Forum Wetzlar Audience in Germany
Forum Wetzlar has an estimated audience of 372,244 people in Germany. 75.6% are female, 24.4% are male, average age 39.3. Top regions: Hessen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Škoda Kodiaq.
The average Forum Wetzlar fan in Germany is 39.3 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.65× the country average). Demographically, the Forum Wetzlar audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Forum Wetzlar fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 39.3 |
| Estimated audience size | 372,244 |
Audience persona
The typical Forum Wetzlar fan in Germany is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 279,184 | 12.35× |
| Nordrhein-Westfalen | 30,110 | 0.37× |
| Rheinland-Pfalz | 17,671 | 0.95× |
| Baden-Württemberg | 11,330 | 0.22× |
| Thüringen | 8,647 | 0.91× |
| Bayern | 8,004 | 0.13× |
| Niedersachsen | 4,446 | 0.12× |
| Berlin | 2,407 | 0.14× |
| Hamburg | 1,832 | 0.22× |
| Sachsen | 1,650 | 0.09× |
| Schleswig-Holstein | 1,179 | 0.09× |
| Brandenburg | 634 | 0.05× |
| Sachsen-Anhalt | 495 | 0.05× |
| Mecklenburg-Vorpommern | 477 | 0.07× |
| Saarland | 433 | 0.09× |
| Bremen | 425 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.65× | Shopping |
| Gil Ofarim | 2.12× | Music & Radio |
| Home Office | 1.76× | Business & Career |
| Stradivarius | 1.65× | Shopping |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Corfu (regional unit) | 2.08× | Travel & Leisure |
| Keeper (password manager) | 2.75× | Technology & Electronics |
| Bank account | 1.86× | Business & Career |
| Home Delivery | 1.71× | Food & Beverages |
| The Hunt (2012 film) | 2.53× | Movies & TV |
| Staycation | 2× | Home & Garden |
| Cachorro | 1.8× | Pets & Animals |
| Picnic | 1.85× | Kids & Family |
| Ipekyol | 1.95× | Shopping |
| Volvo V60 | 2.07× | Cars & Mobility |
| Hawesko | 1.62× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.08× | Music & Radio |
| Chalkidiki | 1.78× | Travel & Leisure |
| Theocracy | 4.33× | Music & Radio |
| Jersey (fabric) | 2.08× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.26 |
| Creativity | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
| Design Affinity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| China | 0.2% |
| Netherlands | 0.1% |
See Forum Wetzlar audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Forum Wetzlar have in Germany?
Forum Wetzlar has an estimated audience of 372,244 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Forum Wetzlar fans?
75.6% of Forum Wetzlar fans are female, 24.4% are male, with an average age of 39.3 years.
Which brands do Forum Wetzlar fans like most?
Forum Wetzlar fans show strongest brand affinity for Rossmann (1.65×), Gil Ofarim (2.12×), and Home Office (1.76×) over the country average.
Where do Forum Wetzlar fans live in Germany?
Forum Wetzlar fans in Germany are most concentrated in Hessen (reach 279,184), Nordrhein-Westfalen (reach 30,110), and Rheinland-Pfalz (reach 17,671). These three regions account for the largest share of the active audience.
What other brands do Forum Wetzlar fans also like?
Beyond Forum Wetzlar itself, the audience over-indexes on Gil Ofarim (2.12×), Home Office (1.76×), Stradivarius (1.65×), and Škoda Kodiaq (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Forum Wetzlar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.