German Red Cross Audience in Germany
German Red Cross has an estimated audience of 296,478 people in Germany. 50.1% are female, 49.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Western Union, Satire, Paleontology, German television comedy, Tagesschau.
The average German Red Cross fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Western Union, Satire, Paleontology, with strongest over-indexing on Western Union (7.78× the country average). Demographically, the German Red Cross audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of German Red Cross fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 39.1 |
| Estimated audience size | 296,478 |
Audience persona
The typical German Red Cross fan in Germany is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,345 | 1.21× |
| Baden-Württemberg | 63,395 | 1.11× |
| Niedersachsen | 52,914 | 1.3× |
| Hessen | 36,990 | 1.16× |
| Bayern | 35,264 | 0.52× |
| Rheinland-Pfalz | 25,210 | 1.2× |
| Berlin | 17,564 | 0.94× |
| Sachsen | 17,223 | 0.84× |
| Schleswig-Holstein | 14,262 | 0.95× |
| Brandenburg | 11,334 | 0.87× |
| Hamburg | 10,877 | 1.15× |
| Thüringen | 10,023 | 0.94× |
| Sachsen-Anhalt | 9,868 | 0.91× |
| Mecklenburg-Vorpommern | 7,455 | 0.93× |
| Saarland | 4,601 | 0.89× |
| Bremen | 3,878 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.78× | Business & Career |
| Satire | 6.1× | Literature |
| Paleontology | 10.37× | Health |
| German television comedy | 5.95× | Movies & TV |
| Tagesschau | 1.86× | Movies & TV |
| Pets | 1.73× | Pets & Animals |
| Part-time | 4.18× | Business & Career |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Allgäu | 5.07× | Travel & Leisure |
| Automobiles | 1.72× | Cars & Mobility |
| Cetaphil | 12.83× | Beauty & Wellness |
| Eintracht Frankfurt | 2.02× | Sports |
| FC Bayern Munich | 1.51× | Sports |
| Indeed.com | 2.32× | Business & Career |
| Spiegel Online | 1.6× | News |
| Family | 1.51× | Kids & Family |
| Focus | 2.65× | News |
| The O.C. | 12.83× | Movies & TV |
| Aral AG | 1.69× | Cars & Mobility |
| Vacations | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.11 |
| Community Orientation | OPEN | 1.57 |
| Need for Security | CONSERVATISM | 1.36 |
| Family Orientation | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| Austria | 5.6% |
| Switzerland | 2.2% |
See German Red Cross audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does German Red Cross have in Germany?
German Red Cross has an estimated audience of 296,478 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of German Red Cross fans?
50.1% of German Red Cross fans are female, 49.9% are male, with an average age of 39.1 years.
Which brands do German Red Cross fans like most?
German Red Cross fans show strongest brand affinity for Western Union (7.78×), Satire (6.1×), and Paleontology (10.37×) over the country average.
Where do German Red Cross fans live in Germany?
German Red Cross fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,345), Baden-Württemberg (reach 63,395), and Niedersachsen (reach 52,914). These three regions account for the largest share of the active audience.
What other brands do German Red Cross fans also like?
Beyond German Red Cross itself, the audience over-indexes on Satire (6.1×), Paleontology (10.37×), German television comedy (5.95×), and Tagesschau (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for German Red Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.