Hard Rock Stadium Audience in United States
Hard Rock Stadium has an estimated audience of 3,873,151 people in United States. 41.9% are female, 58.1% are male, average age 37.1. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (10.95× the country average). Demographically, the Hard Rock Stadium audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Hard Rock Stadium fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.1 |
| Estimated audience size | 3,873,151 |
Audience persona
The typical Hard Rock Stadium fan in United States is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 10.95× | Internet & Social Media |
| Governor of Michigan | 13.89× | Politics & Society |
| Mathcore | 13.86× | Music & Radio |
| Grinch | 6.79× | Movies & TV |
| Hipster | 15.7× | Politics & Society |
| Wok | 10.04× | Food & Beverages |
| Google Home | 9.14× | Technology & Electronics |
| Fairy godmother | 10.02× | Literature |
| Harlow | 15.55× | Travel & Leisure |
| No Escape (1994 film) | 14.8× | Movies & TV |
| Elsword | 21.15× | Games |
| Vocal harmony | 5.86× | Music & Radio |
| Hibachi | 9.89× | Food & Beverages |
| La Jolla | 10.23× | Travel & Leisure |
| Historic site | 4.58× | Arts & Culture |
| Guitarist (magazine) | 12.29× | Music & Radio |
| headspace | 9.76× | Health |
| TV Fanatic | 10.69× | Movies & TV |
| Grace Slick | 8.46× | Music & Radio |
| Cherish (group) | 10.48× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.12 |
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 1 |
| LGBTQ+ Identity | OPEN | 0.99 |
| Early Adopter Mentality | POWER | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.3% |
| Brazil | 5.2% |
| Germany | 2.6% |
See Hard Rock Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hard Rock Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.