Technisches Hilfswerk Audience in Germany
Technisches Hilfswerk has an estimated audience of 364,144 people in Germany. 32.5% are female, 67.5% are male, average age 38.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Volunteer fire department, Fire department, ADAC, Conflagration, Civil defense.
The average Technisches Hilfswerk fan in Germany is 38.3 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Volunteer fire department, Fire department, ADAC, with strongest over-indexing on Volunteer fire department (9.94× the country average). Demographically, the Technisches Hilfswerk audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of Technisches Hilfswerk fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 38.3 |
| Estimated audience size | 364,144 |
Audience persona
The typical Technisches Hilfswerk fan in Germany is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Volunteer fire department.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 73,455 | 2.08× |
| Nordrhein-Westfalen | 68,089 | 0.85× |
| Bayern | 55,118 | 0.94× |
| Baden-Württemberg | 46,292 | 0.93× |
| Hessen | 25,342 | 0.91× |
| Rheinland-Pfalz | 20,690 | 1.13× |
| Berlin | 18,636 | 1.14× |
| Sachsen | 16,131 | 0.9× |
| Schleswig-Holstein | 15,388 | 1.18× |
| Sachsen-Anhalt | 10,561 | 1.12× |
| Brandenburg | 9,788 | 0.87× |
| Hamburg | 8,690 | 1.06× |
| Thüringen | 8,084 | 0.87× |
| Saarland | 3,332 | 0.75× |
| Mecklenburg-Vorpommern | 2,988 | 0.43× |
| Bremen | 2,600 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volunteer fire department | 9.94× | Health |
| Fire department | 6.59× | Home & Garden |
| ADAC | 3.97× | Cars & Mobility |
| Conflagration | 6.19× | Politics & Society |
| Civil defense | 26.42× | Politics & Society |
| Controlled-access highway | 8.67× | Travel & Leisure |
| Firefighter | 7.54× | Politics & Society |
| Bundeswehr | 5.33× | Politics & Society |
| Firefighting | 5.17× | Home & Garden |
| Tagesschau | 1.68× | Movies & TV |
| Emergency management | 6.26× | Business & Career |
| German Red Cross | 11.38× | Politics & Society |
| Bild | 1.53× | News |
| Wetter.com | 1.87× | Home & Garden |
| Emergency medical services | 5.73× | Health |
| FRITZ!Box | 2.22× | Technology & Electronics |
| Emergency medical technician | 12.22× | Health |
| Maltese (dog) | 2.82× | Pets & Animals |
| FOCUS Online | 2.06× | News |
| Aral AG | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.27 |
| Sports Activity | POWER | 1.31 |
| Pet Ownership | JOY | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.1% |
| Netherlands | 1.1% |
| Switzerland | 1.1% |
See Technisches Hilfswerk audiences in other countries
More Politics & Society audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does Technisches Hilfswerk have in Germany?
Technisches Hilfswerk has an estimated audience of 364,144 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Technisches Hilfswerk fans?
32.5% of Technisches Hilfswerk fans are female, 67.5% are male, with an average age of 38.3 years.
Which brands do Technisches Hilfswerk fans like most?
Technisches Hilfswerk fans show strongest brand affinity for Volunteer fire department (9.94×), Fire department (6.59×), and ADAC (3.97×) over the country average.
Where do Technisches Hilfswerk fans live in Germany?
Technisches Hilfswerk fans in Germany are most concentrated in Niedersachsen (reach 73,455), Nordrhein-Westfalen (reach 68,089), and Bayern (reach 55,118). These three regions account for the largest share of the active audience.
What other brands do Technisches Hilfswerk fans also like?
Beyond Technisches Hilfswerk itself, the audience over-indexes on Fire department (6.59×), ADAC (3.97×), Conflagration (6.19×), and Civil defense (26.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Technisches Hilfswerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.