Helmut Schmidt Audience in Germany
Helmut Schmidt has an estimated audience of 1,963,852 people in Germany. 34.3% are female, 65.7% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Urban Outfitters, Jack White, Natural rubber, FilGoal.
The average Helmut Schmidt fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Urban Outfitters, Jack White, with strongest over-indexing on Progressive rock (3.65× the country average). Demographically, the Helmut Schmidt audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Helmut Schmidt fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 44.2 |
| Estimated audience size | 1,963,852 |
Audience persona
The typical Helmut Schmidt fan in Germany is more male, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 492,447 | 1.15× |
| Bayern | 282,097 | 0.89× |
| Baden-Württemberg | 255,811 | 0.95× |
| Niedersachsen | 229,384 | 1.2× |
| Hessen | 145,884 | 0.97× |
| Rheinland-Pfalz | 95,405 | 0.97× |
| Sachsen | 87,616 | 0.91× |
| Berlin | 83,574 | 0.95× |
| Schleswig-Holstein | 81,711 | 1.16× |
| Hamburg | 69,770 | 1.57× |
| Brandenburg | 52,003 | 0.85× |
| Sachsen-Anhalt | 42,652 | 0.84× |
| Thüringen | 41,937 | 0.84× |
| Mecklenburg-Vorpommern | 32,018 | 0.85× |
| Saarland | 20,379 | 0.85× |
| Bremen | 17,421 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.65× | Music & Radio |
| Urban Outfitters | 1.7× | Shopping |
| Jack White | 1.76× | Movies & TV |
| Natural rubber | 1.75× | Cars & Mobility |
| FilGoal | 6.03× | Sports |
| Mackenzie Foy | 2.99× | Fashion & Accessoires |
| Catania | 4.25× | Travel & Leisure |
| Roaming | 1.54× | Technology & Electronics |
| Caprivi Strip | 3.59× | |
| Rhodiola | 3.1× | Health |
| Ayrton Senna | 1.51× | Sports |
| Zamalek SC | 1.64× | Sports |
| Cullinan Diamond | 5.21× | |
| Cyfrowy Polsat | 1.95× | Movies & TV |
| JDM Cars | 1.87× | Cars & Mobility |
| A Streetcar Named Desire (play) | 2.74× | Literature |
| Cachorros | 1.95× | Pets & Animals |
| Hollister, California | 2.02× | Travel & Leisure |
| Umut Bulut | 3.05× | Sports |
| Ewa Chodakowska | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.73 |
| Patriotism | CONSERVATISM | 1.7 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.3 |
| Quality Awareness | PREMIUM | 1.22 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| Spain | 1.8% |
| France | 1.2% |
See Helmut Schmidt audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,671,294)
Frequently asked questions
How many fans does Helmut Schmidt have in Germany?
Helmut Schmidt has an estimated audience of 1,963,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Helmut Schmidt fans?
34.3% of Helmut Schmidt fans are female, 65.7% are male, with an average age of 44.2 years.
Which brands do Helmut Schmidt fans like most?
Helmut Schmidt fans show strongest brand affinity for Progressive rock (3.65×), Urban Outfitters (1.7×), and Jack White (1.76×) over the country average.
Where do Helmut Schmidt fans live in Germany?
Helmut Schmidt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 492,447), Bayern (reach 282,097), and Baden-Württemberg (reach 255,811). These three regions account for the largest share of the active audience.
What other brands do Helmut Schmidt fans also like?
Beyond Helmut Schmidt itself, the audience over-indexes on Urban Outfitters (1.7×), Jack White (1.76×), Natural rubber (1.75×), and FilGoal (6.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Helmut Schmidt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.