FTSE 100 Index Audience in Germany
FTSE 100 Index has an estimated audience of 234,621 people in Germany. 44.2% are female, 55.8% are male, average age 40.9. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Vodafone, Edeka, REWE, Discount stores, Bild.
The average FTSE 100 Index fan in Germany is 40.9 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Vodafone, Edeka, REWE, with strongest over-indexing on Vodafone (7.03× the country average). Demographically, the FTSE 100 Index audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Stock market
Demographics of FTSE 100 Index fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.9 |
| Estimated audience size | 234,621 |
Audience persona
The typical FTSE 100 Index fan in Germany is more male, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Vodafone.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 74,384 | 3.26× |
| Nordrhein-Westfalen | 52,573 | 1.02× |
| Bayern | 46,335 | 1.23× |
| Baden-Württemberg | 34,008 | 1.06× |
| Hessen | 29,536 | 1.65× |
| Rheinland-Pfalz | 18,266 | 1.55× |
| Berlin | 9,450 | 0.9× |
| Sachsen | 5,929 | 0.52× |
| Hamburg | 5,392 | 1.02× |
| Mecklenburg-Vorpommern | 4,887 | 1.09× |
| Schleswig-Holstein | 4,842 | 0.57× |
| Brandenburg | 3,464 | 0.48× |
| Thüringen | 2,704 | 0.45× |
| Sachsen-Anhalt | 2,525 | 0.42× |
| Saarland | 1,104 | 0.38× |
| Bremen | 780 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vodafone | 7.03× | Technology & Electronics |
| Edeka | 2.41× | Shopping |
| REWE | 2.36× | Shopping |
| Discount stores | 2.12× | Shopping |
| Bild | 2.02× | News |
| Netto Marken-Discount | 2.32× | Shopping |
| Kaufland | 2.29× | Shopping |
| EBay | 2.24× | Shopping |
| Lieferando.de | 2.4× | Food & Beverages |
| Aral AG | 2.42× | Cars & Mobility |
| Rossmann | 2.42× | Shopping |
| 2.11× | Internet & Social Media | |
| Sparkasse | 2.64× | Business & Career |
| AutoScout24 | 2.28× | Cars & Mobility |
| FRITZ!Box | 2.81× | Technology & Electronics |
| Commerzbank | 2.23× | Business & Career |
| Software | 1.68× | Technology & Electronics |
| Amazon.com | 1.88× | Shopping |
| Mobile network operator | 6.61× | Technology & Electronics |
| Mobile phones | 1.8× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Luxury Orientation | PREMIUM | 1.66 |
| Indulgence | JOY | 1.54 |
| Early Adopter Mentality | POWER | 1.45 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 51.9% |
| India | 6.5% |
| Spain | 5.8% |
See FTSE 100 Index audiences in other countries
More Stock market audiences in Germany
- DAX (2,160,723)
- Dow Jones Industrial Average (1,622,219)
- Nikkei 225 (866,785)
- NASDAQ-100 (507,858)
- Philippine Stock Exchange (413,090)
Frequently asked questions
How many fans does FTSE 100 Index have in Germany?
FTSE 100 Index has an estimated audience of 234,621 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of FTSE 100 Index fans?
44.2% of FTSE 100 Index fans are female, 55.8% are male, with an average age of 40.9 years.
Which brands do FTSE 100 Index fans like most?
FTSE 100 Index fans show strongest brand affinity for Vodafone (7.03×), Edeka (2.41×), and REWE (2.36×) over the country average.
Where do FTSE 100 Index fans live in Germany?
FTSE 100 Index fans in Germany are most concentrated in Niedersachsen (reach 74,384), Nordrhein-Westfalen (reach 52,573), and Bayern (reach 46,335). These three regions account for the largest share of the active audience.
What other brands do FTSE 100 Index fans also like?
Beyond FTSE 100 Index itself, the audience over-indexes on Edeka (2.41×), REWE (2.36×), Discount stores (2.12×), and Bild (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FTSE 100 Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.