Rascasse Audience Intelligence

Glamour (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Glamour (magazine) in Germany — modelled from more than twelve digital signal sources. Glamour (magazine) has an estimated audience of 61,778 people in Germany.

#24among Fashion magazine in Germany#1512among Website / Newspaper / Magazine in Germany#1642in Fashion & Accessoires

The average Glamour (magazine) fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Lidl, Reading, with strongest over-indexing on FC Bayern Munich (2.24× the country average).

Demographically, the Glamour (magazine) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Glamour (magazine) fan in Germany is more female, around 37.1 years old, with strong Tradition tendencies and a notable affinity for FC Bayern Munich.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glamour (magazine) profile in Germany.

Audience size
62K
in Germany
Gender
73.0%♀
27.0% male
Age
37.1
average years
Country rank
#44603
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Glamour (magazine)

73.0% are female, 27.0% are male, average age 37.1.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for Glamour (magazine) audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age37.1
Estimated audience size61,778
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Glamour (magazine) audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Glamour (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Glamour (magazine)
CountryShare
Hungary10.5%
United States7.7%
Romania6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glamour (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Glamour (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~3K1.18×
02Bremen<1K1.15×
03Thüringen~2K1.07×
04Sachsen-Anhalt~2K1.03×
05Brandenburg~2K1.01×
06Hamburg~1K1.01×
07Saarland<1K1.00×
08Mecklenburg-Vorpommern~1K0.99×
09Rheinland-Pfalz~3K0.98×
10Schleswig-Holstein~2K0.98×
11Sachsen~3K0.97×
12Niedersachsen~6K0.94×
13Hessen~4K0.93×
14Baden-Württemberg~8K0.91×
15Bayern~9K0.90×
16Nordrhein-Westfalen~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Glamour (magazine), Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glamour (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glamour (magazine) audience
#·InterestCategoryAffinity×
01Popular musicMusic & Radio2.80×
02LidlShopping2.73×
03HandicraftHome & Garden2.60×
04IKEAHome & Garden2.53×
05UEFA Champions LeagueSports2.51×
06SpotifyInternet & Social Media2.39×
07AldiShopping2.36×
08FC Bayern MunichSports2.24×
09BundesligaSports2.16×
10PetsPets & Animals1.99×
11ReadingLiterature1.94×
12MoviesMovies & TV1.89×
13SportsSports1.87×
14Harry PotterMovies & TV1.87×
15Outdoor recreationSports1.86×
16VehiclesCars & Mobility1.84×
17MusicBusiness & Career1.79×
18Food and drinkFood & Beverages1.77×
19Arts and musicArts & Culture1.74×
20FoodFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glamour (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glamour (magazine) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
Design AffinityPREMIUM1.66×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glamour (magazine) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Community OrientationOPEN0.69×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glamour (magazine) have in Germany?

Glamour (magazine) has an estimated audience of 61,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Glamour (magazine) fans?

73.0% of Glamour (magazine) fans are female, 27.0% are male, with an average age of 37.1 years.

03

Which brands do Glamour (magazine) fans like most?

Glamour (magazine) fans show strongest brand affinity for FC Bayern Munich (2.24×), Lidl (2.73×), and Reading (1.94×) over the country average.

04

Where do Glamour (magazine) fans live in Germany?

Glamour (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~9K), and Baden-Württemberg (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Glamour (magazine) fans also like?

Beyond Glamour (magazine) itself, the audience over-indexes on Lidl (2.73×), Reading (1.94×), IKEA (2.53×), and Food and drink (1.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in Germany

See Glamour (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Glamour (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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