Rascasse Audience Intelligence

Gigaset Communications Target Market in Germany

A data profile of the people who buy, follow and care about Gigaset Communications in Germany — modelled from more than twelve digital signal sources. Gigaset Communications has an estimated audience of 253,265 people in Germany.

#24among Computer / hardware in Germany#2480among Brand in Germany#746in Technology & Electronics

The average Gigaset Communications fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Siemens, CHECK24, Postbank, with strongest over-indexing on Siemens (10.89× the country average).

Demographically, the Gigaset Communications audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gigaset Communications fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Siemens.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gigaset Communications profile in Germany.

Audience size
253K
in Germany
Gender
32.1%♀
67.9% male
Age
40.9
average years
Country rank
#19490
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gigaset Communications

32.1% are female, 67.9% are male, average age 40.9.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Gigaset Communications audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age40.9
Estimated audience size253,265
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Gigaset Communications audience in Germany
Age bracketShare%
16-1918%
20-2914%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

58.0%

of the worldwide Gigaset Communications audience comes from Germany.

Worldwide audience distribution share by country for Gigaset Communications
CountryShare
Germany58.0%
Italy7.0%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gigaset Communications audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gigaset Communications customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.33×
02Bayern~50K1.27×
03Baden-Württemberg~40K1.17×
04Niedersachsen~30K1.08×
05Rheinland-Pfalz~10K1.07×
06Thüringen~7K1.05×
07Hessen~20K1.01×
08Saarland~3K1.01×
09Sachsen-Anhalt~6K0.99×
10Schleswig-Holstein~9K0.98×
11Sachsen~10K0.93×
12Brandenburg~7K0.90×
13Bremen~2K0.90×
14Mecklenburg-Vorpommern~4K0.86×
15Hamburg~5K0.82×
16Berlin~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Gigaset Communications, Germany
0.69×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gigaset Communications audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gigaset Communications audience
#·InterestCategoryAffinity×
01HisenseTechnology & Electronics11.75×
02SiemensHome & Garden10.89×
03TefalHome & Garden7.21×
04Motor oilCars & Mobility6.81×
05Mineral waterFood & Beverages6.14×
06Non-alcoholic beverageFood & Beverages5.60×
07AlltoursTravel & Leisure5.28×
08NordseeFood & Beverages4.05×
09Leon GoretzkaSports4.00×
10Aral AGCars & Mobility3.38×
11PostbankBusiness & Career3.31×
12CHECK24Business & Career3.10×
13toom BaumarktShopping2.78×
14Garden furnitureHome & Garden2.76×
15QVCMovies & TV2.38×
16Efficient energy useTechnology & Electronics2.35×
17TipicoGames2.20×
18Deutsche BankBusiness & Career2.05×
19Solar energyHome & Garden2.04×
20CommerzbankBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gigaset Communications audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gigaset Communications audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.29×
Community OrientationOPEN1.47×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gigaset Communications audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.47×
Pet OwnershipJOY0.54×
Risk AppetiteTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gigaset Communications's target market in Germany?

Gigaset Communications's target market in Germany covers an estimated 253,265 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gigaset Communications customers?

32.1% of the Gigaset Communications audience are female, 67.9% are male, with an average age of 40.9 years.

03

Which brands do Gigaset Communications fans like most?

Gigaset Communications fans show strongest brand affinity for Siemens (10.89×), CHECK24 (3.1×), and Postbank (3.31×) over the country average.

04

Where do Gigaset Communications fans live in Germany?

Gigaset Communications fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gigaset Communications fans also like?

Beyond Gigaset Communications itself, the audience over-indexes on CHECK24 (3.1×), Postbank (3.31×), Motor oil (6.81×), and Aral AG (3.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Gigaset Communications audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gigaset Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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