GENERALI Audience in Germany
GENERALI has an estimated audience of 329,378 people in Germany. 73.4% are female, 26.6% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: ANSON´S, Employment agency, IHF World Men's Handball Championship, LinkedIn, Jodie Foster.
The average GENERALI fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include ANSON´S, Employment agency, IHF World Men's Handball Championship, with strongest over-indexing on ANSON´S (34.59× the country average). Demographically, the GENERALI audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of GENERALI fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 40.4 |
| Estimated audience size | 329,378 |
Audience persona
The typical GENERALI fan in Germany is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for ANSON´S.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,415 | 1.2× |
| Bayern | 77,544 | 1.46× |
| Baden-Württemberg | 59,201 | 1.32× |
| Hessen | 36,876 | 1.47× |
| Niedersachsen | 25,451 | 0.8× |
| Rheinland-Pfalz | 15,605 | 0.95× |
| Sachsen | 15,404 | 0.95× |
| Berlin | 12,025 | 0.82× |
| Schleswig-Holstein | 9,776 | 0.83× |
| Brandenburg | 7,959 | 0.78× |
| Thüringen | 7,860 | 0.94× |
| Hamburg | 7,292 | 0.98× |
| Sachsen-Anhalt | 6,628 | 0.78× |
| Saarland | 5,276 | 1.3× |
| Mecklenburg-Vorpommern | 4,786 | 0.76× |
| Bremen | 1,905 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ANSON´S | 34.59× | Fashion & Accessoires |
| Employment agency | 9.35× | Business & Career |
| IHF World Men's Handball Championship | 6.68× | Sports |
| 3.82× | Internet & Social Media | |
| Jodie Foster | 17.03× | Movies & TV |
| Vistaprint | 12.95× | Business & Career |
| Internship | 10.79× | Business & Career |
| Matt Damon | 12.37× | Movies & TV |
| JACK & JONES | 20× | Fashion & Accessoires |
| Jimdo | 11.7× | Internet & Social Media |
| Insurance | 4.29× | Business & Career |
| UEFA Women's Championship | 20× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| European Men's Handball Championship | 9.21× | Sports |
| CHECK24 | 2.64× | Business & Career |
| 4.04× | Internet & Social Media | |
| Al Nassr FC | 9.02× | Sports |
| Staples (Canada) | 20.11× | Business & Career |
| Sewing machine | 3.95× | Home & Garden |
| Agent Provocateur | 14.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Career Orientation | POWER | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Quality Awareness | PREMIUM | 1.48 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.7% |
| France | 19.3% |
| Spain | 15.1% |
See GENERALI audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does GENERALI have in Germany?
GENERALI has an estimated audience of 329,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GENERALI fans?
73.4% of GENERALI fans are female, 26.6% are male, with an average age of 40.4 years.
Which brands do GENERALI fans like most?
GENERALI fans show strongest brand affinity for ANSON´S (34.59×), Employment agency (9.35×), and IHF World Men's Handball Championship (6.68×) over the country average.
Where do GENERALI fans live in Germany?
GENERALI fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,415), Bayern (reach 77,544), and Baden-Württemberg (reach 59,201). These three regions account for the largest share of the active audience.
What other brands do GENERALI fans also like?
Beyond GENERALI itself, the audience over-indexes on Employment agency (9.35×), IHF World Men's Handball Championship (6.68×), LinkedIn (3.82×), and Jodie Foster (17.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GENERALI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.