Rascasse Audience Intelligence

Hard Rock Stadium Audience in United States

A data profile of the people who buy, follow and care about Hard Rock Stadium in United States — modelled from more than twelve digital signal sources. Hard Rock Stadium has an estimated audience of 3,052,803 people in United States.

#17among Stadium in United States#743among POI in United States#897in Sports

The average Hard Rock Stadium fan in United States is 38.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include NFL, Aaron Rodgers, Miami Dolphins, with strongest over-indexing on NFL (1.53× the country average).

Demographically, the Hard Rock Stadium audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard Rock Stadium fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard Rock Stadium profile in United States.

Audience size
3.1M
in United States
Gender
38.5%♀
61.5% male
Age
38.7
average years
Country rank
#10144
POI in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard Rock Stadium fans

38.5% are female, 61.5% are male, average age 38.7.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Hard Rock Stadium audience in United States
MetricValue
Female38.5%
Male61.5%
Average age38.7
Estimated audience size3,052,803
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Hard Rock Stadium audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Hard Rock Stadium audience comes from United States.

Worldwide audience distribution share by country for Hard Rock Stadium
CountryShare
United States76.2%
Brazil3.0%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard Rock Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard Rock Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M16.78×
02Indiana~100K1.62×
03Georgia~100K1.10×
04South Carolina~60K1.00×
05Washington, District of Columbia~10K0.96×
06Mississippi~30K0.95×
07North Carolina~100K0.86×
08New Jersey~90K0.86×
09Virginia~80K0.85×
10Illinois~100K0.83×
11Tennessee~70K0.83×
12Kentucky~40K0.83×
13Maryland~60K0.82×
14Alabama~50K0.82×
15New York~200K0.81×
16Ohio~100K0.80×
17Texas~300K0.78×
18Massachusetts~60K0.78×
19Oregon~40K0.76×
20Connecticut~30K0.76×
21Nebraska~20K0.76×
22Iowa~20K0.75×
23Rhode Island~10K0.75×
24Colorado~50K0.72×
25South Dakota~6K0.70×
26Louisiana~40K0.69×
27Michigan~70K0.68×
28Utah~20K0.68×
29Montana~8K0.68×
30Delaware~8K0.68×
31Alaska~6K0.67×
32North Dakota~6K0.67×
33Vermont~5K0.67×
34West Virginia~10K0.66×
35Pennsylvania~90K0.63×
36Kansas~20K0.63×
37New Hampshire~10K0.63×
38Missouri~40K0.62×
39Oklahoma~30K0.61×
40Arkansas~20K0.61×
41Idaho~10K0.61×
42Maine~9K0.60×
43New Mexico~10K0.59×
44Arizona~50K0.57×
45Nevada~20K0.56×
46California~200K0.55×
47Hawaii~10K0.55×
48Washington~40K0.54×
49Wisconsin~30K0.54×
50Minnesota~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Hard Rock Stadium, United States
0.53×1.00×16.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard Rock Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard Rock Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.54×
02Dak PrescottSports3.18×
03Aaron RodgersSports2.92×
04World SeriesSports2.87×
05StadiumSports2.83×
06Luka DončićSports2.78×
07LSU Tigers footballSports2.77×
08Miami DolphinsSports2.70×
09Kyle BuschSports2.18×
10San Francisco 49ersSports2.16×
11NASCARSports2.08×
12Mixed martial artsSports1.77×
13Anime conventionLiterature1.75×
14CBS SportsMovies & TV1.73×
15FandomLiterature1.64×
16Buffalo BillsSports1.61×
17NBA playoffsSports1.58×
18NASDAQBusiness & Career1.56×
19NFLSports1.53×
20NBA FinalsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard Rock Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard Rock Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Career OrientationPOWER1.18×
Convenience OrientationPREMIUM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard Rock Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard Rock Stadium have in United States?

Hard Rock Stadium has an estimated audience of 3,052,803 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Hard Rock Stadium fans?

38.5% of Hard Rock Stadium fans are female, 61.5% are male, with an average age of 38.7 years.

03

Which brands do Hard Rock Stadium fans like most?

Hard Rock Stadium fans show strongest brand affinity for NFL (1.53×), Aaron Rodgers (2.92×), and Miami Dolphins (2.7×) over the country average.

04

Where do Hard Rock Stadium fans live in United States?

Hard Rock Stadium fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hard Rock Stadium fans also like?

Beyond Hard Rock Stadium itself, the audience over-indexes on Aaron Rodgers (2.92×), Miami Dolphins (2.7×), Mixed martial arts (1.77×), and Russell Wilson (3.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hard Rock Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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