Herbivore Audience in Germany
Herbivore has an estimated audience of 276,613 people in Germany. 63.0% are female, 37.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Collectable, Unique Gifts, Este, Veneto, Medieval fantasy.
The average Herbivore fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Collectable, Unique Gifts, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the Herbivore audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Herbivore fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.7 |
| Estimated audience size | 276,613 |
Audience persona
The typical Herbivore fan in Germany is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,121 | 1.06× |
| Bayern | 46,128 | 0.97× |
| Baden-Württemberg | 41,534 | 1.03× |
| Niedersachsen | 31,577 | 1.1× |
| Hessen | 26,506 | 1.17× |
| Berlin | 17,648 | 1.33× |
| Rheinland-Pfalz | 15,257 | 1.03× |
| Sachsen | 12,880 | 0.88× |
| Schleswig-Holstein | 11,161 | 1.05× |
| Hamburg | 9,161 | 1.37× |
| Brandenburg | 7,874 | 0.86× |
| Sachsen-Anhalt | 6,028 | 0.78× |
| Thüringen | 5,571 | 0.74× |
| Mecklenburg-Vorpommern | 4,800 | 0.85× |
| Saarland | 2,697 | 0.74× |
| Bremen | 2,688 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Collectable | 2.44× | Kids & Family |
| Unique Gifts | 1.68× | Shopping |
| Este, Veneto | 2.72× | Travel & Leisure |
| Medieval fantasy | 11.65× | Literature |
| Alaska | 3.79× | Travel & Leisure |
| Birthday Gifts | 1.55× | Kids & Family |
| Kingdom of Judah | 7.48× | Politics & Society |
| Picnic | 3.25× | Kids & Family |
| Tigran Hamasyan | 13.24× | Music & Radio |
| Buying a House | 4.63× | Home & Garden |
| Eco Friendly Living | 2.81× | Home & Garden |
| Icon (magazine) | 1.85× | Arts & Culture |
| Esra Erol | 3.86× | Movies & TV |
| Buying and Selling Real Estate | 4.73× | Home & Garden |
| Sixx | 2.09× | Movies & TV |
| Samanyolu Haber | 2.92× | Movies & TV |
| Mount Kilimanjaro | 6.34× | Travel & Leisure |
| The Journey (1959 film) | 9.01× | Movies & TV |
| Nationality | 1.76× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2 |
| Spirituality | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.41 |
| Creativity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 10.7% |
| India | 5.6% |
See Herbivore audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Herbivore have in Germany?
Herbivore has an estimated audience of 276,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herbivore fans?
63.0% of Herbivore fans are female, 37.0% are male, with an average age of 39.7 years.
Which brands do Herbivore fans like most?
Herbivore fans show strongest brand affinity for Rossmann (1.59×), Collectable (2.44×), and Unique Gifts (1.68×) over the country average.
Where do Herbivore fans live in Germany?
Herbivore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,121), Bayern (reach 46,128), and Baden-Württemberg (reach 41,534). These three regions account for the largest share of the active audience.
What other brands do Herbivore fans also like?
Beyond Herbivore itself, the audience over-indexes on Collectable (2.44×), Unique Gifts (1.68×), Este, Veneto (2.72×), and Medieval fantasy (11.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herbivore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.