Rascasse Audience Intelligence

Helmut Schmidt Audience in Germany

A data profile of the people who buy, follow and care about Helmut Schmidt in Germany — modelled from more than twelve digital signal sources. Helmut Schmidt has an estimated audience of 1,863,966 people in Germany.

#14among Politician in Germany#326among Person in Germany#132in Politics & Society

The average Helmut Schmidt fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Markus Lanz, Junge Freiheit, Hamburger SV, with strongest over-indexing on Markus Lanz (6.41× the country average).

Demographically, the Helmut Schmidt audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Helmut Schmidt fan in Germany is more male, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Markus Lanz.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Helmut Schmidt profile in Germany.

Audience size
1.9M
in Germany
Gender
34.3%♀
65.7% male
Age
44.2
average years
Country rank
#3613
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Helmut Schmidt fans

34.3% are female, 65.7% are male, average age 44.2.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Helmut Schmidt audience in Germany
MetricValue
Female34.3%
Male65.7%
Average age44.2
Estimated audience size1,863,966
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Helmut Schmidt audience in Germany
Age bracketShare%
16-1914%
20-299%
30-3916%
40-4931%
50+29%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Helmut Schmidt audience comes from Germany.

Worldwide audience distribution share by country for Helmut Schmidt
CountryShare
Germany90.6%
Spain1.6%
France1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Helmut Schmidt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Helmut Schmidt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.53×
02Schleswig-Holstein~80K1.19×
03Niedersachsen~200K1.16×
04Nordrhein-Westfalen~500K1.09×
05Bremen~20K1.07×
06Rheinland-Pfalz~100K0.98×
07Hessen~100K0.96×
08Baden-Württemberg~300K0.93×
09Berlin~80K0.91×
10Sachsen~90K0.90×
11Saarland~20K0.90×
12Mecklenburg-Vorpommern~30K0.89×
13Bayern~300K0.88×
14Thüringen~40K0.88×
15Brandenburg~50K0.87×
16Sachsen-Anhalt~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Helmut Schmidt, Germany
0.87×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Helmut Schmidt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Helmut Schmidt audience
#·InterestCategoryAffinity×
01Frank-Walter SteinmeierPolitics & Society8.59×
02Markus LanzMovies & TV6.41×
03Junge FreiheitNews6.13×
04Udo LindenbergMusic & Radio3.76×
05Hamburger SVSports3.51×
06Der TagesspiegelNews3.29×
07Peter MaffayMusic & Radio3.00×
08Public transportCars & Mobility2.72×
09Tour de FranceSports2.25×
10Efficient energy useTechnology & Electronics2.04×
11ZDFMovies & TV1.94×
12EurowingsTravel & Leisure1.84×
13CommerzbankBusiness & Career1.79×
14Deutsche BahnCars & Mobility1.73×
15RyanairTravel & Leisure1.71×
16Online newspaperNews1.69×
17LufthansaTravel & Leisure1.67×
18PostbankBusiness & Career1.61×
19Breaking newsMovies & TV1.61×
20BankingBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Helmut Schmidt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Helmut Schmidt audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.29×
PatriotismCONSERVATISM1.94×
TraditionCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Helmut Schmidt audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.63×
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Helmut Schmidt have in Germany?

Helmut Schmidt has an estimated audience of 1,863,966 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Helmut Schmidt fans?

34.3% of Helmut Schmidt fans are female, 65.7% are male, with an average age of 44.2 years.

03

Which brands do Helmut Schmidt fans like most?

Helmut Schmidt fans show strongest brand affinity for Markus Lanz (6.41×), Junge Freiheit (6.13×), and Hamburger SV (3.51×) over the country average.

04

Where do Helmut Schmidt fans live in Germany?

Helmut Schmidt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Helmut Schmidt fans also like?

Beyond Helmut Schmidt itself, the audience over-indexes on Junge Freiheit (6.13×), Hamburger SV (3.51×), Frank-Walter Steinmeier (8.59×), and Der Tagesspiegel (3.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Helmut Schmidt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Helmut Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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