GENERALI Audience in Germany
GENERALI has an estimated audience of 329,378 people in Germany. 73.4% are female, 26.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: South Asian cuisine, Progressive rock, Gil Ofarim, Corcovado, Anton Hofreiter.
The average GENERALI fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include South Asian cuisine, Progressive rock, Gil Ofarim, with strongest over-indexing on South Asian cuisine (20× the country average). Demographically, the GENERALI audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of GENERALI fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 40.4 |
| Estimated audience size | 329,378 |
Audience persona
The typical GENERALI fan in Germany is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for South Asian cuisine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,415 | 1.2× |
| Bayern | 77,544 | 1.46× |
| Baden-Württemberg | 59,201 | 1.32× |
| Hessen | 36,876 | 1.47× |
| Niedersachsen | 25,451 | 0.8× |
| Rheinland-Pfalz | 15,605 | 0.95× |
| Sachsen | 15,404 | 0.95× |
| Berlin | 12,025 | 0.82× |
| Schleswig-Holstein | 9,776 | 0.83× |
| Brandenburg | 7,959 | 0.78× |
| Thüringen | 7,860 | 0.94× |
| Hamburg | 7,292 | 0.98× |
| Sachsen-Anhalt | 6,628 | 0.78× |
| Saarland | 5,276 | 1.3× |
| Mecklenburg-Vorpommern | 4,786 | 0.76× |
| Bremen | 1,905 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| South Asian cuisine | 20× | Food & Beverages |
| Progressive rock | 2.68× | Music & Radio |
| Gil Ofarim | 1.93× | Music & Radio |
| Corcovado | 11.7× | Travel & Leisure |
| Anton Hofreiter | 6.84× | Politics & Society |
| Gush Katif | 20× | Travel & Leisure |
| Handmade Gifts | 1.98× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.31× | Music & Radio |
| Christmas Gifts | 4.07× | Kids & Family |
| Natural rubber | 1.61× | Cars & Mobility |
| Alaska | 2.45× | Travel & Leisure |
| Google Home | 3.59× | Technology & Electronics |
| Business English | 1.65× | Business & Career |
| Fantasy Earth: Zero | 3.9× | Games |
| Home Delivery | 1.52× | Food & Beverages |
| Building insulation | 2.3× | Home & Garden |
| Hollabrunn | 11.13× | Travel & Leisure |
| Liberace | 2.94× | Music & Radio |
| Emperor Entertainment Group | 1.78× | Business & Career |
| Komono, Mie | 7.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Career Orientation | POWER | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Quality Awareness | PREMIUM | 1.48 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.7% |
| France | 19.3% |
| Spain | 15.1% |
See GENERALI audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does GENERALI have in Germany?
GENERALI has an estimated audience of 329,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GENERALI fans?
73.4% of GENERALI fans are female, 26.6% are male, with an average age of 40.4 years.
Which brands do GENERALI fans like most?
GENERALI fans show strongest brand affinity for South Asian cuisine (20×), Progressive rock (2.68×), and Gil Ofarim (1.93×) over the country average.
Where do GENERALI fans live in Germany?
GENERALI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,415), Bayern (reach 77,544), and Baden-Württemberg (reach 59,201). These three regions account for the largest share of the active audience.
What other brands do GENERALI fans also like?
Beyond GENERALI itself, the audience over-indexes on Progressive rock (2.68×), Gil Ofarim (1.93×), Corcovado (11.7×), and Anton Hofreiter (6.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GENERALI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.