Hair washing Audience in Germany
Hair washing has an estimated audience of 248,428 people in Germany. 88.3% are female, 11.7% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Western Union, Hair iron, Allgäu, Real property, Shampoo.
The average Hair washing fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Western Union, Hair iron, Allgäu, with strongest over-indexing on Western Union (18.94× the country average). Demographically, the Hair washing audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair
Demographics of Hair washing fans
| Metric | Value |
|---|---|
| Female | 88.3% |
| Male | 11.7% |
| Average age | 41.4 |
| Estimated audience size | 248,428 |
Audience persona
The typical Hair washing fan in Germany is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,812 | 0.53× |
| Sachsen | 21,078 | 1.73× |
| Bayern | 20,751 | 0.52× |
| Baden-Württemberg | 17,001 | 0.5× |
| Niedersachsen | 15,127 | 0.63× |
| Thüringen | 14,510 | 2.29× |
| Sachsen-Anhalt | 14,393 | 2.24× |
| Brandenburg | 13,200 | 1.71× |
| Hessen | 9,705 | 0.51× |
| Berlin | 9,149 | 0.82× |
| Mecklenburg-Vorpommern | 6,826 | 1.44× |
| Rheinland-Pfalz | 6,705 | 0.54× |
| Schleswig-Holstein | 5,001 | 0.56× |
| Hamburg | 2,479 | 0.44× |
| Saarland | 2,174 | 0.71× |
| Bremen | 1,746 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 18.94× | Business & Career |
| Hair iron | 20.68× | Beauty & Wellness |
| Allgäu | 11.57× | Travel & Leisure |
| Real property | 5.42× | Home & Garden |
| Shampoo | 4.89× | Beauty & Wellness |
| Tagesschau | 1.95× | Movies & TV |
| REWE | 2.08× | Shopping |
| Pets | 1.7× | Pets & Animals |
| PARFUMDREAMS | 7.43× | Shopping |
| Face powder | 4.75× | Beauty & Wellness |
| Eyelash extensions | 4.27× | Beauty & Wellness |
| Netto Marken-Discount | 1.86× | Shopping |
| Bonprix | 2.5× | Shopping |
| Fielmann | 2.71× | Health |
| Lipstick | 4.08× | Beauty & Wellness |
| Automobiles | 1.57× | Cars & Mobility |
| BAUR | 3.31× | Shopping |
| Hair conditioner | 3.56× | Beauty & Wellness |
| Philips | 3.27× | Technology & Electronics |
| Payback | 3.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.3% |
| United States | 20.4% |
| Taiwan | 13.1% |
See Hair washing audiences in other countries
More Hair audiences in Germany
- Hair products (12,724,312)
- Hair care (6,279,332)
- Shampoo (5,066,010)
- Hair coloring (3,945,376)
- Hair conditioner (3,884,757)
Frequently asked questions
How many fans does Hair washing have in Germany?
Hair washing has an estimated audience of 248,428 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of Hair washing fans?
88.3% of Hair washing fans are female, 11.7% are male, with an average age of 41.4 years.
Which brands do Hair washing fans like most?
Hair washing fans show strongest brand affinity for Western Union (18.94×), Hair iron (20.68×), and Allgäu (11.57×) over the country average.
Where do Hair washing fans live in Germany?
Hair washing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,812), Sachsen (reach 21,078), and Bayern (reach 20,751). These three regions account for the largest share of the active audience.
What other brands do Hair washing fans also like?
Beyond Hair washing itself, the audience over-indexes on Hair iron (20.68×), Allgäu (11.57×), Real property (5.42×), and Shampoo (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hair washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.