Gigaset Communications Audience in Germany
Gigaset Communications has an estimated audience of 251,585 people in Germany. 32.1% are female, 67.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Siemens, Aral AG, Postbank, CHECK24, Obi (store).
The average Gigaset Communications fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Siemens, Aral AG, Postbank, with strongest over-indexing on Siemens (11.14× the country average). Demographically, the Gigaset Communications audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Gigaset Communications fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 40.9 |
| Estimated audience size | 251,585 |
Audience persona
The typical Gigaset Communications fan in Germany is more male, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Siemens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,527 | 1.37× |
| Bayern | 52,904 | 1.31× |
| Baden-Württemberg | 41,547 | 1.21× |
| Niedersachsen | 27,315 | 1.12× |
| Hessen | 19,592 | 1.02× |
| Rheinland-Pfalz | 13,261 | 1.05× |
| Sachsen | 11,271 | 0.91× |
| Schleswig-Holstein | 8,816 | 0.98× |
| Berlin | 7,988 | 0.71× |
| Brandenburg | 7,077 | 0.91× |
| Thüringen | 6,652 | 1.04× |
| Sachsen-Anhalt | 6,024 | 0.92× |
| Hamburg | 4,718 | 0.83× |
| Mecklenburg-Vorpommern | 3,946 | 0.82× |
| Saarland | 2,883 | 0.93× |
| Bremen | 1,861 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Siemens | 11.14× | Home & Garden |
| Aral AG | 3.1× | Cars & Mobility |
| Postbank | 3.15× | Business & Career |
| CHECK24 | 2.86× | Business & Career |
| Obi (store) | 1.91× | Shopping |
| QVC | 2.96× | Movies & TV |
| SV Werder Bremen | 1.81× | Sports |
| Garden furniture | 3.05× | Home & Garden |
| toom Baumarkt | 3.2× | Shopping |
| Hardware store | 2.39× | Home & Garden |
| Sparkasse | 2× | Business & Career |
| Commerzbank | 1.74× | Business & Career |
| Nordsee | 3.61× | Food & Beverages |
| AutoScout24 | 1.69× | Cars & Mobility |
| Tipico | 2.2× | Games |
| Hisense | 8.88× | Technology & Electronics |
| Vodafone | 1.75× | Technology & Electronics |
| Alltours | 5.13× | Travel & Leisure |
| Motor oil | 4.02× | Cars & Mobility |
| Tchibo | 2.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.09 |
| Need for Security | CONSERVATISM | 1.62 |
| Travelling | THRILL | 1.53 |
| Community Orientation | OPEN | 1.49 |
| Quality Awareness | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.0% |
| Italy | 7.0% |
| France | 6.8% |
See Gigaset Communications audiences in other countries
- Gigaset Communications — United States
- Gigaset Communications — United Kingdom
- Gigaset Communications — France
- Gigaset Communications — Italy
- Gigaset Communications — Spain
- Gigaset Communications — Brazil
- Gigaset Communications — Japan
- Gigaset Communications — South Korea
- Gigaset Communications — India
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Gigaset Communications have in Germany?
Gigaset Communications has an estimated audience of 251,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gigaset Communications fans?
32.1% of Gigaset Communications fans are female, 67.9% are male, with an average age of 40.9 years.
Which brands do Gigaset Communications fans like most?
Gigaset Communications fans show strongest brand affinity for Siemens (11.14×), Aral AG (3.1×), and Postbank (3.15×) over the country average.
Where do Gigaset Communications fans live in Germany?
Gigaset Communications fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,527), Bayern (reach 52,904), and Baden-Württemberg (reach 41,547). These three regions account for the largest share of the active audience.
What other brands do Gigaset Communications fans also like?
Beyond Gigaset Communications itself, the audience over-indexes on Aral AG (3.1×), Postbank (3.15×), CHECK24 (2.86×), and Obi (store) (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gigaset Communications. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.