Rascasse Audience Intelligence

Franken-Center Audience in Germany

A data profile of the people who buy, follow and care about Franken-Center in Germany — modelled from more than twelve digital signal sources. Franken-Center has an estimated audience of 587,412 people in Germany.

#44among Shopping mall in Germany#847among POI in Germany#289in Shopping

The average Franken-Center fan in Germany is 39.8 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Commerzbank, Deichmann, C&A, with strongest over-indexing on Commerzbank (6.88× the country average).

Demographically, the Franken-Center audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Franken-Center fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Commerzbank.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Franken-Center profile in Germany.

Audience size
587K
in Germany
Gender
63.9%♀
36.1% male
Age
39.8
average years
Country rank
#10288
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Franken-Center fans

63.9% are female, 36.1% are male, average age 39.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Franken-Center audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age39.8
Estimated audience size587,412
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Franken-Center audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Franken-Center audience comes from Germany.

Worldwide audience distribution share by country for Franken-Center
CountryShare
Germany98.2%
China0.5%
Austria0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Franken-Center audience in Germany is strongest.

Fig. 05

Top regions by affinity

Franken-Center fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K14.71×
02Bremen~4K0.82×
03Saarland~5K0.79×
04Mecklenburg-Vorpommern~8K0.78×
05Sachsen-Anhalt~10K0.76×
06Schleswig-Holstein~10K0.75×
07Brandenburg~10K0.74×
08Rheinland-Pfalz~20K0.65×
09Thüringen~9K0.62×
10Hamburg~8K0.61×
11Niedersachsen~30K0.56×
12Sachsen~10K0.53×
13Berlin~10K0.50×
14Hessen~10K0.35×
15Baden-Württemberg~20K0.30×
16Nordrhein-Westfalen~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Franken-Center, Germany
0.28×1.00×14.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Franken-Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Franken-Center audience
#·InterestCategoryAffinity×
01CommerzbankBusiness & Career6.88×
02Bedroom furnitureHome & Garden4.47×
03C&AShopping3.78×
04DeichmannShopping3.23×
05TargobankBusiness & Career2.76×
06VacationsTravel & Leisure2.52×
07NatureHome & Garden2.39×
08FamilyKids & Family2.21×
09EmailTechnology & Electronics2.20×
10TK MaxxShopping2.17×
11Ernsting's familyShopping2.17×
12TransfermarktSports2.04×
13RTL TelevisionMovies & TV1.92×
14PrimarkShopping1.74×
15German languagePolitics & Society1.63×
16IKEAHome & Garden1.59×
17KauflandShopping1.59×
18RossmannShopping1.58×
19GermanyTravel & Leisure1.53×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Franken-Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Franken-Center audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Family OrientationCONSERVATISM1.33×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Franken-Center audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Risk AppetiteTHRILL0.95×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Franken-Center have in Germany?

Franken-Center has an estimated audience of 587,412 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Franken-Center fans?

63.9% of Franken-Center fans are female, 36.1% are male, with an average age of 39.8 years.

03

Which brands do Franken-Center fans like most?

Franken-Center fans show strongest brand affinity for Commerzbank (6.88×), Deichmann (3.23×), and C&A (3.78×) over the country average.

04

Where do Franken-Center fans live in Germany?

Franken-Center fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Franken-Center fans also like?

Beyond Franken-Center itself, the audience over-indexes on Deichmann (3.23×), C&A (3.78×), Family (2.21×), and Nature (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Franken-Center audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Franken-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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