Heinz von Heiden Arena Audience in Germany
Heinz von Heiden Arena has an estimated audience of 907,885 people in Germany. 50.4% are female, 49.6% are male, average age 38.6. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Stradivarius, Israel, KLIX (AM), Urban horticulture, Škoda Kodiaq.
The average Heinz von Heiden Arena fan in Germany is 38.6 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Heinz von Heiden Arena audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Heinz von Heiden Arena fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.6 |
| Estimated audience size | 907,885 |
Audience persona
The typical Heinz von Heiden Arena fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 680,914 | 9.09× |
| Nordrhein-Westfalen | 111,073 | 0.56× |
| Bayern | 25,640 | 0.18× |
| Hessen | 22,761 | 0.33× |
| Schleswig-Holstein | 22,172 | 0.68× |
| Baden-Württemberg | 21,657 | 0.17× |
| Hamburg | 18,619 | 0.91× |
| Sachsen | 17,005 | 0.38× |
| Sachsen-Anhalt | 16,060 | 0.68× |
| Rheinland-Pfalz | 13,267 | 0.29× |
| Berlin | 11,755 | 0.29× |
| Thüringen | 9,350 | 0.4× |
| Brandenburg | 8,823 | 0.31× |
| Mecklenburg-Vorpommern | 8,131 | 0.47× |
| Bremen | 7,979 | 1.03× |
| Saarland | 2,476 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 2.25× | Travel & Leisure |
| KLIX (AM) | 2.82× | Music & Radio |
| Urban horticulture | 1.53× | Home & Garden |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 2.12× | Food & Beverages |
| Volvo V60 | 2.79× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.73× | Music & Radio |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Theocracy | 5.16× | Music & Radio |
| Building insulation | 2.04× | Home & Garden |
| Zagreb | 1.82× | Travel & Leisure |
| Preacher (comics) | 3.08× | Literature |
| Alaska | 1.59× | Travel & Leisure |
| Glashütte | 1.84× | Travel & Leisure |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| San Gil | 1.6× | Travel & Leisure |
| Chalkidiki | 1.55× | Travel & Leisure |
| Liberace | 2.2× | Music & Radio |
| Pantsuit | 2.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.09 |
| Travelling | THRILL | 1.05 |
| Sports Activity | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.5% |
| United Kingdom | 0.7% |
| Netherlands | 0.6% |
See Heinz von Heiden Arena audiences in other countries
- Heinz von Heiden Arena — United States
- Heinz von Heiden Arena — United Kingdom
- Heinz von Heiden Arena — France
- Heinz von Heiden Arena — Italy
- Heinz von Heiden Arena — Spain
- Heinz von Heiden Arena — Brazil
- Heinz von Heiden Arena — Japan
- Heinz von Heiden Arena — South Korea
- Heinz von Heiden Arena — India
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Heinz von Heiden Arena have in Germany?
Heinz von Heiden Arena has an estimated audience of 907,885 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Heinz von Heiden Arena fans?
50.4% of Heinz von Heiden Arena fans are female, 49.6% are male, with an average age of 38.6 years.
Which brands do Heinz von Heiden Arena fans like most?
Heinz von Heiden Arena fans show strongest brand affinity for Stradivarius (1.97×), Israel (2.25×), and KLIX (AM) (2.82×) over the country average.
Where do Heinz von Heiden Arena fans live in Germany?
Heinz von Heiden Arena fans in Germany are most concentrated in Niedersachsen (reach 680,914), Nordrhein-Westfalen (reach 111,073), and Bayern (reach 25,640). These three regions account for the largest share of the active audience.
What other brands do Heinz von Heiden Arena fans also like?
Beyond Heinz von Heiden Arena itself, the audience over-indexes on Israel (2.25×), KLIX (AM) (2.82×), Urban horticulture (1.53×), and Škoda Kodiaq (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heinz von Heiden Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.