Fragaria Audience in Germany
Fragaria has an estimated audience of 283,813 people in Germany. 66.0% are female, 34.0% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Ryanair, Primark, Bonprix, QVC, Garden centre.
The average Fragaria fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Ryanair, Primark, Bonprix, with strongest over-indexing on Ryanair (1.62× the country average). Demographically, the Fragaria audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Vegetable
Demographics of Fragaria fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 39.0 |
| Estimated audience size | 283,813 |
Audience persona
The typical Fragaria fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 44,558 | 0.72× |
| Bayern | 31,663 | 0.69× |
| Niedersachsen | 27,182 | 0.99× |
| Baden-Württemberg | 25,739 | 0.66× |
| Sachsen | 16,809 | 1.21× |
| Hessen | 14,688 | 0.68× |
| Berlin | 12,266 | 0.97× |
| Sachsen-Anhalt | 10,096 | 1.37× |
| Rheinland-Pfalz | 9,659 | 0.68× |
| Thüringen | 9,653 | 1.33× |
| Brandenburg | 8,689 | 0.99× |
| Schleswig-Holstein | 8,273 | 0.81× |
| Mecklenburg-Vorpommern | 7,611 | 1.4× |
| Hamburg | 5,638 | 0.88× |
| Saarland | 3,783 | 1.09× |
| Bremen | 3,712 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 1.62× | Travel & Leisure |
| Primark | 1.72× | Shopping |
| Bonprix | 1.78× | Shopping |
| QVC | 1.93× | Movies & TV |
| Garden centre | 1.96× | Home & Garden |
| CC cream | 4.33× | Beauty & Wellness |
| FIS Alpine Ski World Cup | 3.35× | Sports |
| Thermomix | 1.89× | Home & Garden |
| Organic farming | 1.51× | Food & Beverages |
| Etsy | 1.51× | Fashion & Accessoires |
| Bakery | 1.66× | Food & Beverages |
| Heidi Klum | 1.71× | Fashion & Accessoires |
| Fast casual restaurants | 2.02× | Food & Beverages |
| Taylor Swift | 1.59× | Music & Radio |
| Eyelash extensions | 1.96× | Beauty & Wellness |
| Kitchenware | 1.51× | Home & Garden |
| Low-carbohydrate diet | 1.64× | Food & Beverages |
| Sports betting | 2.42× | Games |
| Non-alcoholic beverage | 2.24× | Food & Beverages |
| Gluten-free diet | 2.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Indulgence | JOY | 1.43 |
| Family Orientation | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| Mexico | 27.2% |
| Italy | 6.4% |
See Fragaria audiences in other countries
More Vegetable audiences in Germany
- Potato (905,758)
- Radicchio (790,227)
- Maize (709,102)
- Capsicum (700,850)
- Leaf vegetable (576,654)
Frequently asked questions
How many fans does Fragaria have in Germany?
Fragaria has an estimated audience of 283,813 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fragaria fans?
66.0% of Fragaria fans are female, 34.0% are male, with an average age of 39.0 years.
Which brands do Fragaria fans like most?
Fragaria fans show strongest brand affinity for Ryanair (1.62×), Primark (1.72×), and Bonprix (1.78×) over the country average.
Where do Fragaria fans live in Germany?
Fragaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 44,558), Bayern (reach 31,663), and Niedersachsen (reach 27,182). These three regions account for the largest share of the active audience.
What other brands do Fragaria fans also like?
Beyond Fragaria itself, the audience over-indexes on Primark (1.72×), Bonprix (1.78×), QVC (1.93×), and Garden centre (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fragaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.