A data profile of the people who buy, follow and care about Gross domestic product in Germany — modelled from more than twelve digital signal sources. Gross domestic product has an estimated audience of 573,366 people in Germany.
The average Gross domestic product fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Heath Ledger, Ronaldinho, Fleischmann (model railroads), with strongest over-indexing on Heath Ledger (13× the country average).
Demographically, the Gross domestic product audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gross domestic product fan in Germany is balanced, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Heath Ledger.
The key figures that characterise the Gross domestic product profile in Germany.
46.9% are female, 53.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.9 |
| Estimated audience size | 573,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Gross domestic product audience comes from Germany.
| Country | Share |
|---|---|
| China | 16.1% |
| Brazil | 14.2% |
| Vietnam | 8.7% |
Where the Gross domestic product audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.24× | |
| 02 | Hamburg | ~20K | 1.18× | |
| 03 | Niedersachsen | ~60K | 1.10× | |
| 04 | Hessen | ~50K | 1.10× | |
| 05 | Bremen | ~5K | 1.07× | |
| 06 | Bayern | ~100K | 1.06× | |
| 07 | Rheinland-Pfalz | ~30K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 09 | Schleswig-Holstein | ~20K | 1.00× | |
| 10 | Saarland | ~7K | 1.00× | |
| 11 | Berlin | ~20K | 0.97× | |
| 12 | Sachsen | ~30K | 0.95× | |
| 13 | Brandenburg | ~20K | 0.90× | |
| 14 | Thüringen | ~10K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.80× | |
| 16 | Sachsen-Anhalt | ~10K | 0.78× |
The strongest cross-interests of the Gross domestic product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fleischmann (model railroads) | Kids & Family | 42.13× | ||
| 02 | Cambodia | Travel & Leisure | 19.66× | ||
| 03 | Ronaldinho | Sports | 16.95× | ||
| 04 | Christopher Walken | Movies & TV | 16.50× | ||
| 05 | Heath Ledger | Movies & TV | 13.00× | ||
| 06 | Singapore | Travel & Leisure | 10.50× | ||
| 07 | New Zealand | Travel & Leisure | 9.37× | ||
| 08 | Malaysia | Travel & Leisure | 7.63× | ||
| 09 | International English Language Testing System | Business & Career | 7.52× | ||
| 10 | Butlers (company) | Shopping | 6.93× | ||
| 11 | Buddhism | Health | 5.99× | ||
| 12 | Gated community | Home & Garden | 5.86× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 4.83× | ||
| 14 | Deutsche Bank | Business & Career | 4.04× | ||
| 15 | Political science | Business & Career | 3.97× | ||
| 16 | Commerzbank | Business & Career | 2.88× | ||
| 17 | Efficient energy use | Technology & Electronics | 2.59× | ||
| 18 | Internet & Social Media | 2.44× | |||
| 19 | Netto Marken-Discount | Shopping | 1.95× | ||
| 20 | Tagesschau | Movies & TV | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.37× | |
| Quality Awareness | PREMIUM | 1.89× | |
| Mindfulness | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.83× |
Gross domestic product has an estimated audience of 573,366 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
46.9% of Gross domestic product fans are female, 53.1% are male, with an average age of 42.9 years.
Gross domestic product fans show strongest brand affinity for Heath Ledger (13×), Ronaldinho (16.95×), and Fleischmann (model railroads) (42.13×) over the country average.
Gross domestic product fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Gross domestic product itself, the audience over-indexes on Ronaldinho (16.95×), Fleischmann (model railroads) (42.13×), Cambodia (19.66×), and Commerzbank (2.88×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Gross domestic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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