Rascasse Audience Intelligence

Hard Rock Stadium Audience in Germany

A data profile of the people who buy, follow and care about Hard Rock Stadium in Germany — modelled from more than twelve digital signal sources. Hard Rock Stadium has an estimated audience of 47,811 people in Germany.

#65among Stadium in Germany#6542among POI in Germany#4615in Sports

The average Hard Rock Stadium fan in Germany is 32.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NFL, Borussia Dortmund, Miami Dolphins, with strongest over-indexing on NFL (4.8× the country average).

Demographically, the Hard Rock Stadium audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hard Rock Stadium fan in Germany is more male, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Hard Rock Stadium profile in Germany.

Audience size
48K
in Germany
Gender
31.0%♀
69.0% male
Age
32.8
average years
Country rank
#50222
POI in Germany
Fig. 01

Search interest · 12-month trend

-82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard Rock Stadium fans

31.0% are female, 69.0% are male, average age 32.8.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Hard Rock Stadium audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age32.8
Estimated audience size47,811
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Hard Rock Stadium audience in Germany
Age bracketShare%
16-1937%
20-2921%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Hard Rock Stadium audience comes from Germany.

Worldwide audience distribution share by country for Hard Rock Stadium
CountryShare
United States76.3%
Brazil3.0%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard Rock Stadium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hard Rock Stadium fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~10K1.38×
02Baden-Württemberg~8K1.19×
03Nordrhein-Westfalen~10K1.15×
04Hessen~4K1.14×
05Rheinland-Pfalz~3K1.09×
06Hamburg~1K1.06×
07Bremen<1K1.03×
08Saarland<1K1.02×
09Niedersachsen~5K1.00×
10Berlin~2K0.97×
11Schleswig-Holstein~2K0.94×
12Brandenburg~1K0.92×
13Thüringen~1K0.85×
14Sachsen~2K0.84×
15Mecklenburg-Vorpommern<1K0.84×
16Sachsen-Anhalt~1K0.83×
Fig. 06

Affinity by region

Affinity by region — Hard Rock Stadium, Germany
0.83×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard Rock Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard Rock Stadium audience
#·InterestCategoryAffinity×
01Miami DolphinsSports11.15×
02Buffalo BillsSports9.70×
03Dallas CowboysSports9.17×
04NASCARSports6.89×
05NFLSports4.80×
06VfL BochumSports3.04×
07Michael SchumacherSports2.91×
08Robert RedfordMovies & TV2.85×
09Street photographyTechnology & Electronics2.65×
10Chihuahua (dog)Pets & Animals2.56×
11RB LeipzigSports2.36×
12IHF World Men's Handball ChampionshipSports2.35×
13Borussia MönchengladbachSports2.09×
14Musical instrumentMusic & Radio2.03×
15TipicoGames1.99×
16VfB StuttgartSports1.92×
17SportschauSports1.84×
18SV Werder BremenSports1.67×
19CHECK24Business & Career1.62×
20Borussia DortmundSports1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard Rock Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard Rock Stadium audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard Rock Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard Rock Stadium have in Germany?

Hard Rock Stadium has an estimated audience of 47,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hard Rock Stadium fans?

31.0% of Hard Rock Stadium fans are female, 69.0% are male, with an average age of 32.8 years.

03

Which brands do Hard Rock Stadium fans like most?

Hard Rock Stadium fans show strongest brand affinity for NFL (4.8×), Borussia Dortmund (1.56×), and Miami Dolphins (11.15×) over the country average.

04

Where do Hard Rock Stadium fans live in Germany?

Hard Rock Stadium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Hard Rock Stadium fans also like?

Beyond Hard Rock Stadium itself, the audience over-indexes on Borussia Dortmund (1.56×), Miami Dolphins (11.15×), Buffalo Bills (9.7×), and Sportschau (1.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Hard Rock Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hard Rock Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →