Rascasse Audience Intelligence

German Red Cross Audience in Germany

A data profile of the people who buy, follow and care about German Red Cross in Germany — modelled from more than twelve digital signal sources. German Red Cross has an estimated audience of 417,599 people in Germany.

#42among NGO / Political Party in Germany#655in Politics & Society

The average German Red Cross fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Tagesschau, Volunteering, Müller (company), with strongest over-indexing on Tagesschau (3.14× the country average).

Demographically, the German Red Cross audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical German Red Cross fan in Germany is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the German Red Cross profile in Germany.

Audience size
418K
in Germany
Gender
50.1%♀
49.9% male
Age
39.1
average years
Country rank
#13511
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of German Red Cross fans

50.1% are female, 49.9% are male, average age 39.1.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for German Red Cross audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age39.1
Estimated audience size417,599
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the German Red Cross audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

89.7%

of the worldwide German Red Cross audience comes from Germany.

Worldwide audience distribution share by country for German Red Cross
CountryShare
Germany89.7%
Austria4.5%
Switzerland1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the German Red Cross audience in Germany is strongest.

Fig. 05

Top regions by affinity

German Red Cross fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.39×
02Rheinland-Pfalz~20K1.19×
03Nordrhein-Westfalen~100K1.15×
04Hessen~40K1.14×
05Baden-Württemberg~60K1.11×
06Berlin~20K1.10×
07Bremen~4K1.10×
08Hamburg~10K1.08×
09Mecklenburg-Vorpommern~9K1.08×
10Schleswig-Holstein~10K0.98×
11Sachsen-Anhalt~10K0.96×
12Thüringen~10K0.93×
13Sachsen~20K0.90×
14Saarland~5K0.90×
15Brandenburg~10K0.85×
16Bayern~30K0.47×
Fig. 06

Affinity by region

Affinity by region — German Red Cross, Germany
0.47×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the German Red Cross audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for German Red Cross audience
#·InterestCategoryAffinity×
01CetaphilBeauty & Wellness12.83×
02The O.C.Movies & TV12.83×
03Technisches HilfswerkPolitics & Society11.38×
04Public securityPolitics & Society8.53×
05Chicago Fire (TV series)Movies & TV8.26×
06Public administrationBusiness & Career6.77×
07VolunteeringPolitics & Society5.04×
08Political scienceBusiness & Career3.82×
09AllgäuTravel & Leisure3.69×
10Part-timeBusiness & Career3.32×
11TagesschauMovies & TV3.14×
12FocusNews2.75×
13Western UnionBusiness & Career2.61×
14Aral AGCars & Mobility2.40×
15ADACCars & Mobility2.25×
16Müller (company)Food & Beverages2.14×
17TransfermarktSports2.00×
18NatureHome & Garden1.92×
19Deutsche BahnCars & Mobility1.66×
20PoliticsPolitics & Society1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the German Red Cross audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by German Red Cross audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Community OrientationOPEN1.96×
Need for SecurityCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by German Red Cross audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Price SensitivityPREMIUM0.71×
Sports ActivityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does German Red Cross have in Germany?

German Red Cross has an estimated audience of 417,599 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of German Red Cross fans?

50.1% of German Red Cross fans are female, 49.9% are male, with an average age of 39.1 years.

03

Which brands do German Red Cross fans like most?

German Red Cross fans show strongest brand affinity for Tagesschau (3.14×), Volunteering (5.04×), and Müller (company) (2.14×) over the country average.

04

Where do German Red Cross fans live in Germany?

German Red Cross fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do German Red Cross fans also like?

Beyond German Red Cross itself, the audience over-indexes on Volunteering (5.04×), Müller (company) (2.14×), Nature (1.92×), and Cetaphil (12.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See German Red Cross audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for German Red Cross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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