Herbivore Audience in Germany
Herbivore has an estimated audience of 276,613 people in Germany. 63.0% are female, 37.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Daniel Day-Lewis, Bored Panda, James Franco, Allgäu.
The average Herbivore fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Daniel Day-Lewis, Bored Panda, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Herbivore audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Herbivore fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 39.7 |
| Estimated audience size | 276,613 |
Audience persona
The typical Herbivore fan in Germany is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,121 | 1.06× |
| Bayern | 46,128 | 0.97× |
| Baden-Württemberg | 41,534 | 1.03× |
| Niedersachsen | 31,577 | 1.1× |
| Hessen | 26,506 | 1.17× |
| Berlin | 17,648 | 1.33× |
| Rheinland-Pfalz | 15,257 | 1.03× |
| Sachsen | 12,880 | 0.88× |
| Schleswig-Holstein | 11,161 | 1.05× |
| Hamburg | 9,161 | 1.37× |
| Brandenburg | 7,874 | 0.86× |
| Sachsen-Anhalt | 6,028 | 0.78× |
| Thüringen | 5,571 | 0.74× |
| Mecklenburg-Vorpommern | 4,800 | 0.85× |
| Saarland | 2,697 | 0.74× |
| Bremen | 2,688 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Daniel Day-Lewis | 20× | Movies & TV |
| Bored Panda | 14.9× | Internet & Social Media |
| James Franco | 15.77× | Movies & TV |
| Allgäu | 7.55× | Travel & Leisure |
| Arabian horse | 6.81× | Pets & Animals |
| Jennifer Love Hewitt | 11.59× | Movies & TV |
| German television comedy | 6.55× | Movies & TV |
| Daytona International Speedway | 20× | Sports |
| Tagesschau | 2.17× | Movies & TV |
| Pets | 1.93× | Pets & Animals |
| Hanoverian horse | 20× | Pets & Animals |
| Appaloosa | 20× | Pets & Animals |
| Krämer Pferdesport | 13.24× | Sports |
| Country rap | 5.39× | Music & Radio |
| Spiegel Online | 1.97× | News |
| Western Union | 3.77× | Business & Career |
| Jimmy Kimmel | 8.75× | Movies & TV |
| Veterinary medicine | 3.26× | Business & Career |
| Isabell Werth | 9.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2 |
| Spirituality | BALANCE | 1.57 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.41 |
| Creativity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 10.7% |
| India | 5.6% |
See Herbivore audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Herbivore have in Germany?
Herbivore has an estimated audience of 276,613 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Herbivore fans?
63.0% of Herbivore fans are female, 37.0% are male, with an average age of 39.7 years.
Which brands do Herbivore fans like most?
Herbivore fans show strongest brand affinity for Satire (8.81×), Daniel Day-Lewis (20×), and Bored Panda (14.9×) over the country average.
Where do Herbivore fans live in Germany?
Herbivore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,121), Bayern (reach 46,128), and Baden-Württemberg (reach 41,534). These three regions account for the largest share of the active audience.
What other brands do Herbivore fans also like?
Beyond Herbivore itself, the audience over-indexes on Daniel Day-Lewis (20×), Bored Panda (14.9×), James Franco (15.77×), and Allgäu (7.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Herbivore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.