Franken-Center Audience in Germany
Franken-Center has an estimated audience of 561,259 people in Germany. 63.9% are female, 36.1% are male, average age 40.0. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Cocktail, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Franken-Center fan in Germany is 40.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Cocktail, Gil Ofarim, Home Office, with strongest over-indexing on Cocktail (5.87× the country average). Demographically, the Franken-Center audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Franken-Center fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 40.0 |
| Estimated audience size | 561,259 |
Audience persona
The typical Franken-Center fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 415,728 | 14.02× |
| Baden-Württemberg | 10,796 | 0.14× |
| Hessen | 10,049 | 0.24× |
| Nordrhein-Westfalen | 9,198 | 0.08× |
| Berlin | 3,018 | 0.12× |
| Niedersachsen | 2,796 | 0.05× |
| Sachsen | 2,776 | 0.1× |
| Thüringen | 2,314 | 0.16× |
| Hamburg | 1,993 | 0.16× |
| Rheinland-Pfalz | 1,803 | 0.06× |
| Sachsen-Anhalt | 1,522 | 0.11× |
| Brandenburg | 1,478 | 0.09× |
| Bremen | 1,357 | 0.29× |
| Mecklenburg-Vorpommern | 1,339 | 0.13× |
| Saarland | 1,331 | 0.2× |
| Schleswig-Holstein | 1,247 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 5.87× | Food & Beverages |
| Gil Ofarim | 1.83× | Music & Radio |
| Home Office | 1.67× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Coworking | 3.33× | Business & Career |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Bank account | 1.87× | Business & Career |
| Corfu (regional unit) | 2.02× | Travel & Leisure |
| Home Delivery | 1.76× | Food & Beverages |
| Keeper (password manager) | 2.69× | Technology & Electronics |
| The Hunt (2012 film) | 2.52× | Movies & TV |
| Picnic | 1.99× | Kids & Family |
| Staycation | 2× | Home & Garden |
| Volvo V60 | 2.38× | Cars & Mobility |
| Cachorro | 1.75× | Pets & Animals |
| Esra Erol | 2.72× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.19× | Music & Radio |
| Theocracy | 4.33× | Music & Radio |
| Food allergy | 2.9× | Health |
| Ipekyol | 1.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Design Affinity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.23 |
| Creativity | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.3% |
| China | 0.4% |
| Austria | 0.1% |
See Franken-Center audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Franken-Center have in Germany?
Franken-Center has an estimated audience of 561,259 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Franken-Center fans?
63.9% of Franken-Center fans are female, 36.1% are male, with an average age of 40.0 years.
Which brands do Franken-Center fans like most?
Franken-Center fans show strongest brand affinity for Cocktail (5.87×), Gil Ofarim (1.83×), and Home Office (1.67×) over the country average.
Where do Franken-Center fans live in Germany?
Franken-Center fans in Germany are most concentrated in Bayern (reach 415,728), Baden-Württemberg (reach 10,796), and Hessen (reach 10,049). These three regions account for the largest share of the active audience.
What other brands do Franken-Center fans also like?
Beyond Franken-Center itself, the audience over-indexes on Gil Ofarim (1.83×), Home Office (1.67×), Stradivarius (1.78×), and Coworking (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Franken-Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.