhalt | 18,358 | 0.76× |
| Saarland | 16,624 | 1.44× |
| Thüringen | 16,301 | 0.68× |
| Mecklenburg-Vorpommern | 14,247 | 0.8× |
| Bremen | 5,907 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 10.77× | Music & Radio |
| SUVs | 2.51× | Cars & Mobility |
| Ford Motor Company | 3.37× | Cars & Mobility |
| Hyundai | 3.05× | Cars & Mobility |
| Hygiene | 2.5× | Beauty & Wellness |
| Used car | 2.27× | Cars & Mobility |
| Škoda Auto | 2.26× | Cars & Mobility |
| AutoScout24 | 1.76× | Cars & Mobility |
| North Rhine-Westphalia | 1.9× | Travel & Leisure |
| Transfermarkt | 1.99× | Sports |
| Porsche | 2.17× | Cars & Mobility |
| Volkswagen | 1.83× | Cars & Mobility |
| Bedroom furniture | 2.99× | Home & Garden |
| Vintage car | 3.54× | Cars & Mobility |
| Hundeurlaub | 5.14× | Pets & Animals |
| Car dealership | 2.39× | Cars & Mobility |
| Street photography | 2.38× | Technology & Electronics |
| Aluminium | 3.04× | Home & Garden |
| Ariana Grande | 3.11× | Music & Radio |
| Hatchback | 2.36× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
| Indulgence | JOY | 1.1 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.4% |
| United Kingdom | 14.8% |
| France | 11.5% |
See Ford Puma audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Puma have in Germany?
Ford Puma has an estimated audience of 943,638 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Puma fans?
27.9% of Ford Puma fans are female, 72.1% are male, with an average age of 40.6 years.
Which brands do Ford Puma fans like most?
Ford Puma fans show strongest brand affinity for Red Bull Records (10.77×), SUVs (2.51×), and Ford Motor Company (3.37×) over the country average.
Where do Ford Puma fans live in Germany?
Ford Puma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 306,513), Bayern (reach 167,447), and Baden-Württemberg (reach 154,224). These three regions account for the largest share of the active audience.
What other brands do Ford Puma fans also like?
Beyond Ford Puma itself, the audience over-indexes on SUVs (2.51×), Ford Motor Company (3.37×), Hyundai (3.05×), and Hygiene (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.