Rascasse Audience Intelligence

FTSE 100 Index Target Market in Germany

A data profile of the people who buy, follow and care about FTSE 100 Index in Germany — modelled from more than twelve digital signal sources. FTSE 100 Index has an estimated audience of 233,768 people in Germany.

#8among Stock market in Germany#2596among Brand in Germany#1356in Business & Career

The average FTSE 100 Index fan in Germany is 40.9 years old, more male, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Vodafone, Edeka, REWE, with strongest over-indexing on Vodafone (7.03× the country average).

Demographically, the FTSE 100 Index audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FTSE 100 Index fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Vodafone.

Category: Business & Career · Type: Brand · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FTSE 100 Index profile in Germany.

Audience size
234K
in Germany
Gender
44.2%♀
55.8% male
Age
40.9
average years
Country rank
#20558
Brand in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FTSE 100 Index

44.2% are female, 55.8% are male, average age 40.9.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for FTSE 100 Index audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age40.9
Estimated audience size233,768
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the FTSE 100 Index audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide FTSE 100 Index audience comes from Germany.

Worldwide audience distribution share by country for FTSE 100 Index
CountryShare
United Kingdom45.8%
United States10.4%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FTSE 100 Index audience in Germany is strongest.

Fig. 05

Top regions by affinity

FTSE 100 Index customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~70K3.22×
02Hessen~30K1.62×
03Rheinland-Pfalz~20K1.58×
04Bayern~50K1.23×
05Hamburg~6K1.14×
06Nordrhein-Westfalen~50K1.06×
07Mecklenburg-Vorpommern~5K1.05×
08Baden-Württemberg~30K1.03×
09Bremen~2K0.92×
10Saarland~3K0.89×
11Thüringen~5K0.83×
12Berlin~9K0.82×
13Sachsen-Anhalt~5K0.82×
14Brandenburg~6K0.78×
15Schleswig-Holstein~6K0.76×
16Sachsen~8K0.71×
Fig. 06

Affinity by region

Affinity by region — FTSE 100 Index, Germany
0.71×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FTSE 100 Index audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FTSE 100 Index audience
#·InterestCategoryAffinity×
01VodafoneTechnology & Electronics7.03×
02Mobile network operatorTechnology & Electronics6.61×
03FRITZ!BoxTechnology & Electronics2.81×
04SparkasseBusiness & Career2.64×
05RossmannShopping2.42×
06EdekaShopping2.41×
07Lieferando.deFood & Beverages2.40×
08REWEShopping2.36×
09Netto Marken-DiscountShopping2.32×
10KauflandShopping2.29×
11AutoScout24Cars & Mobility2.28×
12EBayShopping2.24×
13CommerzbankBusiness & Career2.23×
14Discount storesShopping2.12×
15WhatsAppInternet & Social Media2.11×
16BildNews2.02×
17Amazon.comShopping1.88×
18Mobile phonesTechnology & Electronics1.80×
19LeisureTravel & Leisure1.75×
20SoftwareTechnology & Electronics1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FTSE 100 Index audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FTSE 100 Index audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
Price SensitivityPREMIUM1.74×
IndulgenceJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FTSE 100 Index audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.03×
Sports ActivityPOWER1.05×
Early Adopter MentalityPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FTSE 100 Index's target market in Germany?

FTSE 100 Index's target market in Germany covers an estimated 233,768 people, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of FTSE 100 Index customers?

44.2% of the FTSE 100 Index audience are female, 55.8% are male, with an average age of 40.9 years.

03

Which brands do FTSE 100 Index fans like most?

FTSE 100 Index fans show strongest brand affinity for Vodafone (7.03×), Edeka (2.41×), and REWE (2.36×) over the country average.

04

Where do FTSE 100 Index fans live in Germany?

FTSE 100 Index fans in Germany are most concentrated in Niedersachsen (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do FTSE 100 Index fans also like?

Beyond FTSE 100 Index itself, the audience over-indexes on Edeka (2.41×), REWE (2.36×), Discount stores (2.12×), and Bild (2.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in Germany

See FTSE 100 Index audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FTSE 100 Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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