Rascasse Audience Intelligence

Fragaria Audience in Germany

A data profile of the people who buy, follow and care about Fragaria in Germany — modelled from more than twelve digital signal sources. Fragaria has an estimated audience of 283,813 people in Germany.

#19among Vegetable in Germany#6353among Topic in Germany#876in Food & Beverages

The average Fragaria fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Non-alcoholic beverage, Garden centre, with strongest over-indexing on Ryanair (2.09× the country average).

Demographically, the Fragaria audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fragaria fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fragaria profile in Germany.

Audience size
284K
in Germany
Gender
66.0%♀
34.0% male
Age
39.0
average years
Country rank
#18056
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fragaria fans

66.0% are female, 34.0% are male, average age 39.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Fragaria audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age39.0
Estimated audience size283,813
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Fragaria audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3919%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Fragaria audience comes from Germany.

Worldwide audience distribution share by country for Fragaria
CountryShare
United States32.5%
Mexico27.1%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fragaria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fragaria fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.24×
02Sachsen~20K1.21×
03Thüringen~9K1.19×
04Mecklenburg-Vorpommern~6K1.16×
05Brandenburg~10K1.15×
06Bremen~2K1.01×
07Saarland~3K0.98×
08Niedersachsen~30K0.94×
09Berlin~10K0.94×
10Schleswig-Holstein~10K0.94×
11Hamburg~6K0.92×
12Rheinland-Pfalz~10K0.89×
13Hessen~20K0.85×
14Bayern~40K0.80×
15Baden-Württemberg~30K0.79×
16Nordrhein-Westfalen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Fragaria, Germany
0.76×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fragaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fragaria audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages4.80×
02FIS Alpine Ski World CupSports4.05×
03Sports bettingGames3.02×
04Garden centreHome & Garden2.41×
05RyanairTravel & Leisure2.09×
06Tour de FranceSports2.05×
07QVCMovies & TV2.03×
08ThermomixHome & Garden1.97×
09BakeryFood & Beverages1.95×
10EspressoFood & Beverages1.89×
11Heidi KlumFashion & Accessoires1.89×
12FlixBusCars & Mobility1.72×
13PrimarkShopping1.71×
14Organic farmingFood & Beverages1.68×
15EtsyFashion & Accessoires1.60×
16Schlager musicMusic & Radio1.58×
17Alpine skiingSports1.58×
18Home AppliancesHome & Garden1.56×
19TK MaxxShopping1.55×
20GrillingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fragaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fragaria audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Convenience OrientationPREMIUM1.68×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fragaria audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.67×
Early Adopter MentalityPOWER0.67×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fragaria have in Germany?

Fragaria has an estimated audience of 283,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fragaria fans?

66.0% of Fragaria fans are female, 34.0% are male, with an average age of 39.0 years.

03

Which brands do Fragaria fans like most?

Fragaria fans show strongest brand affinity for Ryanair (2.09×), Non-alcoholic beverage (4.8×), and Garden centre (2.41×) over the country average.

04

Where do Fragaria fans live in Germany?

Fragaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fragaria fans also like?

Beyond Fragaria itself, the audience over-indexes on Non-alcoholic beverage (4.8×), Garden centre (2.41×), TK Maxx (1.55×), and QVC (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Fragaria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fragaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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